Ji'nan children's food market survey: part of children's food is speculation.
children are the future, and they are also the most vulnerable groups. The whole society is duty bound to care and protect children. To this end, we launch the "child is a mirror of the society" 61 special report, hope that the whole society can care for the growth of children, together to create a good social environment for them.
the word "children" can be used freely on food, as long as children are placed on the side, ordinary foods are several times more expensive than two times. Ms. Zhang said that supermarkets and infant stores even launched "children's soy sauce".
although the ads call child soy sauce "low salt light mouth", a recent reporter found that the sodium content in many children's soy sauce is not lower than that of the ordinary soy sauce.
disorder 1 Crazy children's soy sauce is called low salt, sodium content is not low to open each parent and child forum, children's food topic "spread over the sky". The focus of the focus is: is there a big difference in food nutrition for children? Why is it expensive? In a supermarket in the source street, a reporter finds a vegetable flavored organic soy sauce, 180 milliliters are priced as high as 25 yuan, and a bottle of 500 milliliters of ordinary soy sauce sells for only 8 yuan. According to the proportion, the price of children's soy sauce is 6 times higher than that of ordinary soy sauce. The supermarket sales staff said that children's soy sauce is low salt soy sauce, so the price is more expensive.
is it really low salt? Reporters compare children's soy sauce with ordinary soy sauce. The sodium content in a children's soy sauce on the shelf is 6320mg/100g, which is not different from ordinary soy sauce. The two kinds of soy sauce bottles are water, skimmed soybean, wheat, edible salt, food additives and so on, and children's soy sauce is more than two kinds of food additives, namely three sucralose and Ansai honey. The two are sweeteners to cater for children's sweet taste.
organic food can not be vulgar, ordinary organic super soy sauce 11.6 yuan / bottle, plus the word "children", it will cost 23.3 yuan.
2 strange children's noodle with the same nutritional ingredients, the price soared several times in a large supermarket near the four road, the reporter on the noodle area shelf, see 3 rows of children noodles, spinach noodles, carrot noodles, soybean milk noodles, calcium rich noodles, egg yellow noodles... There are three or four brands and six or seven kinds of noodles. The price is 3 to 4 times the price of ordinary noodles. Among them, "top flavor" brand hardcover eggs baby face, the net content of 300 grams, the price is 6.8 yuan, and next to the brand ordinary noodles 1200 grams of the price is 7 yuan.
reporter compared the nutritional composition table behind the same brand of noodle packaging, and found that the nutritional components of children's noodles and ordinary noodles all contain energy, protein, fat, carbohydrate, sodium, and the 5 components are roughly the same. In children's noodles, the content of energy and protein is slightly higher than that of adult noodles. The sodium content of adult noodles is 400 mg per hundred grams, and the content of sodium noodles for children is 60 milligrams higher.
expert interpretation of children's soy sauce is a gimmick, children should eat more natural food American Pu Du university doctor, food safety expert, well-known netizen "cloud careless" direct words, "children's soy sauce, not only completely hype the marketing gimmicks." He said that, considering that soy is a seasoning, the daily consumption of food is usually a few grams to a dozen grams, and the contribution of protein and amino acids to nutrition is completely negligible. Therefore, no matter how the children's soy sauce is "carefully developed", the so-called "supplementary nutrition" is nonsense.
Nie Wenying, director of the child health care department of Ji'nan maternal and child health care hospital, believes that parents should be cautious when choosing "children only" foods and condiments. Excessive intake of sodium has a greater impact on physical development of children, especially children under 6 years of age. Parents should try to make the children eat natural food as much as possible.
related link children ads account for more than 10% of commercial advertising in the name of children and use children to advertise. At present, there are no definite restrictions in China. The Research Report on China's television advertising supervision by the Law Institute of the Chinese Academy of social sciences has issued a report on the supervision and investigation of TV advertising in China. By observing TV advertisements broadcast on 34 satellite channels throughout the country, children's advertising accounts for more than 10% of commercial advertisements. It is serious.
survey found that more than 90% of children's favorite TV programs are TV commercials first, and 26% of the food ads, 19% are high energy density, low nutrient density fast food and soft drink advertising. Experts call for: China should also take measures to restrict children's food advertising, especially at the peak hours of children watching TV from 17 to 20.
reporter's notes, to earn children's money, we should pay more attention to the money of conscience children. This is a common understanding of the times.
first, it embodies the "business heart". More and more businesses take children's marketing as a gimmick. What is startling is that many children's business opportunities are not scientific practice inspection and strict data support, but vague word games and boasting. See business, do not see the heart, this is the bottom line of the market is broken, the social deep moral decline.
Second, the refraction is regulation. When some enterprises sell the "concept of children", where is the supervision from the Department? Our regulatory standards are habitually unable to catch up with the development of the products. Either "the industry destroys, the reorganization does not have the door".
at the end of the question, the parents are tortured. The rapid development of children's marketing gimmick is inseparable from the "strong support" of parents. I would rather buy a bright colored food with too much flavor for my children, and I would not cook a simple natural food for my children.
when the unscrupulous and public anxieties of the market are pressed on innocent children, we should be fully aware that - if we do not treat it again, it is really no medicine to be saved, and if we don't change it, it's really no way to go back.