Ji'nan property market tends to be warmer in its rational stage, showing three characteristics.
source: mass network
at the end of February, "five articles of the country" issued in March, Ji'nan second-hand housing transaction 8400 sets, the ring increase 6 times; limit purchase certificate issued by 48000, the new historical high March, the city's new commercial housing network signed up to 11756 sets, a new history High in April, more than 20 properties in Ji'nan were pushed and opened to enter the market. 2012 real estate trains in the regulation of a rather unquiet year, the opening year of 2013, the property market and the waves, but we are surprised to see, in the ups and downs of the round, the housing game parties are increasingly rational: developers tend to be specialized, brand and scale, and buyers are gradually sober. With the implementation of a series of measures such as the expansion of the real estate tax pilot range and a series of measures, 2013 will also be a year for the further improvement and development of the real estate industry. At present, the real estate market in Ji'nan shows three characteristics: the increasing of the concentration of the industry, the extension of the urban area, the warming of the market reason and the upward trend.
Yuan Guowei's market rationality is on the upswing stage. A restriction order has made the booming Ji'nan property market go through a major earthquake. Since the beginning of 2011, Ji'nan regulation and control of the storm has been coming, but whether it is "Lu eight" or "ten" and the recent introduction of the "five countries", the key words around are all "limited purchase", the impact of the regulation of the real estate market in Ji'nan is still immediate. The restriction of purchase order and the tightening of mortgage policy make the purchasing power instantly frozen, and the regulatory policy takes the lead in the trading volume. The turnover of newly built commercial houses in Ji'nan has plummeted. The daily average of 600 sets from the pre purchase limit dropped rapidly to two digits, and there was also a phenomenon of zero turnover. Property buyers wait and see, developers "price for volume", some intermediary business transformation. However, from the beginning of the second half of last year, the domestic leading development enterprises, large housing enterprises frequently take the land, the volume of turnover continues to be high, the housing price has risen for several months, and the signs of the housing market warming have become indisputable.
"in fact, as early as the end of 2012, real estate projects were opened one after another, and housing companies were hoarding heavily. The hot property market in Ji'nan has already begun to emerge. After the year, the real estate market is welcome, the buyer's psychological expectation changes, the developers welcome the good time to walk, many developers continue the pre Festival enthusiasm into the city, actively open the new. Many developers have begun to gradually adjust their marketing strategies, from price, service, quality, product type and so on. Long term market downturn has also led many property buyers to buy houses and stop waiting. After a short period of low tide, the market began to bottom up and gradually improve. Lv Zhaoyi, Professor of Strategic Research Institute of Shandong Academy of Sciences, said when talking about the real estate market this year.
the author also found in the visit that in April, more than 20 properties were opened or promoted, and the battle for the property market was launched in April. "Buy a house and decorate a gift area, pay five thousand to twenty thousand..." In order to achieve better sales performance in this Spring Festival, many developers have begun a larger discount to attract buyers.
from the situation of developers taking ground, in 2012 Ji'nan city residential and commercial land transactions 107, land area of 5 million 793 thousand and 300 square meters, transaction construction area of 17 million 624 thousand and 100 square meters, land area and building area increased by 11.3% and 26%. In addition to a withdrawal of cards, the whole year's supply of land has been completed, and the rest of the land has been sold, with a turnover rate of 97.6%, until the deadline of the three listing. Although the regulation remains unchanged, the land market in Ji'nan has recovered steadily.
with the increasing concentration of industry in the brand era, with the domestic real estate giants gradually aiming at the second line real estate development city in Ji'nan, China Pauli group, Hongkong Shimao Group, green real estate, Tianhong Real estate, Haier real estate, Vanke Real estate, China China real estate and so on in large numbers of the national real estate industry Real estate predators landed in Ji'nan one after another, and began to take a big hit and exploit territory. In the traditional sense, the top ten of the domestic real estate is nine seats in Ji'nan, and the competition in the Ji'nan real estate market is becoming increasingly hot. This also marks the promotion of the concentration of the industry in the era of Ji'nan's real estate brand.
review of the former Ji'nan property market, the port medium and small development enterprises occupy the dominant position in the market, and in 2012, there are only 2 Ji'nan brand enterprises in the top 10 of the Ji'nan property market in 2012. On the other hand, in 2012, the amount of land sold in Ji'nan alone was as high as 300 million yuan, and the threshold of such a high industry was that small and Medium Housing enterprises could not enter the central stage of the property market.
