"Six walnuts" were questioned, false propaganda was hit by a "siege"
Shun Net - metropolis women's Journal
often drink six walnuts with brain, since the new advertising law of September this year, Hebei nourishing Yuan Zhi Hui Drink stock Six walnuts of the limited company were frequently questioned.
first, the professional counterfeiter launched nearly ten lawsuits in the whole country, and accused Hebei Yuan Yuan Chi Hui to produce false advertisements. Later, there was a punitive clause in force, such as Heshan and other legal circles, who pointed out that Yuan Yuan often used six walnut slogans to mislead consumers.
it is by virtue of this propaganda position that the six walnuts in Yangyuan have achieved nearly 100 billion in sales from 30 million in ten years, and became the big walnut dairy industry. Yuan Yuan insists that its publicity is legal.
reporter further investigation found that, under its influence, many walnut milk brands have also played up the edge of the brain, the walnut milk market generally hyped the concept of nourishing the brain. However, a reporter's survey shows that the effect of walnut brain boosting has not been recognized by the scientific community, and the relevant empirical studies of manufacturers are also not being questioned rigorously.
Professor Zhu Dan Peng, a researcher at the Chinese food business research institute, believes that after several years of spread, the six walnuts of Yangyuan have been spread, and the market is incompatible and the products are incompatible. The market has shown certain negative effects.
next, these enterprises need to produce more convincing experimental conclusions and produce more authentic products to continue to impress consumers. Zhu Danpeng thinks.
career dummy: Six walnuts can't fill the brain
Chongqing professional dummy. He claims to be the founder of six walnut lawsuits. The main ingredients of the six walnuts are water, white sugar and walnut kernel, and their advertising slogans focus on Walnut camping. He successively consulted the People's Republic of China Pharmacopoeia, the Chinese Dictionary of Chinese medicine and the Compendium of Materia Medica, and found that the functions of walnut kernel are mainly kidney tonifying, Run Fei, and Runchang and so on, and there is no brain, brain, brain and other expressions. The State Food and drug administration has also issued a notice that the state has never approved any health food such as nourishing brain, improving intelligence quotient and relieving mental fatigue.