source: CCTV's "economic half hour"
data map, from network
six years ago, Pu'er tea price Six years later, the price of Pu'er tea rose sharply. The contract signed is no longer executed. Who has the final say on the price? In the puer tea, the big tree tea was caught in the stir frying, but the Taiwanese tea was very cold. Is the fund really rational? "Half an hour" reporter Liu Xinhua rushed to the Pu'er tea producing area of Menghai, Yunnan, to investigate the multiple truths of Puer tea market.
[b] 1, Pu'er tea price soaring purchase contract into a paper [/b]
this year, the overall purchase price of Pu'er area has risen 30% - 100%, some famous mountain ancient tree spring tea price is up to 8 thousand, 10 thousand high prices per kilogram. Puer tea seems to be no longer a drink, but a luxury. So what is the situation? When reporters arrived in Menghai, Yunnan, they met a tea merchant who was rushing up the mountain to collect tea.
Tang Haibin, deputy general manager of Menghai tea factory, Menghai, Yunnan. Yunnan Xishan Banna, a mountain road leading to Menghai County, will take forty or fifty trips every year. In the rainy season, it is difficult to walk on the rugged mountain road. Tang Haibin told us that this kind of mountain road is especially grind the fetus, and it is not enough to use the thickened tyres. All the tyres will be replaced once in almost eight months. But for the tea plant's raw materials, Tang Haibin decided to go to a village called "card" in the mountains today.
Tang Haibin said that the aim of the village was to negotiate with the village leaders and cadres of the village committee on the issue of tea purchase.
the village of Meng song, Menghai County, Xishan Banna, 1700 meters above sea level, is one of the famous Pu'er tea producing areas in Yunnan. In 2012, Tang Haibin's Bobby Chan tea factory signed a contract with the village of Na Ka. The village promised to supply eighteen tons of Pu'er tea to Bobby Chan tea factory, but when spring tea was listed in March and April this year, Tang Haibin got the news from the village, and many villagers in that village temporarily repent the purchase agreement. Tang Haibin was in a hurry to hear the news. Fifty kilometers away, it took more than three hours to get to the village.
after arriving at the village, Tang Haibin saw the village cadre Su Wen FA. Su Jun FA told Tang Haibin that the price of tea should be raised again before more tea could be received. But Tang Haibin was obviously unable to accept that, because the tea factory bought the tea in the village every year and the weather, and the people outside were just buying it for a while. Since the village has signed a contract with the tea factory, it should perform according to the contract.
Tang Haibin bought the rain tea after spring tea. Because the quality of rain tea is not as good as that of spring tea and valley flower tea, the price is relatively low. According to the contract, the price of the fresh leaves of the rainwater tea of the Pu'er tea tree by Bobby Chan tea factory is 60 yuan / kg, and the fresh leaves of the middle tree are 40 yuan / kg. But this year the price of Pu'er tea has been rising. Although it is only a few higher than the previously agreed price, some villagers will not do it.
village elders, village cadres Su Wen FA and Tang Haibin discussed the acquisition of tea. The village chief, Lao ye, said that people could not afford to sell tea to a tea factory because they had seen a higher purchase price. Su said that if the tea factory could raise the purchase price by 5, there might be room for negotiation. Tang Haibin did not understand the way of the acquisition in the village, because there was no distinction between the tea varieties of big trees and small trees, and it was obvious that it was a problem to buy a unified price of 60.
discussed for half a day, the villagers were not satisfied with the price of rain tea purchased by Tang Haibin. Because other tea merchants went to the village to collect rain tea and fresh leaves at the price of 65 yuan / kilogram. So the villagers did not want to sell the tea to Tang Haibin who signed the contract with them. On the other hand, it is a contract in black and white, on the other hand is the rising tea price given by the tea merchants. How to make the villagers sell the tea to the tea factory, and the village elder and the village cadre Su Heng Fa feel very embarrassed.
Tang seashore, in turn, consoles old angstrom and Suzhou. There are some contradictions and frictions between the village cadres and the villagers. The same is the case between the two couples and the family. They can only do it slowly and don't lose heart. Su Wen FA complained that it was too difficult for villagers to work, and that villagers could not organize meetings at the same time.
in this village where only 548 people live, the Pu'er tea is the only source of the villagers. Although the contract with Bobby Chan tea factory can guarantee the stable price of tea in three quarters of the year, if someone is willing to buy tea at a higher price, the villagers will certainly not refuse. Su Wenfa said that this year's market is very special. In the past few years of the Pu'er tea market in the past few years, few people will come to the village directly to collect tea. But in this period of spring tea, there are tourists and tea merchants from various places every day to buy Pu'er tea in the village. Su Wen FA and village head told reporters that more than ten cars were purchased in the village every day.
the mayor of the village said that Pu'er tea is divided into ancient and terraced tea, and the tourists and local tea merchants directly purchase tea from the producing areas are mainly ancient tea, which makes the price of Pu'er tea in the village soaring. According to the contract, after the fresh leaves are picked, it will be processed into tea directly. The price of the tea bought by Bobby Chan tea factory is 500 yuan and one kilo, but after a large influx of tourists and tea merchants to the village, the price of spring tea has risen by nearly 60% this year compared with last year. The price that villagers sell to tea merchants can reach 800 yuan a kilogram at the highest time. The village chief, Lao ye, said that the tea merchants from Shenzhen and Guangdong came all the way, and would buy some more or less.
