Ji'nan property market is still in the bottom of the market, the property market wants fire, housing prices still have to fall.
Author: Yu Wen
since May, many buildings have been only busy promoting the push, the house enterprise has given the saying "the price has been in place, but the buyers are more and more emotional." The property market has really cut prices in place, and can no longer be reduced? The time has come for the buyers to launch. Recently, the reporter conducted an investigation.
developer can't drop again?
Ji'nan senior real estate commentator said in Qing Dynasty, Ji'nan real estate is mainly divided into two categories: first, it has already entered the market, and has already reduced the price of real estate; first, the new entry of the market. "
" at present part of the sale of real estate per square meter has reduced a thousand yuan, under this strength, the stock has been digested, the pressure of funds has been relieved, and the treatment of the remaining house prices is limited. " Yu Ching said, for the new market development, developers consider the amount of digestion, when the market price has dropped to the profit point, so housing prices will say that "the price is in place." "
" before and after the Spring Festival, there were several real estate projects which were mainly due to the price reduction. We don't want to get into this trouble again. " In the southern part of the provincial city, a sales manager of the real estate market said that because of this consideration, there will be no "big" ideal of some buyers in the current price.
"the only effective way for developers to win the market is still the price." Shandong Zhongyuan investment adviser, director of the Central Plains, thinks that the possibility of a substantial reduction in the next step is very small for the sale of the project, "but it does not exclude the individual capital of the project, and then make a substantial reduction in price."
thin Fu analysis, housing enterprise payment pressure will peak in the middle of the year, especially small and medium-sized enterprises, the small Yang Chunzhong did not get enough funds to return to the cage, thus the subsequent price falls can not be underestimated.
"developers now want to calculate an account, the cost of waiting for the buyer is high, or the cost of direct price reduction," said Li Tiegang, vice president of the school of economics of Shandong University and the director of the real estate research center. From the current situation, the developer wants to win the deal, and the price can be closer to the average profit.
time for the buyers to launch?
"when the group purchase last year, the unit price was about 7400 yuan, and it dropped to 7000 yuan for a while, but it didn't buy at that time." Recently, in the city center of the international community sales center, a home buyer said that the average price is now 7400 yuan, "the situation really can not understand, do I miss the time to buy a house?"
the sales manager, Ms. Dong said, like such a real lot of buyers: not see a house, is on the way to see a house.
"all in all, market expectations are improving, but no real reversal has yet occurred." The world alliance believes that only developers can cut prices in place can help speed up market expectations.
local impulse will bring fire to the property market?
for the future real estate market situation, developers are not optimistic, buyers are confused, some local governments are also a little anxious.
"more policy of collision control" reflects the strong desire of local governments to maintain market volume. Li Tiegang said.
Ji'nan urban and rural construction commission, the party in charge, said that the current market prices and transactions in Ji'nan tend to be stable, the state regulation is continuing, Ji'nan will not introduce the relevant "rescue" policy.
there are three main factors that can improve and eventually change the market expectations: a continuous improvement in liquidity, a policy orientation relaxation, and a developer's reduction in price. Shi Lian real estate market research analyst said that the former two improved the expectations of the current buyers, but also led to a rebound in volume. Therefore, whether developers can reduce the price has become the key factor for the market to change. Under the influence of
various factors, Zhongyuan group made a prediction for the two quarter of China's real estate market trend: the market turbulence will be more obvious. "The market is still in the process of exploring the bottom." The world union real estate market research analyst thinks so.