Ji'nan comes out of hundreds of convenience stores in a year, and SF comes to the community for food.
recently, the residents of Haier Lvcheng district have surprised to find a new convenience store in the door of their own home. The survey found that the development momentum of Ji'nan convenience store industry is quite violent this year, and many brands such as Hualian, douquan and Shun Feng have entered the convenience store industry, increasing hundreds of stores in a year.
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hundreds of convenience store communities snatch
in March this year, Ji'nan Hualian Group began to set foot in the convenience store market and started the "China Union fresh super" project, which was used as the group's key development format and the new growth point in the future.
by the beginning of November, Hualian has successfully opened 8 branches. In August 29th this year, Hualian fresh shop six Li Shan shop and Steel City Xinyuan store opened the first two stores. In September, the Baima Mountain store, the sunshine 100 one store in October, the South Mountain Road shop, the Yun Chi Road shop and the Haier Green City store and the Century City store opened in the early November. According to the group plan, the "Hualian fresh super" convenience store is expected to open more than 10 stores during the year.
according to the relevant person in charge of Ji'nan Hualian Group, this name has the meaning of "fresh supermarket", and it also embodies the position of "beyond the demand of customers" and "beyond the peer level". "Hua Lian fresh super" on the basis of full reference to the 7-11 other advanced counterparts, carefully study the shop in the category of categories, functional services, commodity combination, and other aspects of the optimal plan to meet the daily consumption and service needs of the residents in the surrounding community.
the relevant person in charge of Hualian Group said that although Hualian's involvement in convenience stores was relatively late, the group was confident. It is understood that at present, Hualian Supermarket has opened more than 20 stores in the provincial capital, Hualian brand recognition is relatively high, and it is also familiar with the retail industry, making convenience stores have natural advantages.
not only local retail businesses are eyeing the convenience store industry, but also two foreign brands entered the industry in 2014. In April 9th, more than 001 stores opened near the new living home in the new high-tech zone. In the following half a year, the convenience store quickly expanded to more than 30 stores, and there was a franchise store. Some of them were still operating in 24 hours, and the times were still continuing to join the business. The Changqing university city was inspected at the high level in the previous period. It must be in the near future. The convenience store will open in the University City. In May 18th, two hi shop in Ji'nan opened at the same time, providing residents with services such as express delivery, self purchase and online shopping experience. Since the opening of more than half a year, although the passenger store passenger flow is not as good as the preconceived fire, but it has also developed smoothly, and has been increasing the number of stores. According to the responsible person of the Ji'nan branch of Shun Feng, there are more than 30 stores in the provincial capital, which has completed the opening of Shun Feng in the Ji'nan District in 2014.
on the Internet, single convenience stores give delivery to home
now, with the rapid development of e-commerce, community convenience stores not only stay in the entity operation, but also have begun to fuse online and offline, such as the banner of the e-commerce, such as Shun Feng hey guest, double full convenience store.
hey guest from the beginning is not the convenience store in the ordinary sense, but the O2O mode. At present hey guest mall has also been online, in the Hakka shops can be more rich in the purchase of goods. As for the question of whether the shop is profitable, the staff at Shun Feng said that the Ji'nan area's hey Inn can guarantee a steady development, but the specific data of the business is not well understood. However, according to the industry, although the location of each shop is different, but the operation cost is at least 200 thousand yuan per year, the current income comes from Commission and express fee, which can not support the operation of the store.
similarly, the times is also the main convenience store O2O community, in the introduction of the times official website, claiming to be the first brand of China O2O chain convenience store. "We have our own online business city, that is, the city, the residents can carry out the online order, we will be in accordance with the information to the convenience stores in the vicinity of the distribution, within 20 minutes can be delivered to the door." Ms. Liu said that the times convenience store is to create a "20 minute life convenience circle".
of course, although these convenience stores are under the banner of O2O, ordinary convenience store services can also be provided, such as utilities and telephone charges. In the past, the pleasure convenience store has signed a collection agreement with the Shun Feng express. It can be used to collect the express for the nearby residents who are not convenient to sign the express.
the Ji'nan convenience store gap is at least a thousand
although the current convenience store industry in Ji'nan has developed rapidly, but relatively, the number of convenience stores is not able to meet the "convenience" needs of the public. According to the standard of convenience store industry developed area, there are more than 1000 convenience stores in Ji'nan.