old angstrom is rough. Only this year's spring tea is sold to foreign tourists and tea merchants with more than one ton of Pu'er tea. If the price is calculated at 700 yuan and one kilogram, the villagers can earn 700 thousand yuan. Faced with the price difference of nearly 200 yuan per kilogram, the villagers naturally do not want to sell the tea to Bobby Chan tea factory, which makes the village head a headache. Before the contract, 17 or 18 tons of tea should be handed over to Bobby Chan's tea factory, but only about 5 tons have been paid so far.
two, the old class Zhang Pu erh tea 8000 yuan a kilogram tea farmer wants to buy the luxury car villa
the contract but can not buy Pu'er tea, the business is flying, this makes Tang Haibin very depressed. He didn't expect Puer tea to go up so fast this year. But in a tea factory like Tang Haibin, Pu'er tea farmers are counting on how to spend the unexpected income of this year's large price rise in Pu'er tea.
during the interview, the reporter interviewed a tea farmer named Che Zhu, who was a member of Menghai County in Xishuangbanna, Yunnan province. He is very special in the village, called the old ban Zhang village. The village is about 60 kilometers from the county town. Pu'er tea in this village has been sought after for many years because of its unique taste. The tea produced in this village is the most expensive one in the Pu'er tea market at the moment. When the reporter saw the car and Zhu, he was waiting at home for the 6 tea pickers he hired.
Che Zhu told reporters that he recently had the idea of changing trains and wanted to change Land Rover or Porsche [-0.93%]. Zhu Zhu told us that he has 40 mu of ancient tree tea garden in his hand. The price of Pu'er tea has risen very fast this year. He has already paid about one million of the spring tea, and then there are summer tea and autumn tea. Last year, the income of the same 40 acres of tea was 600 thousand. If according to this year's income, the car and Zhu told reporters that he bought a new car, buy a villa will not be in the way, two or three years can be paid, completely without loans.
in the conversation, the car and Zhu told reporters that he was in the old village, not the richest, like this year to sell spring tea to make a lot of villagers, in the old ban Zhang village is everywhere.
the later reporter also interviewed another tea farmer, Ge DA in old ban Zhang village. He told reporters that 32 mu of spring tea in the family sold 700 thousand this year, and the same area of spring tea sold only 370 thousand last year.
this year, Che Zhu and Ge are selling fresh leaves at a price of 500 yuan per kilogram. If the tea is sold again, a kilogram of old ban Puer tea can be bought at a maximum price of 8000 yuan a kilogram.
car and Zhu said that this year, the market, and some of the previous different, used to deal with local tea merchants, and in March and April this year, many foreign tea merchants came to the village directly from the villages, squatting in the village, direct tea. In the village, every two families were specially arranged for one day to receive tea merchants from other places. The car and Zhu recalled the scene of the day of duty, that day is the late spring tea, many people, from 7 in the morning to second days in the morning at 7, a full 24 hours of almost more than 100 cars, busy even water can not take care of.
there are many foreign tea merchants in the old class village. The price of the old class tea, which was originally "rare and precious", naturally rose rapidly. At the best time of market, the price of fresh leaves of Puer tea even reached 1050 yuan per kilogram. Several trees and leaves can sell so much money, which makes the tea farmers in the old class village happy. Che Zhu told reporters that the sale of tea this year did not receive RMB, only knew the number of Arabia, directly signed cards, regardless of the renminbi.
three, the tea factory has no choice but to buy the worst
the Pu'er tea farmers are earning a full bowl this year. If the money is taken out of the bank Cari, it is really a count of money. How can the Bobby Chan tea factory rush to buy tea to cope with the sudden rise in prices? Can they receive Pu'er tea on earth?
after hearing of Tang Haibin's experience in the process of tea collection, Chen Shenghe, the chairman of Bobby Chan tea factory, came to the village of Lao Zhang himself for two days. Last year, 2/3 villagers in the old ban Zhang Village signed a fresh leaf purchase contract with Bobby Chan tea factory, the purchase price was 350 yuan and one kilogram. This year, the market price has risen sharply. Many villagers in the village have refused Chen Shenghe's purchase contract.
Chen Shenghe told reporters that as spring tea came out of the old village, there were too many tourists. In the end, the purchase price was even mentioned 3000 yuan, and the tea farmers would not be willing to sell tea to the tea plant again. Chen Sheng river has no choice but to mention 500 of the price.
in the face of a large number of foreign tea merchants coming into the village, Chen Sheng river was aware of the seriousness of the problem. He immediately began to raise prices for the villagers of the old class and raised a price of 40% at a sudden, but even so, the last fresh leaves received by Bobby Chan tea factory had been reduced by half.
this year Bobby Chan tea plant tea purchase results, the worst year of the year, with forty years of experience in tea Chen Shenghe, once personally experienced the 2007 Pu'er tea market. But Chen Shenghe told reporters that the spring tea boom this year is markedly different from that of 2007. In the Pu'er tea market in 2007, all the tea was snapped up, but only good tea could sell high prices this year.
