Unveiling the tender veil of health food: can health foods cure diseases? Pure flicker!
Shun Net -
invited / > Invitation to take part in the Ji'nan daily Student lecture, free blood glucose measurement of blood pressure, expert on-site health guidance.Amp; hellip.amp; hellip because of lack of professional knowledge, many elderly people often can not survive the marketing staff Zhang Qiao mouth plus close service and deep into it, not hesitate to take out their own pension money, return a pile of expensive but not much use Health care products.
How do we correctly understand the efficacy of health food in the face of business? How should we buy health food in the face of various new concepts? On the occasion of the 3. 15 international consumer rights day, the Municipal Food and Drug Administration unveiled a warm veil of.Amp for health food; mdash.amp; mdash
Misunderstandings clarified
health food.Amp; ne medicine
in the "health food registration management method (Trial Implementation)" formally implemented in July 1, 2005, it has a clear definition of health food, which refers to food that claims to have a specific health function or to supplement vitamins and minerals. It is suitable for certain people to eat, have the function of regulating the body, not to treat the disease as the purpose, and do not produce any acute, subacute or chronic harm to the human body.
mixing health foods with ordinary food or drugs is a common way for some health food manufacturers to carry out illegal publicity. The head of the health food and cosmetics Supervision Department of the food and Drug Administration of the Municipal Food and Drug Administration said that the basic attributes of health food are food, not drugs, and many consumers buy health food for the purpose of treating diseases. This is a great mistake. Health food usually takes a long time to take care of the body, and consumers must not have the idea of eating health-care food to cure the disease, so as not to misunderstand the misunderstandings of health food consumption.
is not credible
some health-care foods claim to be able to cure a certain disease, medical treatment, or ineffective refunds and non-toxic side effects to attract consumers. The person in charge made it clear that any claim that health food has a therapeutic effect on the disease is false propaganda.
countries clearly stipulate that ordinary foods and health foods should not publicize curative effects. However, some businesses in the actual process of marketing in the process of oral modification of the approval of the advertisement, wantonly exaggerate the effectiveness of the product or the scope of the population, because there is no evidence of black and white to take the opportunity to drill the law. The person in charge said that consumers need to polish their eyes and improve their immunity to absolute terms in some advertisements, how a person eats an effective testimony, a big star preach, an authority or an expert to testify. Take immediate care and be careful to illegally add
some people insist on buying some health food because they feel that the product is very effective. Little wonder that this immediate effect may hide the evil of illegally adding drug ingredients.
from the daily law enforcement inspection situation, there are 6 kinds of health food in the market at present, which are high-risk varieties illegally added. The person in charge introduced, a class of health care products in the function of weight loss, illegal addition of sibutramine and other drugs to help reduce blood sugar function health care products, illegal addition of metformin and glibenclamide, such as hypoglycemic drugs, which are auxiliary blood pressure lowering health care products, and the illegal addition of two hydropyridine antihypertensive drugs is to relieve physical fatigue health care. Food, the illicit addition of sildenafil and other Zhuang Yang drugs is a kind of health-care food assisting sleep, the illicit addition of diazepam drugs and the addition of La - like drugs in health - enhancing health food.
he said that administrative penalties such as warning, confiscation, fines and other administrative penalties for health food production and management are usually imposed on false propaganda, but the illegal addition of drugs to health food shall be transferred to public security organs in accordance with the production and sale of harmful and toxic food.
/ > regulatory action
conference marketing must be reported in the name of
in the name of a health lecture in the name of a free gift, a free gift for the old people to buy a god medicine, and after making money to escape.Amp; hellip.amp; hellip in order to avoid such a phenomenon, the Municipal Food and drug administration through in-depth investigation and research In October 1, 2013, it was the first to standardize the marketing of health food conference in the whole country. The marketing of health food conference in Ji'nan area should be reported to the local county (city) food and drug supervision department.
"on the form of conference marketing, there is no clear regulation in the country at present. The purpose of this system is to give consumers a good check in advance." The person in charge said that the system clearly defined the responsibilities of the three party, the venue providers and the regulators. If the legal qualifications for the production and operation of health food are required, the sales activities may be carried out, and the legal qualifications for the production and operation of health food shall not be held in the jurisdiction of the city of Ji'nan. In accordance with the conditions, the food and Drug Administration will issue the Marketing Certificate of the health food conference, and the organizer should post the eye - catching position on the marketing site. The organizers should ensure that the products introduced are in agreement with the products reported in advance, and no false publicity should be carried out. The provider of the marketing site should inform the sponsor that the sponsor will report the event as required and let the site be rented after seeing the Marketing Certificate of the health food conference.
"through our audits, the public can find the Marketing Certificate of the health food conference and the marketing commitment of the health food conference on the site of the market." The person in charge said that there were provisions in the proof of the time and the specific variety of the sale, and could not find the proof, or the publicity and sale of the products beyond the certificate, the public could call 12331 for the report.
the district and county bureaus are equipped with fast inspection equipment
"more than 20 health food enterprises in the whole city, 170 approval numbers." The person in charge said that, for the production enterprises, the key inspection of the acceptance, storage and inspection of the raw materials was in conformity with the standard, and whether the varieties, specifications and quality were in accordance with the registered and approved formula and the enterprise standards for the record. For circulation enterprises, the key inspection enterprises should check the qualification of suppliers, check the certificates of qualified products, and so on.
according to the introduction, according to physical and chemical, microbial, heavy metal, illegal addition and other indicators, the bureau every year to health food production enterprises to carry out full coverage, the qualified rate is more than 99%. Each year, according to the requirements of the State General Administration and the provincial bureaus, the health food circulation area is sampled and the pass rate is above 95%. In addition, the bureau is the first in the province to be equipped with rapid inspection equipment for the county (city) District Bureau, mainly for the health food illegally added ingredients for rapid screening. If the initial identification is illegally added, it will be sent to a qualified testing institution for testing illegally added ingredients, and then transferred to the public security organ after being identified.
related links
to guard against health food "small trick"
s psychological card: step set "find money to go"
the first day to do free lecture, and give precious gifts, act as bait; second days to sell a low price item, called back home trial, may return the money; can return the money; On the three day, return money and refund money on time, cheat trust; sell another expensive item on the fourth day, still promise to refund; on the fifth day, it is gone.
>, "free" experience lure you to hook
use health products to sell fraud, usually use free blood pressure, free physical examination, "expert" and other ways to attract consumer experience, using excessive test results to frighten consumers, urge to take health care quickly.
(>) expert card: the free medical treatment of the heavyweight "famous doctor"
to carry out free consultation or volunteer consultation in the form of a famous doctor or expert, and to attract the old people to listen to the health knowledge of "authoritative experts" through the form of sending a leaflet and giving free medicine. These so-called "famous doctors" or "experts" or invented nothing, or deliberately exaggerate the health risks of the elderly, and take the opportunity to promote health care products or medical devices.
S & Tech brand: the banner of tiger skin
enumerates the miraculous case of curative effect, on the propaganda sheet is printed with the words "Chinese Medical Doctor Association", "China Health Association" authorization and so on, to cheat the old people with the banner of "high-tech, patent products, green environmental protection" and so on. In fact, these magical health products are often plain food or counterfeit goods.
> curative effect card: false propaganda "God medicine" in the world of
a certain effect of health products to infinitely magnify, fuzzy health products and drugs, the old people believe it not only have health care, but also the "cure all diseases" of the panacea.