"the property market in Ji'nan is progressively on the right road. As time goes on, after the baptism of the market, more and more market rules will be formulated, and the result is the stability of the industry order. Large housing enterprises entering Ji'nan in 2013 are expected to increase to 15, and the concentration of the real estate market will continue to maintain a high level of above 35%. Sun Dahai, deputy director of the real estate development research center of Shandong University of Finance and economics, said in an interview.
"the brand real estate market will be an important sign of the future Ji'nan property market. With the continuous layout of the front line house in Ji'nan, it has brought a lot of new development ideas and mature development experience, gradually becoming the leader of the Ji'nan property market, the pioneer of the new area, the pioneer of the big market era, even the property market rules." The maker. The increasingly white hot competition is beneficial to the overall development of the Ji'nan property market. With the intensification of the market competition, the developers are constantly promoting the upgrading of the products, making more efforts to improve the quality of the products and the added value of the products. The capital, the talent and the land will also be concentrated in the outstanding, brand and scale enterprises. Competition will gradually develop towards a healthy and mature direction. Zhu Jiang, general manager of Shandong World Union High Tech, said in an interview.
the extension of urban area gradually shows that the concept of "living in the East but not in the north" is changing. With the scarcity of residential land in the old city, more developers have turned their eyes to the surrounding areas, and some areas that have been ignored have become hot. With the continuous expansion of urban space, the extension of urban areas has gradually emerged.
with the implementation of the urban space development strategy of "East extension, West advance, South control, South control, North span and Zhongyou" in Ji'nan, the layout of Ji'nan urban layout is carried out along the East and West wings, strictly controlling the spread of the city to the south mountain area, crossing the Yellow River to the north in a timely manner, looking at the current property market in Ji'nan, and many housing enterprises begin to lay out Ji'nan surrounding area, will be one of the surrounding areas. All urban villages have been rebuilt to form a new city in the city. The old dilapidated looks no longer exist. Instead, it is a new sub center of modern cities.
taking Huayuan Road East plate as an example, it has become the hottest area in Ji'nan. In the square kilometers of intersection of the intersection of Huayuan Road and the Austrian Road, Pauli, Wanke real estate, China Sea real estate, Peking University resources, laiang steel construction, green city group, Xiangtai home and so on more than ten brand developers with their own distinct ideas, operating here, this is the edge of the region is also the fastest open. To make use of it fully shows that the extension of urban areas will be a necessary path for the two development of cities. And many front-line developers can layout similar areas, indicating the possibility of urban development extension.
"with the expansion of urban space and the increasing improvement of the traffic system, the city's first degree of Ji'nan and the radiation ability to the surrounding areas will be further enhanced. In 2013, the volume of commercial housing in Ji'nan is expected to increase by 1 million square meters, breaking through the 6 million square meter mark, and residential sales are expected to increase by 5 billion to 8 billion yuan. The contribution of the surrounding areas will be revealed, and a large part of commercial housing will be born here. Sun Dahai said.
"regional extension development is an inevitable choice for urban development." In the view of Lv Zhaoyi, the Strategic Research Institute of the Shandong Academy of Sciences, the first city scale development makes it difficult for the city center to carry so many population, the living, the traffic and the environment have brought more and more burdens to the city, and the development of the city is the inevitable choice for the city. Secondly, the improvement of the living standard, especially the car and the public. The popularity of a total of traffic makes people more willing to live outside. From the experience of developed countries, the city will begin to develop to the urban marginalization after the GDP per capita of more than 6000 dollars, and Ji'nan is in this process.