source: Ji'nan times
a certain liquor line is set by Moutai Wuliangye (in the circle)
"Moutai", "Wuliangye", "national cellar 1573"... These names can be bought at a price of eighty or ninety yuan per bottle. Only those who buy wine do not drink, but are specially bought for gifts before the festival. When the reporter visited, the owner of a wine line at the ten road bridge overpass patted his chest and promised: "the Moutai in my store is filled with good wine and Maotai type." You can rest assured that there is nothing to drink and drink not to death! "
liquor market: most of the customers are giving gift
the morning of 14, the reporter came to a large liquor wholesale market near the ten West Road flyover bridge. The market was full of cars, and many people packed boxes of cars to carry drinks that they just bought. Through the number plate reporter found that some of them are private cars, and quite a few are official departments of official vehicles.
the reporter then asked five customers who were putting wine on the car. Two people claimed to be company personnel, and the other three claimed to be office units. The other side said that the drinks were bought for the two sections. One of the company staff said: "I bought my boss for the company. At this time of the year, the boss has to give a gift for a variety of relationships. This year, I bought 26 bottles of Moutai. The wine here is cheap, and the boss is hoping to save some money."
a young man, who is moving to a number of boxes of "Moutai" in an official car, says, "we bought wine as well as a gift. If it wasn't cheap here, who would drive here."
reporter's dark visit:
in the liquor wholesale market, the reporter visited several drinks, and found a variety of brands of liquor, the price range from a few yuan per bottle to hundreds of yuan is the highest thousand yuan.
reporters quickly discovered that most of the famous wines such as Wuliangye and Moutai on empty shelves were empty packages. Most of the shop assistants said, "do you want it? If you want to make sure you have some money, we will get it right away." Occasionally, a bottle of wine, such as Moutai or Wuliangye, can be found. However, the shop owner says the sample is not sold, and the seller needs to mention it again.
in a drink, the reporter pointed to the Wuliangye empty bottle on the shelf and asked, "is this wine still? How much is it? Is there a bottle? Is there a cheap one?"
the shop assistant said, "of course, you have, how much you want, and give you 90 yuan per bottle. Outsiders, people can not see the package, trademarks, anti-counterfeiting marks and so on.
the reporter asked, "can the wine in it be drunk? Even if it is gift giving, it can not cause people to drink problems."
the clerk said, "you can rest assured that nothing will happen to you." Real wine is nearly a thousand yuan a bottle, the average person can afford to buy it, bulk buying gifts can not afford to buy. This kind of Wuliangye is packed with Samsung gold and six good spirits. It's absolutely fine to drink.
in another drink, the price of "Moutai" given by the store is 100 yuan per bottle. A restaurant running a liquor store advised reporters not to buy dozens of dollars, a bottle of "Moutai", to give gifts, it is best to "drink", each bottle of about 100 yuan. In the interview, the merchants selling the famous liquor in Shanzhai are all cut out: "absolutely not to drink the dead"!
another reporter also found that there are a lot of "famous brand" liquor in the market except for the famous liquor. For example, "Xingyuan village", "Wu grain liquid", "the tower of attack" and so on. In addition, some of the drinks marked "Moutai direct supply wine" and "Wuliangye special wine" can also be found in the market.
extension survey: famous wine bottles follow the price increase of
hot drinks sold in Shanzhai, meanwhile, the recovery price of some famous bottles also rises with the price. Like Moutai, Wuliangye bottle, repo price range from tens to hundreds of yuan, the longer the wine, the more valuable the bottle, if the package is complete or complete package, the price is higher.
a repo bottle holder said: "take 30 years of Moutai bottles, if there is no external packaging, the recovery price of the factory in 2009 is about 70 yuan; if the outer packing is complete, the recovery price is up to 200 yuan."
reporters learned from Moutai and Wuliangye manufacturers that manufacturers did not recycle old bottles. A wine wholesaler said: "after these bottles were recovered, most of them were used for fake wine. Real bottles and fake wine can sell high prices. People who don't drink often can't drink. The bottle is real, the anti-counterfeiting coating has not been altered, even the manufacturers can not distinguish.
a reporter visited a large supermarket to find that the average 53 degree Moutai or Wuliangye has been priced nearly 1000 yuan; more than 15 years of Moutai annual wine, the price of each bottle has exceeded 5000 yuan... From the comparison of the price of the empty wine bottle and the market price of these famous wines, the profit is surprising. Perhaps some consumers have bought only a real wine bottle for thousands of yuan.
[>] expert disclosure: Liquor cost in the end the geometric
a bottle of "Shanzhai famous wine" can be bought, a bottle of genuine wine sold to nearly 1000 yuan and even thousands of yuan, liquor contains how much profit in the end? 14 noon, the reporter interviewed a liquor maker in our city, Mr. Xing.
he introduced: "3 jin of grain and 1 kg of wine" is an open secret for the liquor industry. More specific, 3 jin of grain can produce 1 jin of pure grain solid (traditional) liquor, 1.5 to 1.7 Jin of grain or grain substitutes can produce 1 jin of alcohol, 1 jin of alcohol can be processed about 1.5 Jin of liquid fermented liquor.
Mr. Xing analyzed that the crystallization of these 3 kilograms of grain has been deducted by liquor enterprises with different quality and different prices. Is there really such a big disparity in grain prices? Obviously not. The difference is mainly reflected in the value of the brand. Of course, with the cost of manpower, advertising, and sales channels, the price of the 1 jin liquor may be tens of times, hundreds of times or more than a thousand times the price of the 3 jin of the grain.
the winemaker believes that wine itself is a culture. What people need is not only material satisfaction, but also emotional and spiritual support. For wine making, it is also a "culture fermentation" process. As for the price of famous wine, there are a lot of social factors in it. In addition to the consumer's good and rare things, it does not exclude the vanity of the customer, the gift market is booting the flames, the related manufacturers' intention to pull and so on.
supervisory department: in the case of illegal
, the officials of the city quality supervision and industry and commerce all say that the counterfeiting of the brand name and the brimming ball "near the famous brand" are all illegal, seriously disrupting the normal market order and infringing the interests of the consumers.
law enforcement officials said they would strengthen supervision and rectification of the liquor market before the holidays.
how to buy real famous wine
with Moutai wine as an example, the director and chairman of the Guizhou Moutai distillery, the director and chairman of the company, introduced a copy of the Moutai wine packing box with a copy of the manual, which can check the anti counterfeit signs and store code of the instructions, and can call the telephone at any time, and the instructions will be taught. How do you check and identify the true and false of the wine. At the designated stores of large supermarkets and Moutai, 99.9% of the counterfeit wines can be guaranteed. As for "straight wine" and "internal special wine", Moutai distillery has never produced it.
liquor variety is complex and can not be bought one by one when buying. How to select good quality liquor through the senses? Mr. Xing, a winemaker, introduced the wine bottle in the hand, slowly pointing to the bottom of the sun or light. If there is a sink or a cloud like appearance, it shows that there is much impurity in the wine; if the wine bottle falls down. After setting, the liquor is not light, not muddy and no suspended matter, indicating that the quality of liquor is good. From the perspective of color, general liquor should be colorless and transparent. There are exceptions. For example, the Moutai liquor in Guizhou is slightly yellow, but very light, which is normal. Other wines rarely have this phenomenon.