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if you think Mengniu, BAXI, Nestle are the main brands of ice cream, then you are really OUT. This summer, a ruby brand "northeast big board" ice cream is loved by the people of Ji'nan and has become a "dark horse" in the cold drink industry. Reporter survey found that large supermarkets are difficult to see the "northeast board" figure, and some residential areas and roadside stalls have become its main selling place.
"northeast board" a hundred
listen to Harbin's friends repeatedly "northeast board" the name, Li Xue is curious about this unseen ice cream, but many supermarkets around Ji'nan have not found the figure of "northeast board". "Later, it was found on a snack street. The packaging is very simple, but it tastes delicious." Li Xue said that ice cream is full of ingredients and tastes good, and later it will recognize the "northeast board".
17 days, the reporter visited the United Ginza and other large supermarkets found that the cold drink sales areas are mostly Mengniu, Yili, Nestle, wall's and other common brands, all did not find the "northeast board", asked the reason, the staff said "not clear". Subsequently, reporters in some snack streets and residential areas found a hot "northeast board."
"northeastern plate" ice cream is refrigerated in small freezers provided by the manufacturers with a retail price of 3 yuan / branch, with a variety of tastes and "simple" packaging, in which the "big plate" of fresh milk is wrapped only in a layer of ordinary wax paper, the top and bottom of the ice cream are all exposed, while the other flavors are simple. Transparent plastic packaging.
"northeast big board" sales volume is good, many people recognize this brand of ice cream. Ms. Bai, who has opened a facade on the victory Street near the seven road stone bridge and sold ice cream counters at the door of the store, is very satisfied with the sales of the new northeast board this year. She told reporters that the "northeast plate" is a box of 40, with a cost price of 2 yuan per unit, and can sell two or three cases a day. "This kind of raw milk wrapped in wax paper sells best." "The taste of the time" trigger nostalgic mood
in the middle section of peace road, a district supermarket staff told reporters that "northeast board" is the new brand of Ji'nan cold drink market this year, the opening of the sale has been a lot of public pursuit, "perhaps because the taste is more pure." In addition, the staff said that the market sales of any one of the items has its periodicity. "Big board" is selling very well this year, and whether it can continue the hot sales next year is still not guaranteed.
"northeast big board" packaging is simple and not gaudy. It makes people feel nostalgic. After 80, Ren Bing said, perhaps affected by the surrounding students, from Dabao, bakelite and other national cosmetics, and then back to the back of the ball shoes, Navy sweaters and other nostalgic items, "northeastern plate" simple packaging and the real name of her friends with the nostalgia. "Eat a lot of crisp, sandwich and other fancy ice cream, 'big board', 'unrepaired' and" small taste "on the bag, so we really have a feeling of getting back to the age.
Mr. Guo, sales manager of Ji'nan area, said, "the Northeast board is just rising in the country this year, and the sales situation in the past few years is general. "This year is the first year in Ji'nan. From mid April to now, a total of 500 freezers have been put in, and more than 200 retail outlets are being sold." Mr. Guo said, "northeast board" does not enter large supermarkets, mainly in retail stalls, where sales of better stalls are sold more than 10 boxes per day. "According to this month, the daily sales volume of more than 700 stalls in Ji'nan is about 500 boxes."
four kinds of "northeast big board" ice cream on a stall. The girl's reporter Han Xiaofeng took
"half naked" ice cream or could cause digestive disease
"the daughter recently bought an ice-cream called 'northeastern plate' at noon, and it simply wrapped a layer of paper outside." Ms. Zhou said that children pick and choose ice cream before they buy ice cream, and fingers touch from time to time.
"daughter recently went to buy a ice cream called" northeast board "at noon every day, and wrapped it outside with a layer of paper. Ms. Zhou said the children were picking and picking in the freezer before buying ice cream, and the fingers occasionally touched the exposed ice cream. The quality and safety of the "half naked" ice cream made her worried.
Xu Changqing, director of the digestive department of Qianfo Hill hospital in Shandong Province, said that the simple packaged ice cream may infect Escherichia coli, Staphylococcus, Streptococcus and other bacteria in transit, and bring some hidden dangers to the quality of the ice cream. In addition, if the citizens in the selection of ice cream touch the bare ice cream, the bacteria on the hands may be infected with ice cream, if people eat bacteria like Escherichia coli and other ice cream, it is very easy to cause fever, nausea, vomiting, diarrhea and other digestive system diseases.
"this kind of packaged ice cream is best eaten carefully." Xu Changqing said that because of physical considerations, even the well packaged ice cream should depend on the production date, so as not to cause pollution due to too long storage time. In addition, he reminded the public that the number of people who were admitted to hospital for cold drinks was very few. Shun Net - City Women's newspaper