Ji'nan "breakfast regular army" speed up the road
http://www.jinan.gov.cn/art/2012/2/27/art_585_332254.html
with the promotion of the "breakfast at ease", many regular breakfast shops have been expected by the common people, including the familiar local fast food restaurants, such as kentalley, super Yixing, and Kentucky, McDonald's and other foreign fast food. There are also convenience stores like Ginza. In addition, since last year, a new fast food car has begun to "go on the road" in Ji'nan.
model 1
soil and foreign fast food restaurants all want to eat "breakfast cake"
Li Shuxiang, deputy general manager of jinderli group company said, dadley is a professional fast food point, breakfast varieties are relatively complete, especially pasta, more to meet the taste of the Jinan people. At present, there are 155 outlets, 1 large distribution companies and 4 central kitchens. The large distribution center is responsible for the distribution of seasonal products and large supermarkets. 4 central kitchens are purchased for the raw materials of the corresponding straight stores in the city, including meat, oil noodles, and edible oil.
Li Shuxiang said, compared to "road breakfast", the chain fast food enterprises supply breakfast, in addition to make the people feel convenient, more important is to let everyone eat safety, rest assured. In the case of King dresley, the materials used are unified bidding by the group company, and several large suppliers are identified, so as to ensure the reliable quality of raw materials. Such as the purchase of all the people's Day flour, Wei Kang, Yu Run, Dell's pork, Dexin Zhai seasoning and so on.
in addition to local fast food companies, such as Kentucky, McDonald's and other foreign fast food giants have also begun to pay more attention to the promotion of breakfast, specially for the office workers to provide some set meals. In the interview, some people said that the foreign fast food is more hygienic, but it is not very convenient at present. If it is not on the way, few people are specialized for a few stops for a breakfast, and the price is high.
mode 2
20 new "breakfast cars" have been on the street
in addition to the chain of fast food chains such as king dadley, super Yixing and so on, a new type of breakfast car has also begun to "go on the road". It is understood that the staff launched the "breakfast car" to sell breakfast at the prescribed place, after the specified time, "accept the car".
"as early as last June, we put in 10 fast food cars in advance, and now the official operation has increased to 20." Ma Anfeng, the general manager of Ji'nan van Zi's catering service Co., Ltd., said the staff began to cook porridge and food from the early hours of the morning and delivered to each fast food car by 5:30. Each fast food car is equipped with two staff members, one is responsible for driving and selling, and the other is responsible for on-site production.
26 days of spring city square on the south side of the fast food car equipped with Taiwan flavored crisp cakes, egg cakes, as well as soya bean milk, millet porridge, oatmeal porridge, and other 10 varieties. Compared with the hand driven breakfast cart before the city of Ji'nan, this new type of fast food car has a more beautiful body. It has the advantages of improving the image of the city, and having a strong mobility, no need for a special vehicle to carry out food distribution, and the complete equipment of the car disinfection pool and so on.
the residents around the location of the fast food car show that it is really convenient and they feel more comfortable to eat. But more people say that they have seen and never seen such a fast food car, hoping to buy breakfast at home.
mode 3
convenience store plans to launch a "breakfast card"
some convenience stores in Ji'nan, small supermarkets, and also have a place in the breakfast market. "Starting in March, we will launch a" healthy breakfast card "in more than 120 stores in Ji'nan. According to Zhang Wenxiu, the director of the unified Ginza fresh department, since the opening of the unified Ginza in 2005, the breakfast variety has been added. From the original tea eggs and corn, it has increased to the present bread, string bar, steamed bag, soya bean milk, oil strip, and sausage, and so on.
according to the introduction, according to the location of the unified Ginza, the radiation crowd in each supermarket is basically over 1000 families, and the surrounding citizens can buy breakfast at the supermarket.
according to Zhang Wenxiu, according to Zhang Wenxiu, all breakfasts in the unified Ginza have unified procurement, unified distribution, and a strict "elimination system" for goods, such as all bread starting from the shelf and selling up to 24 hours at most, and will be put down once it exceeds the deadline. At the same time, since last year, new shops will set up leisure areas, and consumers can finish eating in the shops. "Now the public is increasingly demanding breakfast. The health breakfast card we plan to launch is actually a discount card. In view of the different groups of children, young and old people, we put out 9 kinds of nutrition packages. In addition to the above breakfast varieties, we also added milk and fruit, and the price range from 5 yuan to 8 yuan. Zhang Wenxiu said.