Psychological war in the property market
Shandong commercial newspaper reporter Zhang Yangyang Intern Intern Ludan Pan Ruolan
1 building: a few small prices, more than 2 buyers: watching and watching psychology still Strong, looking forward to greater benefit
3 intermediary: second-hand housing good, price or will rise
New Deal in the property market, so that the relevant multiple parties to play "psychological warfare". Yesterday, the provincial capital property market reproduced the price speech, but a reporter survey found that "price increase" is more than just saying that the opportunity to inventory is the purpose. At the same time, the public's immunity to good policies is different. In the past, many people did not sell because of "waiting for bigger and better policies". Reporter Zhang Yangyang Intern Pan Ruolan
said to increase, plus preferential
"property market to welcome spring, you still do not buy a house?" "The new deal is coming, house prices should be 'crazy'." yesterday was the first day after the new deal was issued, the reporters saw that most of the provincial developers have publicized a comprehensive "turn", and the publicity policy is a "trend". At the same time, the price rises in the market. However, reporters found that yesterday, the provincial capital did not show a large price surge, most of the housing prices were only "talking about". "We are just saying that there is a price increase plan that has not yet been adjusted for the time being." A residential property in the eastern part of the provincial city, the property consultant told reporters.
another new residential project in the vicinity of the above building, the slogan has not been taboo "rising price", but the consultant told the reporter that it did not receive the notice of the price rise, "the publicity said to increase the price, but it did not notify us, but the early leaders told us to continue today." We should increase sales promotion and seize the opportunity to increase the number of buyers.
small price increase, said that the new deal has nothing to do with the new deal in the
a residential building in the southwest of the provincial capital will also raise the price at 200 yuan / flat recently, but the person in charge of the building also says the price rise is not a new deal, but a decision made earlier.
home buyers said "and so on" better
, and in the interview, reporters also found that the number of visitors yesterday was significantly increased compared to the Spring Festival, but a lot of home buyers told reporters that the number of buyers in the last two weeks began to rise obviously, but the effect of the new deal has not yet been reflected, because the result of the new deal has not been reflected temporarily. Many buyers did not ask about the new deal yesterday. "
" I heard the new deal, I have the demand for a second suite, but there is no, I would like to wait, the policy is so dense, and then there must be a good policy. " In the face of the new deal, the public seems to have "immunity". It is not urgent to buy a house, and is looking forward to a more favorable policy.
New Deal will weaken the wait and see emotion to stock is still the main target
at least a week to have a market reaction
yesterday morning, the reporter visited a number of real estate agents in Ji'nan, the real estate agency said there was no obvious reaction in the market at present. It takes at least one week for the field to react. Li Fei, manager of Ji'nan focus real estate brokerage Co., Ltd. also said that this policy will play a positive role in the second-hand housing transactions. But the market reaction needs a process, short for half a month, long for two or three months.
home buyers are more likely to see rising prices,
second-hand housing transactions will gradually increase
Luo Guiyang, director of the Ji'nan regional market department of real estate in twenty-first Century, said the new deal is a good policy for the second-hand housing market. As soon as the policy was introduced, our staff began to visit the customer immediately. Some customers were still watching, looking forward to a greater profit policy, but many of the customers just needed to start buying a house immediately. Therefore, this policy can release some housing sources in the short term, and will promote the transaction of second-hand housing.
new house developer
marketing director Jiang Wei of
Ltd., Shandong. The main role of the new deal is to improve the confidence of the buyers and developers. At the market level, the new deal can also stimulate the needs of the first suite and the two suite, mainly in the circulation link, to speed up the digestion of the stock room. Of course, it also plays a stimulating role in specific buying behavior.
will focus on inventory instead of house prices
Derun, general manager of Derun Real Estate Development Co., Ltd., general manager of Zhou Zichao, said, and now many real estate developers are promoting the new deal in a large area. Second-hand housing first pay change 40% can save more first payment for buyers, and then gain higher returns in the stock market or other aspects. Second, the change of the business tax collection time of second-hand housing transaction can also make more people want to change the house. But last year, many housing companies shipped less. Under the new deal, they will definitely take advantage of this opportunity to stock instead of adjusting the housing price.