the largest chain store brand in Ji'nan is the unified Ginza. There are more than 160 stores in Ji'nan City, followed by easy convenience stores located in the gas stations of Sinopec. According to the statistics, there are nearly 200, and the number of other brands of convenience stores are not many, such as the twenty or thirty families which have just entered the convenience store industry this year, all are twenty or thirty. Shops, some old brand convenience stores such as Meng Xin supermarket, fresh Baihui and so on are more than 10 stores. In addition, there are some convenience stores that look like chain stores. In fact, it's just a single store. A new Jia Er Hui shop mountain road store is newly opened at the west gate of the mountain. Its staff said this is just a single store, not a chain store.
add all the convenience stores of these brands together to a few hundred, and at least there are more than 1000 stores from the real convenience gap. Huang Guomin, chairman of
good chain convenience store, said that their management team has visited the convenience store many times in Taiwan. "Japan and Taiwan are the countries and regions with the largest number of convenience stores per capita." In 2012, every 2800 Japanese owned a convenience store, and every 2000 people in Taiwan had a convenience store. " Huang Guomin said that from the development rule of convenience stores, every 3000 people need a convenience store. If this standard is calculated, Ji'nan now has a population of about 6000000, at least 2000 convenience stores, which can really bring convenience to the majority of the people.
the number of convenience stores in 24 hours is still too small
in the few convenience stores, the 24 hour business is even less. Since June 1, 2007, some stores in Ginza have been opened for 24 hours. Although baibaihui plans to set up 12 to 24 hours of storefront, it is only open during the day. In other brand convenience stores, Jia he le and Bei Quan convenience store are open 24 hours.
Huang Guomin believes that there are only a hundred convenience stores in Ji'nan for 24 hours, far from being able to meet the needs of Ji'nan citizens. "Although the demand at night is low, the number of 24 hour stores is still too small in some densely populated areas."
it is understood that the 24 hours business cost of convenience stores is at least 1/3 higher than that of ordinary convenience stores. "Although the cost of rent is fixed, at least one shop assistant will have at least one night shift, plus water and electricity, and the cost is not low." However, Huang Guomin disclosed that the 24 hour chain store is now making money at night.
"in fact, whether we can make money mainly depends on the location of storefront. When we open a shop, we have a complete set of processes for location selection, depending on the flow of people nearby, whether it is close to the community and so on. Huang Guomin said.
Ms. Liu, a staff member of the 001 shop, located near the new life home, said that the convenience store can also keep its business at night.
why is the convenience store opening a store this year
the retail industry has been badly hit by the severe economic environment in 2014 and the serious impact of the real economy on the electric business, but the convenience stores are alone in the retail industry. According to the statistics of the typical retail business department of the Ministry of Commerce, in the first half of 2014, the sales of convenience stores in small business grew by 13% year on year, the sales area increased by 6.8%, while the sales of large supermarkets were 7.2% and the operating area increased by 6.5% year on year. In fact, the growth rate of convenience stores is faster than that of department stores, supermarkets, specialty stores and professional stores. In view of this, convenience stores everywhere in the provincial capital this year is not an accident.
people in charge of Ji'nan Hualian Group said that in the past, people paid more attention to the price, but the pace of life was quicker. Most people, especially young people, were no longer willing to count them. The key to the choice of many people was near and more convenient. "In the era of e-commerce, people's consumption concept and consumption habits are changing quietly." "."
and Huang Guomin eyed the provincial convenience store market. Since May 18, 2013, the first Jia Le 24 hour convenience store opened in Ji'nan, up to now, there are more than 20 outlets and franchisees in Ji'nan. Huang Guomin said they plan to open 300-500 stores in Ji'nan in 5 years and 1000 stores in 10 years.
rent artificial restriction convenience store development
although convenience store form is favored by the industry, why is the convenience store in Ji'nan so small that it can not meet the needs of the provincial people? According to Huang Guomin, it is mainly based on two reasons, one is the location problem and the second is the artificial problem.
"we planned to open more stores than we do now, but the location is too difficult." Huang Guomin said, "there is such a phenomenon in Ji'nan, that is, there are too few shops on the street shop, and there are many people in the community but the store front is not much, especially in many old communities, and almost all the stores in the community are not planning the door, so that the stores in the community are mostly window stores." The low number of doormen led to high rent, and Huang Guomin thought that the rent of Ji'nan gate house was relatively high. As a result, the choice of convenience store location is low.
another restriction on the development of the convenience store is the problem of artificial cost, "the open shop is more, the need is more people, even if it is a small storefront of more than ten square meters, it also needs at least two people, but such a small shop, the daily water can pay 2 people's salary is the problem." If 24 hours shop, three shifts still need 1 employees, spending more. Huang Guomin said that in addition to implementing the three shifts working system, in order to motivate employees to work night shifts, the company also provided night shift workers with a night shift subsidy.