"Reduce the price of production" or become the main melody of spring tea this year
source: Shun Net - Ji'nan daily Author: Zhao Shijie Aman Chang responsibility editor: Zhai Yu < < br />
spring breeze ten li, as a cup of spring tea. In April, it is the spring tea of various kinds of tea and the days that tea guests waving with each other, and the most concerned of them is the quality, the taste, the output and the price of the tea this year. Recently, journalists have visited Ji'nan's tea market through various channels to understand the types of common spring tea such as white tea, Puer and Longjing. With the transparency and stability of the tea market, the decline in production and higher prices may be the main theme of this year's spring tea, compared with last year's basic stable sales.
white tea rose 50%, just started to raise eyebrows or double
since April, white tea "rising tide" has become a big topic in tea circles. It is understood that in terms of tea green, silver needle increased by 50% this year, white peony rose to 80%, and the price of Gong Mei and Shou Mei doubled. Insiders revealed that the overall market outlook of the white tea market has been irreversible, and the price of some products in the future will be higher.
why is the price of white tea going up so fast? Weather is the primary cause. Fuding white tea brand product fragrance Ji'nan marketing center director Chen Huien introduced that the Fuding white tea this year after the germination, experienced several frost disasters, according to rough statistics, the low altitude tea garden is reduced by 10%, and the high altitude high altitude tea garden affected more, the most serious reduction of 30%. "In March 13th of this year, it rained in March 13th, and the production of silver needle was much lower. In the past, the picking cycle should be 10-15 days, and this year less than 10 days." Chen Huien said.
, in addition, the total annual output of Fuding white tea is also limited by the total area of Fuding tea garden. The decrease of production makes the tea rare, the price of high quality white pehao silver needle is close to 1000 yuan per Jin, the price is nearly half higher than that of last year, and the price of white peony is nearly 80% higher than that of the same year. The price of raw materials has doubled over last year. "Besides, labor cost is more expensive, and white tea is more and more accepted by the public." Chen Huien believes that these reasons add up together, causing the price of white tea to rise this year.
reporter learned that the pace of the price of white tea has never stopped in recent years. As the quality of white tea gets more and more trust from consumers, its own value of "one year tea, three years medicine and seven year treasure" has also been further recognized and accepted by the market.
in addition to this, the value of white tea increases with the increase in storage years. Because of its efficacy and the potential of collection, old white tea is regarded as a new value in tea culture. Some people even regard it as another good collection after Pu'er, which also leads more and more tea friends to join the ranks of white tea. "Like this year's new tea is listed, it has been collected by many tea lovers." Chen Huien revealed that at present the white tea market is better, so even if the annual price of new tea is rising, the old white tea, which continues to add value to some extent, will appear to be more "scarce".
the production of Pu'er has been steadily improved and tea is more popular with
recently, Pu'er new tea has been listed in succession, and many tea guests have come to choose and buy. In the Ji'nan tea wholesale market (first tea market), the reporter learned that, for Pu'er tea, the price of famous mountain famous village has been greatly increased this year, while the price of tea and tea is steadily rising.
it is understood that this year's Pu'er new tea has entered the plucking period with a large area from March 26th to about April 6th, because the temperature is relatively low this spring, the growth environment is more suitable, it is beneficial to the synthesis and accumulation of nitrogen compounds in tea, and the content of free amino acid and protein is more than that of the free ammonia acid and protein. It makes the taste of spring tea fresher and stronger. Yan Min, director of Ji'nan Yan Fu tea and tea industry, told reporters that the growing area of popular tea was relatively wide, and its output increased rapidly.
the reason for the rising price of Pu'er new tea, Yan Min analysis said that the ancient tree resources are relatively scarce, so the price of ancient tree tea has been high, "at the same time, there is a certain relationship with the tea mountain tour, a large number of tourists come to the tea mountain, and the price has been pushed up by the trend." Compared with the same period, there is little difference in the price of popular tea. The reporter has learned that many customers buy Pu'er tea this year not for the sake of sending people, but for their own enjoyment, which also indicates that some of the packaged tea will be favored by some consumers. For this year's Pu'er tea market, plucking and processing and other links are more rational, "true ancient tea and rare tea will be more popular among the tea guests, the price will be improved, the popular tea is to better promote Pu'er culture and open the market." Yan Min said.
Longjing quality is better than the quality of high quality tea reduced
and mentioned spring tea, we have to mention "color green, fragrant, sweet, beautiful" Longjing tea. In the end of 3, what is the market of Longjing tea? How about the market? In April 20th, the reporter visited the tea wholesale market again in Ji'nan.
because of the continuous high temperature and drought in Hangzhou last summer, many tea trees were short of water and the leaves were sunburned, which resulted in insufficient storage of tea, which led to the general thinning of the buds in Longjing in West Lake this year. But Miu Xianguo, President of the youth Tea Party Work Committee of the Ji'nan Tea Industry Association, told reporters that the thin shape did not represent the poor quality. Because of the decrease in the wintering pest base, the temperature condition of alternating cold and warm is also beneficial to the growth of tea and the accumulation of quality. "The quality of the quality of Longjing in West Lake is still good this year."
in addition, the production of tea and the weather is very important, this year to exploit this period, the weather is good, "after March 22nd, there is a period of frost, high-grade tea has a certain degree of reduction, and other effects are not big." Miu Xianguo said. At the same time, the price difference is not great compared with previous years. "Plus some other labor costs, the price will go up, but not too much."
reporter learned that, with the continuous development of brand tea, the market tends to be transparent and stable, this year, the overall sales situation in Longjing has risen steadily. As Tmall, Jingdong and other e-commerce platforms enter the tea market, it will help the tea enterprise brand more consistent, help the brand to further enhance the image and inherit tea Culture。