The "watch" of Ji'nan's performing market: pursuing "harmony but difference" under the growing prosperity
"and": Ji'nan spectators have a unique
performance market for theatrical performances, and the performance market of Ji'nan has developed to a wide range of types, including songs and dances, musical plays, dramas, children's plays, plays and other types, which are very popular with the audience. Take the Grand Theatre of Shandong provincial capital as an example, since the opening of last November 1st to the present year, the Grand Theatre has already performed more than 160 performances, with the attendance rate reaching 70%.
the reporter learned in the interview that most of the Ji'nan audience were more interested in theatrical, dance and concert performances, especially for theatrical and musical performances. "Therefore, besides the drama in Shandong, we have arranged many kinds of local dramas such as Beijing Opera and Henan Opera recently, and received very good feedback from the audience." He Ying, deputy general manager of Shandong China Cultural Communication Co., Ltd., told reporters that the proportion of theatrical performances will continue to increase in the future.
"different": local and foreign works should be combined with the development of
and in all the performances, foreign works are especially welcomed by the young and middle-aged audiences, and the localization works have more "old" fans. In the interview, the reporter learned that the older citizens are more interested in the domestic repertoire, especially the nostalgic works that can reflect the regional characteristics and the local charm complex; and because Ji'nan has rarely introduced foreign works in the past few years, it has attracted many citizens with the large number of foreign works in recent years. Especially the love of young people. "
" in the current situation, the higher percentage of seats is foreign products. Although different age groups have different preferences for different types of products, at present, it is mainly the young and middle-aged people who can afford it. But that does not mean importing foreign goods on the same side. Lv Bin, general manager of Shandong world performance economics Co., Ltd., told reporters.
Lv Bin said, taking drama as an example, local drama is still very popular with the public. Many foreign dramas are sold to local dramas. This is because one is at the price of the local drama has advantages, two is the public awareness of the local brand, "and" foreign goods "have to see the strength of the group itself, can have Even if the strength of the Academy, in the price is still not an advantage, for example, the same is the content of snow white drama, 100 ticket prices and 300 tickets compared to the people will definitely choose the former. Lv Bin said, "therefore, the trend of the future is to combine local works with foreign products. In order to enhance the stickiness of the localization works, we should introduce high quality works of high quality and audience to the market and cultivate the buying habits of the audience.
"spoiler": the performance of the theater is scheduled for a year with regular
from November last year to the last year, especially in the ten arts festivals, including the provincial capital theatre, such as the mountain theater, the Shandong hall, etc., which have increased a lot of performance, compared with the past. The previous example. At the same time, the reporter has learned from the heads of the major theaters that, from the audience's reflection, the audience in Ji'nan has a better grasp of each art point in the process of the performance, the overall performance of the audience is higher and the audience is very enthusiastic, which shows that our market base is better than that of the audience.
for the public, what they most want to know is the scheduling information of the major theaters. So what are the rules of the performance schedule? In the interview, the reporter learned that in one year, the year December to the Spring Festival is the new spring performance season. During this period, the whole country's performance market is the most popular, and all kinds of concerts and dances will be staged.
after the Spring Festival is a period of adjustment, the consumption market is approaching slowly, the audience's outlook is warm, and the theatre needs to be recuperate after the early high frequency operation, such as equipment maintenance and personnel training. Then, starting in late April, the new year's performance season began. The major theaters in Ji'nan are usually arranged according to the spring, summer and autumn performance seasons.