"Ten Arts Festival", the inflection point of cultural consumption in Ji'nan?
the Chinese culture newspaper reporter in Shandong, Su Rui reported that "the Chinese classic fine arts exhibition is very difficult", "the classic art exhibition in Europe and America continues to burst, the long teams wait for a pause". "The audience of the Star Award music final has benefited very much"... Since the opening of the Tenth China Arts Festival, the cultural consumption enthusiasm of people in all parts of Shandong has been released in an instant. At present, the "ten Arts Festival" activities are more than half of the schedule, the masses enjoy the performance, the heat of watching the exhibition has not obviously subsided. Will this phenomenon continue after the closing of "ten Arts Festival"?
October 15th, one of the "ten Arts Festival" activities, the European and American classical art exhibition opened at the Shandong Provincial Museum. When reporters arrived at the scene at 8 a.m., people waiting for the visit to the museum had already lined up "long". A staff member of the Shandong provincial museum said, "fortunately, it is working day, otherwise people may be more." The exhibition shows 354 classic works of art masters such as Da Finch, Michelangelo and Daly. Shandong Museum statistics show that the classic art exhibition in Europe and the United States in the previous 3 days of the preview of the audience 23 thousand people, almost every day nearly 10000 people poured into the museum. Vincenzo Sanf, the curator of the exhibition and chairman of the Italy cultural center, said excitedly, "I am very happy to see so many people queuing up to enter the exhibition hall." Due to the full quota of appointments, the Shandong Provincial Museum officially suspended the team appointment in October 19th and extended the opening hours.
the hot spot of cultural venues has appeared before the opening of the ten Arts Festival. The head of the Grand Theater project of the Ji'nan provincial capital culture and Art Center told reporters that from the day of the top of the project, people visited the theater every day.
"ten Arts Festival" period, due to the implementation of low fare and lots of venues, Ji'nan's major performing venues become a new destination for the masses. A local media reporter sighed: "the fire at Ji'nan cultural venues is a bit unexpected."
in view of the popular phenomenon of Ji'nan cultural venues during the "ten Arts Festival", Zan Shengfeng, deputy director of the China Cultural Industry Research Center of Shandong University, said: "national cultural and artistic activities are expected to bring 'heat of popularity to cultural venues", which reflects the strong demand of the masses on culture. "."
in the evening of October 20th, Huangmei Opera "the past of Huizhou" was staged at Shandong theatre, Ji'nan. One hour before the play, Pang Junhua came to the theater door and waited. "I used to watch it on TV, but now I come to my house to perform. The ticket price is not expensive. Of course, I want to see it." Pang Junhua said, even before the performance, I don't know. Now there are "ten Arts Festival" performance notices in the newspaper every day.
"with the development of economic and social development, people need cultural products or services to meet their own spiritual needs," ten Arts Festival "is a very good opportunity. Zan Shengfeng said: at present, the cultural needs of the masses are increasingly diversified. Reasonable distribution of cultural products will help to stimulate the potential of social and cultural consumption. As a Ji'nan who has the reputation of "the art sea of Qu Shan", many classic dramas of "ten Arts Festival" cater to the "cultural appetite" of the masses, so they gather a lot of popularity.
the director of the Institute of culture research, Shandong Academy of Social Sciences, said that the "ten Arts Festival" shows a hot ticket sales and an increasing audience, indicating that the cultural consumption market represented by the Shandong performing arts industry is about to usher in a new turning point. "Promoting cultural consumption into a rigid demand for the masses is one of the important functions of the" ten Arts Festival ". Judging from the current popularity of cultural venues, this goal is not far away. " He said.
studies show that at present, China's cultural consumption focuses on leisure and entertainment, and the overall social environment of cultural consumption has a greater impact on the individual. Take the performance of "ten Arts Festival" as an example, in the evening of October 17th, the focus of the "ten Arts Festival", and the full copy of the flamenco dance of the Spanish Lafayette Aguilar Dance Troupe, "Carmen", was performed in Ji'nan. A week before the start of the show, tickets for Carmen were sold out, and the highest 880 yuan tickets were also snapped up. After the performance of the evening, the reporter interviewed the audience at random out of the field, and found that many people were not out of love for the program. They heard more about the program and wanted to "make a lot of fun".
Zan Shengfeng believes that the "Ji'nan Tour" of Carmen reflects that people's cultural consumption concept still has some erroneous zones.