Ji'nan property market "pad down payment" intensified, housing enterprises sales pressure highlights
source: Volkswagen Author: Sun Xuefei
"down payment 32 thousand", "down payment half"... Recently, various preferential sales promotion in Ji'nan property market, housing enterprises to return to the cage funds as soon as possible, "padding first payment" mode of continuous "refurbishment", the payment time from a few months paid to three or four years to pay off, the proportion of advances has also been escalated. Analysis of the industry, the sales pressure is huge, resulting in housing enterprises sales volume, as soon as possible to recover the funds.
2014 March, Ji'nan developers pad Shoufu began to appear "signs". The first stage installment of China Railway and ydu international can participate in the two phase of Yintu international. While another Ming Lake, egret county does not allow the installment down payment in principle, but the down payment time can be appropriately postponed.
the promotion tool of the house enterprise "padding first payment", the buyer can pay 10% or even lower first payment by the developer to provide the interest free loan to make up the difference of the first payment. At the beginning, these buyers must pay the "one week contract period" or "pay off within 45 days". However, this promotion tool soon appeared "2 upgrade edition": the housing enterprises have greatly relaxed the time limit of the repayment of the buyers, instead of paying off the interest for several months or years.
3, in the end of />3, love both hit the "first pay 60 thousand live south city" advertising publicity pad first pay, then, Shimao mountain capital also started the "down payment half, 100 thousand" propaganda, after the media exposure, "padding first pay" promotion and did not be called to stop, but to the "underground".
one time, Ji'nan market all sorts of list of top pay stage emerge in endlessly, Liancheng international first pay 50 thousand, Phoenix SOHO2.7 million, Tianlong azure City special price, Huidong international first pay 60 thousand... Developers pad first pay not only have residential projects, but also shops, apartments, and participate in the padding of the developers, more than the number of developers, not lack of padding down payment of developers, more lack of Shimao and other well-known domestic housing enterprises.
why the housing enterprises are keen on "down payment" "down payment", "the first payment", "the main is the house is not sold well, developers use this way to sell buildings, can quickly increase sales, speed up the speed of capital recovery." In addition, the pressure from the internal sales of the housing enterprises is increasing. Last year, the sales of the Ji'nan region ranked the top of the country. In 2014, the company issued more sales targets within the company, and the sales team increased its task. Mr. Sun added, "last year's sales in about 5000000000 yuan of Housing enterprises, this year the company set the sales task is more than about 9000000000, so the housing enterprises can only use more ways to sell the house and return the capital as soon as possible."
but the developer pays the down payment, which will undoubtedly transfer the risk to the bank, which will bring multiple risks to the bank. From the policy point of view, the mortgage ratio is strictly controlled by the CBRC. It is a kind of state regulation and regulation. The payment behavior of the developer will disturb the normal order; from the credit risk point of view, the 30% down payment is due to the developer's advance, and the buyer only needs about 10% to sign the net, once the house price falls or the policy changes will be made. A large number of borrowers refuse to repay, resulting in bank credit risk.
although the central bank recently sound the first set of housing loans, but according to a reporter survey, most banks in Shandong did not relax the policy of housing loans, most banks still require the first set of mortgage rates floating 5%, two suites loan interest rate to float 10% on the basis of the benchmark.
Industrial and commercial bank staff said that the first set of mortgage interest rate is 6.8775%, that is, on the basis of the benchmark interest rate 5%, has been carried out for some time; the construction bank one branch of the individual loan center staff also said that the first suite first paid 30%, the interest rate floating 5%.
generally speaking, the amount of bank loans in the first half of the year is relatively loose, but this year it seems to be particularly tense. People in the industry said that the five major banks for personal housing loans are tightening, individual bank loan application qualifications are also stringent, mortgage business is basically only cooperative real estate business, the specific lending time is also uncertain.