Ji'nan market now imports red wine at a low price, less than ten yuan a bottle.
source: life daily
"can ten pieces of grape wine be drunk?" careful citizens not difficult to find, import The price of wine is getting lower and lower, and the imported wine under 100 yuan occupies a large part of the market, even some prices are lower than a dozen yuan, and many people are doubtful about the wine at such low price. Recently, the reporter conducted an investigation, revealing the mystery for consumers.
import red wine 19.9 yuan to buy one gift one
"French bottle imported red wine whole box 99.9 yuan", "famous Ronald French wine imported red wine 19.9 yuan to buy one send one", "French wine imported red wine red wine, Cabernet Sauvignon dry red wine, 6 sets of 79.9 yuan to buy six"... In this year's double eleven promotion war, wine has become an important category.
reporter saw that the price of the imported wine is getting lower and lower, and the sales of the low price red wine are very good, and the 99.9 yuan and 6 branches of the French red wine in an e-commerce shop have sold 3090 copies in a month.
relative to the electronic business platform, the price of red wine in the entity supermarket is relatively high. Recently, the reporter visited the import supermarket, the Ginza supermarket and other business super, see in the red wine area is mainly imported red wine, most of the price is around 100 yuan, there are a lot of promotional money, only a few dozen yuan.
in the imported supermarket in Ji'nan city street, a wine city wine made a gift, and bought a bottle of 58 yuan Apollo manor red wine to send a bottle of the same dry red for 58 yuan, equivalent to only 29 yuan per bottle.
reporter found that the price of imported red wine has continued to decline. At present, the origin of imported red wine sold in the Ji'nan market is mainly in France, Australia, Chile and so on.
more than a dozen imported wines can drink
the price is good news for consumers, but can more than ten pieces of imported red wine be drunk? Many consumers are doubtful about it. Then, can imported wine be bought by more than ten yuan? Reporters interviewed many experts in the industry.
Sun Jing, who is engaged in the wine business, introduces that the price of imported red wine can be priced at more than ten yuan. He said that in Europe, for example, the retail price in Europe is only 0.85-0.95 euro, transportation to domestic, plus customs and other costs, the cost is about 1.25 euros, normally such a red wine in the country can be sold to about 40 yuan, more than ten dollars is not impossible.
from the quality point of view, imported wines need to pass the local quality inspection, and the relevant certificates can indicate that their quality meets the local standards. In addition, each batch of wine importing will be inspected at the time of customs declaration, so the quality will not be a problem.
, however, the existence of inferior wine can not be ruled out. Mr. Gao, who is engaged in the wine business, said that the quality of imported bottles is more assured than the filling of red wine. Because, during the filling process, blending and adulteration may be possible.
supermarket 158 yuan online sell only 55 yuan
supermarket, wine line and electricity supplier is an important channel to purchase imported wine.
reporter saw in the Ginza supermarket, Australia original imported small penguin wine, the price of 158 yuan / bottle, and in the e-commerce platform, the merchant only sold 55 yuan / bottle and mail, even the price of the supermarket is not enough. The reporter carefully compared the product packaging, found that there is no difference between e-commerce platform products and supermarket entities.
is the price of 55 yuan imported wine true? Why is the price gap of the same kind of wine so big? For this, Sun Jing said, generally speaking, the supermarket is usually a three or four level distribution, and the middle is priced in layers. He said, as agents, at least 40% of the price space should be set aside.
Mr. Gao also said that the red wine sales of the electronic business platform had saved circulation and other links, and indeed the price could be lower. He said that family drinking can be purchased from the Internet, but careful screening is needed.
imports 23 million bottles profit less than 100 thousand
in recent years, the red wine market has experienced changes from official consumption to household consumption. "At present, the sales volume of wine is not much different from that before." Mr. Gao introduced, but the consumer subject has changed.
"before the government issued a ban on alcohol, the reception of wine can only use locally produced wine less than 100 yuan." A wine dealer said that this series of changes has led to a decline in the price of wine.
in this situation, some brands have launched popular new products to promote the Chinese market. In order to quickly occupy the market, we can only promote it by lowering prices. Sun Jing said, before a wine dealer, imported two 3 million bottles of red wine, five or six containers, but the profit is not even 100 thousand yuan, if there are breakages in transit and other accidents, it is likely to lose money.
in fact, in the past few years, the wine industry has been profiteering, the price is opaque, and the phenomenon of selling cheap wine at a high price is quite common. "Over the past two years, changes in the market environment and the involvement of e-commerce have made wine prices more transparent." Mr. Gao said.
import volume rises sharply, price drops
for wines, this is the best and worst era. With the increase of consumption level, people's interest in wine has been increasing. However, the mess in the industry still exists, and it needs to be shuffled.
according to the monitoring of the sales data of liquor retailing sample enterprises by Ji'nan Commerce Bureau, the sales volume of wine in September was 98.25 litres, the ring increased by 107.20%, the sales volume was 8 million 930 thousand and 600 yuan, and the circle increased by 257.50%. In August, two data grew by 26.33% and 33.73% respectively. The increase in
wine sales is obvious. A large part of this is contributed by imported wines.
imported wine experienced the trough and adjustment of 2013 and 2014, and the total volume and total volume increased in 2015. Nationwide, in 2015, the total import of wine in China was about 554 million litres, an increase of 45% over the same period last year, up 14.42% in the 1-9 months of this year.
at the same time, the price of imported wine is gradually returning to rationality. The average price of imported wine in 2015 was 3.67 US dollars / liter, down 7.3% from the same period last year.
"market growth is really good, but it is still chaotic." Sun Jing introduced that at present, merchants are willing to change their bid freely, and the price of virtual target is still a major ailment. Some dealers can sell tens of dollars of wine to high-end packaging, which can be priced at 1000 yuan. In addition, problems such as blending of wines and cost of breweries still exist. "The standard of the state is not clear in related aspects, and it also gives bad sellers the opportunity to exploit loopholes." He believes that the wine market will undergo a round of shuffling and move towards standardization.
how to choose imported wine
all kinds of chaos in imported wine market, making it difficult for consumers to distinguish true and false when buying wine. So how to choose an original imported wine?
1. to see customs declaration, entry and exit quarantine report. The original bottle imported wine customs declaration will generally indicate the "weight" and the number of imported bottles; and the entry and exit quarantine sheet will indicate the wine unit, if it is a branch / bottle / box, it is the original imported red wine from the original bottle abroad, and if it is kilogram / ton / kg, it is imported wine from domestic.
2., look at the Chinese label. According to our regulations, all imported wines need to be labeled in Chinese. The standard Chinese label of imported wine should have the following contents: name, material and excipient, product type (sugar content), country of origin, alcohol degree, date of production or filling date, guarantee period (10% alcohol liquor can be exempt), storage storage method, importer / dealer / agent name address And the way of contact, warning language, etc.
3. see bar code. Regular original bottle imported red wine will have Chinese back mark, and there will be bar code in Chinese, and the first number of these barcodes often represents different countries, such as 3 represents France, 0 represents the United States, 7 represents Chile, 8 represents Spain, and 9 represents Australia.
4. see the filling. The original Chinese standard or tin cap of the original imported red wine will mark the origin and filling time of the wine. In addition to this, there will not be a filling site. If the Chinese mark is found to have a filling, it will be more careful, because it is likely to be a filling wine.