Ji'nan property market escalation escalation of solicitation staff hide property developers intercept customers
daily daily / > Mr. Guo of Ji'nan citizens, Mr. Guo to the reporter, recently visited the house to see the house, almost every sales office has the lad people Intercepting. The part-time staff, which lurk outside the competitors, are called little red cap. They play guerrilla warfare with the wolves every day, and do all the best to stop the customers of the house to their homes.
recently, the reporter visited a number of properties, and visited the increasingly fierce and waging war.
a reporter went to the house in the East Chemical Fiber Factory Road in eastern Ji'nan. It is advisable. When reporters did not want to go, they begged for help. It's a customer today.
two people, while looking around, suggest that reporters read more, buy a dish and turn to two circles. Let alone buy such a big thing, goods are better than three. After the reporters agreed, they quickly got into the car and took the reporter to a new property which was not yet opened.
we've been waiting outside for a long time. The young lady said, today, there are few visiting customers in the triumphal mansion. We stayed outside for a long time and did not see the customers coming out. She said she ended up in the bathroom and went to the shop to find out the truth. As a result, she found a client in it, and she told the outside fellow to stare at the only goal, so the reporter was intercepted as soon as she went out.
two young people, almost every building has the same people like them, usually squatting in the vicinity of other homes, when customers come out of the sales office, they want to intercept to their own services to get the promotion. Every day a customer can visit to earn a basic salary of 60 yuan.
small red hat home robbing people most afraid of big wolf
this kind of solicitation to other people's homes is not uncommon. On the 26 day, when the reporter came out of the Sales Office of Zhonghai Yueshi mansion, a middle-aged woman wearing a mask came up to see the house, and quickly put a propaganda sheet over. When the reporter expressed his intention to understand, she quickly whispered, "this is not safe. Let's go a little further. I'll introduce you to you."
do not go to your room to see a house. How can it be made like a spy? Reporters do not understand. She said helplessly, "this is not for fear of being caught by others. If they are caught, they will be in trouble and may be locked up.
the elder sister whispered, "it's too dangerous to push guests at the door of a real estate." I dare speak to you because the security of this property is not there. I wouldn't dare talk to you if I was there.
people who have seen people from other properties or other places are called Little Red Riding Hood by developers. And by calling the customer, called the little bee. In contrast, the little bees are harder and difficult to pull. However, little red riding hood is so risky that it has to go all the way to the sales offices all day long to protect the wolf from time to time. The big gray wolf in Little Red Riding Hood is the security of the competition.
the elder sister said that when a real estate in the calendar was a little red cap, a companion had a lack of experience and was caught by a security guard. From 12:30 at noon to 5:30 p.m., it was locked in an empty room and did not let out. Finally, the manager of this property came forward to bring the man back.
for the little red cap with the bottom salary, the elder sister led the reporter on a van with the sign of the direct traffic on the house, and went to a house on the road. On the road, she repeatedly asked: "even if you don't accept it, don't show your intention to buy it." The more detailed the better, thank you.
after arriving at the sales office, the staff took out a small red hat and pull list, including the time, the name of the visitor, the name of the customer, the customer's phone, and where to pull the information. The form has been filled with more than 10 customers, the last three days. Subsequently, home buyers consultants came to explain the real estate situation to reporters. When she left the sales office, the eldest sister came out and angrily told the van driver: "this is an invalid customer. The real estate consultant thought it was my child. We really didn't know it before, and brought it from the Sales Office of Tian Yue government.
reporters learned that every small red hat hired an "effective" customer to get 30 yuan Commission, if it is "invalid customers", little red riding hood can only get 10 yuan. Effective or invalid, judged by the consultant who receives the customer. This "Little Red Riding Hood" revealed: "usually part-time students, in order to mix a basic salary, often find a child to pretend to be a showroom. At the age of ours, we must work hard at this life. She said she was also working part-time in another small red cap, earning 3600 yuan a month.
it is not as good as the quality of the real estate industry in the real estate industry of
a marketing personage, because of the real estate market environment changes, in order to increase the number of real estate visits, hiring professional companies to pull off, engage in the human sea tactics. This strategy is very utilitarian, purely for the sake of competing for limited customers. Some developers believe that this is an effective means, in fact, this way is easy to let buyers feel bad. Real quality development will not adopt this marketing method. Instead of pulling customers around, it's better to do a good job.
soliciting and even directly competing to the real estate customers, digging people, gradually forming a vicious circle. Western real estate marketing executives also have some criticism: "today I come to your door soliciting, tomorrow you come to my site to grab people. Some small red cap as a double spy, not only to a real estate business to send guests, between the different flats back and forth. In order to prevent customers from being intercepted by peers, some properties have to increase security, monitor and improve security level.
experts believe that this kind of human sea tactics seems to be effective. As the cost increases, it may not be "cost-effective", and eventually, like insurance marketing in the previous years, the consumer is disgust.