the most popular food in the streets of Ji'nan is the "big squid" that is bigger than its palm. In Furong street, which is famous for its food, there are no less than 10 similar shops. One shopkeeper says that they sell at least five hundred or six hundred pieces a day. The press survey found that although the price of "big squid" is not cheap, the threshold is low, and the investment is less than 10 yuan, and the use of Argentina deep sea squid in shop propaganda has become a "squid" in the mouth of the franchisee's investment advisor. Where we are from is not the point. We all have squid where customers want to go. The squid, known as the big palm, is now popular in the streets of Ji'nan.
Hot Furong Street opened nearly 10 stores
"long queue" and finally got the legendary squid. Last weekend, sun Di, a friend of Furong street, bought himself a picture of a squid in his circle of friends. It seems that overnight, Ji'nan food and beverage began to blow up a "big squid" upsurge, whether it is walking on the street or shopping mall, can always see a variety of signs of "big squid."
most of their storefronts are only about 5 square meters, and the large squid sold are very much the same. In addition to their names, the signs are similar, with squid as a selling point.
at 5 p. m. on July 14th, the reporter came to the hibiscus street corner of the "big squid" and saw a long queue at the door of a shop called "bombing squid" in the street, and many people came to line with their children. Outside the shop, a man was collecting money and calling, and there were 2 salesmen in the 5 square meter shop, who were busy blowing up squid and pots. In the store's publicity page, there are 12 kinds of flavors, lemon sprinkle, spicy powder and curry powder.
the man who stood outside the door said the squid was a deep-sea squid produced in Argentina. "No matter what flavor the big squid sells for only 18 yuan." He said. Speaking of sales volume, he said that selling five hundred or six hundred items a day is no problem, and weekend sales must be doubled. "Yes, the phone is on the sign." He said that squid is directly distributed at headquarters. In the shop, squid is wrapped in sweet potato powder, fried in oil pan and dried with oil, then sprinkled with seasoning.
reporter from the whole street entrance to the alley, it was found that the big squid on the hibiscus street was 15 - 18 yuan, nearly 4 times more expensive than the squid on the ordinary barbecue stall. The entire Furong street has opened nearly 10 "big squid", and every shop is very angry.
the squid we all have
in the interview, the reporter learned that in addition to some people being attracted by the smell of big squid, there are plenty of people to buy. "See many people on the street, and follow suit to buy a taste." Ms. Sun said that the squid tastes good, but the price of 18 yuan is quite expensive compared with the original street squid.
talking about big squid, many people will think of the big face chicken that once was popular in the streets of Ji'nan. Although the price of "big squid" is not cheap, shops are everywhere in Ji'nan. In the interview, the reporter learned that big squid and chicken chop had the same characteristics: low threshold of joining, less investment, and high profits.
enter the "big squid" search in the search engine. There are many big squid sites that appear on the front page. After entering the phone online, there will be an investment consultant to contact you with your phone. On the website called "Pan Pan bombing big squid", a Hongxing investment consultant said that the permanent use of the brand could be obtained by only 8000 yuan, and the equipment was provided by the company free of charge.
"according to the size, the cost of the semi finished squid varies from 2 yuan to 8 yuan. You can set the price according to the local consumption in Ji'nan and remove the excess cost. The pure squid profit is more than 10 yuan." He said, as to how profits should be determined according to sales volume.
as for the quality of squid, he says, the squid is where the squid is not the focus. As an investment adviser, their main task is to help the customers to make money. "As for where the squid is made, this is the only purchasing department that I can assure you that no matter where you want the squid, I can help you get it here." "
ball effect is difficult to run long
in addition to the network, in the streets of Ji'nan, a variety of" big squid "recruitment shop almost all families are" chain franchise "," the most authentic "banner, attract customers eyeballs. After a long time, the dregs of pancakes and big chicken rows in Ji'nan were once bloomed, but they disappeared in the streets for a short time. At present, many customers come to buy squid for the sake of "fresh taste". Once the quality is hard and the taste is not good, it will be difficult to consume two times. He believes that for the catering industry, the key to sustainable development depends on product quality.
stakeholders have analyzed that "squid" is popular, its product packaging is unique and novel, and it can draw people's attention. In addition, it is a small franchise chain mode, with less investment and relatively fast return, which is very easy to attract consumers and entrepreneurs. But expansion is likely to be a long time due to excessive competition.