Chen Shenghe told reporters that in the first half of 2007, the price of Puer tea in Yunnan has skyrocketed. A kilogram of Pu'er tea can be fry to thousands of yuan or even tens of thousands of yuan. After a few months of speculation, the end of 2007, the Pu'er tea market bubble burst rapidly in the country, "Crazy" Pu'er tea fell into the valley, these years have been no one's time. At the beginning, many local tea factories in Yunnan were also disappointed.
from the rise and fall of Chen Shenghe came in the face of the price, every time is very cautious, but facing the quality of the old tea, this year if no price, Bobby Chan tea factory almost won't receive a piece of spring tea fresh leaves, the operation of the company will be pause, think about, Bobby Chan River to 500 yuan per kilogram of the price to start buying. . This time in the old class Zhang Village raising price action, the company increased the about 1500000 operation cost.
for Chen Shenghe, this year's pressure is very great. The pressure comes from several aspects, one is the increase of funds, the two is the pressure from the tea farmers and the guests of two parties. The tea farmers say that the tea plant is cheap, and the guests say that this year is completely lost and the two heads are clamped, making the Bobby Chan River feel difficult.
but Chen Shenghe said that he couldn't buy tea and could not keep up with the price, because he worried that the cost was too high and the tea factory could not be digested at all, and eventually it was difficult to escape the plight of many tea factories after the Pu'er tea fell in 2007.
four, ancient tea and terraced tea are in great different situations. Taiwan's tea business is only guaranteed
Pu'er tea is divided into high-end ancient tea and ordinary terraced tea. This year, the price of ancient tea in Pu'er tea has soared and tea farmers have made a fortune. So what's the situation as a relatively low-end terraced tea? Our reporter came to the Menghai tea market.
in the afternoon of Saturday's [0.75% Capital Research Report, the Menghai Mao tea trading market in Xishuangbanna suddenly began to rain, and tea merchants from all over the country gathered in this warehouse full of tea, waiting for buyers. Because the tea in this tea trading market is mostly table tea, the difference between the quality and the ancient tree tea is very different, so even at six o'clock in the afternoon, the car in the doorway of the warehouse still is full of the tea that is not sold. Some idle tea merchants even played poker.
a tea merchant told reporters that six people were missing this week because the tea factory was on holiday, and the boss would not come over. This year's tea is also very common. The tea merchant said frankly that Taiwan's tea business is not good at present. He told reporters that in the past March and April, he also went to old ban Zhang village to choose the more expensive tree tea.
at that time, the tea merchant bought eight kilograms of tea from the old class at the price of 4200 yuan / kg of Mao tea. The total cost of the tea was 33600 yuan. At the sight of the fresh tea, the guests wanted to buy at the price of 6000 yuan / kg. The tea merchant went to the old class again second times, hoping to buy more tea. But after seven or eight days, he went to ban Zhang village and could not buy the tea.
about this experience, the tea merchant still regrets that he didn't buy more ancient tea at that time. Compared with the big tree tea of the old class, the terraced tea in the warehouse of the tea trade is very rare.
in the market, the reporter also met a tea merchant from Tengchong. He spent more than 10 days in the Menghai Mao tea market and sold out all the ten tons of tea tea. Nevertheless, the high cost still makes the tea maker little profit. Tea merchants told reporters that the current freight is high, high cost, large expenses, an average of two hundred dollars a day to have to spend, but a jin of tea can be sold to more than ten pieces, up to about twenty, the price is no one a little higher. At the end of the last count, I hardly made any money.
half an hour observation:
although the price is rising, but this rise, in fact, is worth happy, remember the time of 2007, the Pu'er tea was also rising, the price is more crazy than now, but at that time, the face of Pu'er tea, whether it is ancient tea tea is also a table tea, everyone is no concept, nor is it With this knowledge, when the puer tea was collected on the market, everyone drummed the drum and spread flowers. Until the end of the end of the bubble. At that time, the so-called "Puer tea king" with a price of 6 million yuan and a kilogram could drop to about 100000 yuan at a time and drop more than 50 times. And this time, the price rise is the ancient tree tea with the value of storage, the quality of the tea, with the pursuit of capital, fell from 2007 to the present, six years ago, the Pu'er tea heat again rose, although the tea farmers earned a considerable income, consumers also bought a truly worth storing ancient tree Pu'er tea, but there is a risk But also the market needs to be vigilant, Pu'er tea tea is not an artificial tea tree. It has a history of hundreds of years of survival. These ancient tea trees have their own unique growth cycle and laws. Some people in Pu'er tea industry warn that although there is demand in the market, the resources of ancient trees are limited, if they are fried in ancient times. Tree concept, these remaining ancient tree resources will be overpicked. It will eventually be the extinction of these ancient tree resources. This is a greater disaster for the puer tea industry in Yunnan. While enjoying the benefits brought by Puer tea, we must also think calmly for the long-term development of this industry. Be vigilant about the problems we need to face in the future.