source: Qilu Evening News reporter Cui Binbin
tea farmers in the home wait for the purchase, this year the purchase of less, a lot of tea farmers to sell new tea online.
shark fin nobody cares, Moutai inventory backlog, eighteen years of compressed public funds consumption wind, now blow to be regarded as high-grade gift of tea before Ming.
when a day of reporters' QQ and micro-blog poured more than ten new tea sales information, the surprise of the journalists and the anxiety of the tea merchants constituted the abnormal tea market this year.
on QQ, Mr. Chen, a tea merchant in Longjing village, Hangzhou, eagerly sold to reporters: "this year, Longjing's head tea is 1000 yuan per catty, and the invoice is not increased." When he talked with a reporter, he was in a mood to recall the situation last year. "This year's head tea is absolutely beyond value. I didn't have to sell it on QQ in the past year. There was a big customer driving to the village, waiting for the head tea in my pot." Spring tea came early this year. In March 12th, Longjing began to make a reservation on the Internet. The tea merchants took the lead in shouting high prices of 30 thousand yuan per Jin, but only 1 people were booked until the 19 day. The general situation is that in previous years, at a price of over ten thousand pounds per catty, there were few high priced sellers this year.
on the Tmall online spring tea monopoly, the highest price of Longjing tea, this year the price of the first tea is about 9000 yuan per catty. The price of top Mao tea in Mount Huangshan, such as Mao Feng and Biluochun, is less than 5000 yuan.
like Hangzhou, the price of Rizhao Green Tea and head tea in our province is 300 yuan to 400 yuan per catty this year, a lot lower than last year's price of 800 yuan and a Jin. "
" head tea, especially the hand-made head tea, is sold to big customers who are very picky on the quality of tea. Some are big bosses with money and some are invoiced. " At Tmall mall, a number of Hangzhou tea merchants sales staff said, "this year, this part of the group reservation is less, a lot of tea has been changed into machine, so the price is cheap, and this year, there are promotions, more than 1000 yuan can buy more than 2000 Jin of new tea last year." Analysis from the tea industry shows that because of the high temperature of this year, the time of tea opening is obviously ahead of time, and the rainfall is frequent, the temperature varies greatly this year, the growth period of tea is long. It is expected that the yield of spring tea will rise by 30% this year.
on the one hand, the demand for high end tea has dropped significantly, on the other hand, the year of tea production is on the other hand, now on micro-blog, the tea farmers in the village of Longjing, the main origin of Hangzhou Longjing tea, are "calling for help" on micro-blog, looking for merchants to buy tea. However, compared with ordinary people, the authentic Longjing tea is still hard to bear even if it drops to around 1000 Jin.
news analysis and compression of public money consumption in public money consumption has been seen as the cause of the plunge in the price of this year's head tea.
West Lake Longjing tea company, the oldest tea selling enterprise in Hangzhou, as an example, the company's two most important business government procurement and unit group purchase, probably accounted for 20% of the sales of the enterprise. The sales volume of the two parts has declined this year, so the company has shifted its focus to the electronic business platform. "The" tribute "brand in West Lake, Longjing, the lowest purchase price in the past is also 5000 yuan, this kind of high-grade tea is generally a large unit purchase as a gift, personal customers buy also used to give gifts. Hu Jinzhong, deputy general manager of the company, said that this year's consumption decline is very obvious.
industry insiders say that thousands of yuan a kilogram of tea before the Ming Dynasty has been regarded as an elegant gift in business dealings, but this year, the market of high-end gift tea is cold. Shanghai, a gift customization company responsible person, "in previous years at this time, customers came to customize the Longjing gift box, according to the grade and specifications, the price is more than 3000 yuan. But this year, no similar orders have been received. There are also tea merchants said that this year will be launched for ordinary consumers small package, simple packaging.