Ji'nan property market silver ten perfect ending commercial housing transactions "four consecutive ups"
Su Maohua
the real estate industry's traditional selling season "silver ten" fell, from the statistical data, Ji'nan property market performance can be perfect: supply and demand, the volume of steady rise, stable price trend. Under the influence of multiple factors such as developers' vigorous promotion and new regulation of provident fund loans, a large number of gang buyers are buying houses, and the inventory of Housing enterprises is also rapidly digesting.
outlook for the last two months of this year's market market, most industry people think, "gold nine silver ten" good performance, for the future market made a good paving, the property market is expected to show "steady progress" situation.
commercial housing transactions "four consecutive ups"
"silver ten" has ended. Looking back at the Ji'nan property market, we can find that the volume of commercial housing has gone all the way. The first week, affected by the Mid Autumn Festival and the National Day holiday, the deal was disastrous; the next two weeks, the volume of turnover continued to rise, quickly restored to the level of the September peak; the last week, the more successful 2058 sets of achievements, so that the "silver ten" looks very good.
Soufangwang statistics show that in October 22nd -28, the Ji'nan property market concluded 2058 commercial housing units, compared to the previous week's 1748 sets increased by 310 sets. Among them, a total of 1250 sets of residential transactions, an increase of 125 sets, 29 sets of office and office buildings, an increase of 12 sets, 22 sets of business houses and 33 reductions, 59 sets of garage transactions, 32 sets of rings, 184 storeroom transactions, an increase of 184 sets, 4 sets of factories and 4 sets; apartment products closing 27 sets There were 15 sets of annex sales, and 66 other commercial housing units, with a reduction of 19 units.
the latest report from the China Index Research Institute showed that 28 of the 40 cities monitored last week have been trading year-on-year, with Fuzhou, Changsha, Nanchang, Wenzhou and Baotou increasing by more than 100%, of which Changsha has the largest increase to 283.46%. In key cities, weekly turnover in Tianjin and Chengdu declined slightly compared with the same period last year, while the rest of the cities rose, with the largest increase in Nanjing, reaching 66.02%.
Zhang Dawei, director of the Beijing Central real estate market research department, said that, under the impact of the recovery of the housing market, some of the housing companies such as China shipping, Pauli and investment investment have completed the annual sales plan, while other annual sales plans have completed the less ideal housing enterprises or will unfold the end of the year's sprint, such as Vanke in Kunming for the four largest The project has launched a 3 month promotion. Under such circumstances, the steady increase in volume of commercial housing is also reasonable. It is expected that the momentum will continue in the next two months.
the property market is still relying on just needs to support
"for the current type of home buyers, the rigid demand is still the mainstream of the market." Western real estate marketing responsible person said, currently supporting market transactions, just need is still the main force.
industry insiders say that in the medium and long term, under the strict regulation and control policy, the rigid demand will remain the main force of the purchase. At present, the people who need to buy a house on the market in Ji'nan mainly include the people who buy the marriage room for marriage, the people who want to buy the house and the old people who want to live with their children. They are eager for the house. When the house price is adjusted to the acceptable range, they will quickly enter the market.
the reporter visited the market and found that this part of the new people also have obvious tendency in the choice of real estate. According to the news of the Sales Department of many major real estate projects, many houses are still inclined to choose the low total price housing area of 70-100 square meters.
in addition, the new housing provident fund loan regulation in Ji'nan is also a major reason for accelerating the pace of entering the market. According to the provisions, the first set of self housing housing for the purchase of provident fund loans, the construction area of 90 square meters (including) below the proportion of down payment from 30% to 20%, 90 square meters of more than 30%. This is no doubt good for the less than 90 square meters of small units. Most developers are also optimistic about this, opening the first small and medium-sized units, and strive to seize the hearts of the gang.
large housing enterprises after the market force
good property market continues to date, the industry has reached a consensus on the overall market rebound. Moreover, the large housing enterprises have changed the cautious attitude at the beginning of the year, and have sufficient confidence in the future. The outstanding performance is to start from the three quarter and take the land frequently in the key cities.
according to the statistics of the chain real estate market research department, as of October 29th, the land market transaction planning of 10 major cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Nanjing, Hangzhou, Chengdu, Shenyang and Wuhan, was 15 million 100 thousand square meters, and the total land grant reached 40 billion 600 million yuan. Among them, the land transfer fee of residential land is as high as 32 billion 600 million yuan, basically unchanged from September.
expert analysis said that at the end of the year, the enthusiasm of local governments increased significantly, and residential land became the main supplier. At the same time, with the improvement of the sales situation, the enterprise to the end of the stock; the developer's demand for land has risen, and some developers have started to enter the sprint stage at the end of the year, which has promoted the recent land transaction to some extent.
reporter noticed a phenomenon: Recently, the housing companies are leading the way. Funds and land are considered to be an important guarantee for the subsequent force of the housing enterprises. In the two or three quarter of this year, some large housing enterprises have gained more land reserves and become the next round of expansion capital. Analysts believe that the performance of Housing enterprises in this round of financing and land will determine the competition pattern to a large extent. In the next round of market share, the competitive situation of large housing enterprises will be changed. At the same time, with some housing companies selling projects to survive or even be eliminated, the concentration of the real estate industry will be further strengthened.
Zhang Dawei predicts that future housing financing and land use attempts will continue, which is not only a reflection of the market expectations, but will also help the market to gradually get out of the downturn.
the home buyer's confidence index increases
with the market's overall warming, not only housing prices, but also the confidence index of buyers.
World Federation of World Federation of real estate market research showed that the three quarter World Federation of home buyers confidence index was 56.6, up 1.4 from the previous quarter, the highest level since the 2011 "country eight" policy. Of them, nearly half (46.5%) of the buyers expected future turnover to continue to rise; compared with the first half of the year, the 60% buyers considered the surrounding buildings to have different levels of price rises, which further consolidated the price expectations of the buyers.
for the resulting property market performance, the World Federation of real estate analysis believes that in the four quarter, the capital side may be better than the three quarter, the market product structure is still based on the new demand and the confidence of the buyers continued to be better. The range is limited.
housing prices, experts predict that the next two months will maintain the current trend, it is difficult to have a big increase. On the one hand, on the one hand, from the current regulation effect, the house price is basically stable, some places have been fluctuated because of different location or design and the degree of decoration, but on the whole, the house price is basically stable, and the high level also notices this, the other side is not relaxed; the other side is not relaxed. Face, just need the market to determine the reasonable pricing of the stimulating effect on the demand side, the market still needs the mainstream developers to take "parity" strategy, housing enterprises will not also dare not to substantially increase house prices.