Experts uncover the "big treasure of the spring festival food and beverage" in Ji'nan
food and beverage sales up to 800 million
expert disclosure of Ji'nan "Spring Festival restaurant big treasure"
newspaper reporter Ma Yonggang
Ji'nan City Business Department of Shandong province market monitoring data show that the city's catering industry in the Spring Festival this year to achieve sales of 800 million Yuan, an increase of nearly 20% over the same period, the majority of large and medium-sized hotels booking rate of 100%. Ji'nan Spring Festival catering market has been hot all the year round, from 450 million in 2007, 550 million in 2008 and 700 million in 2009 to 800 million this year. What is the reason why Ji'nan's Spring Festival meal is so popular? Recently, a reporter interviewed some of the food and beverage experts in Ji'nan. They thought that they benefited from the following points.
one is the thoughtful service and the perfect quality of meals. Before the Spring Festival, the catering enterprises in Ji'nan, especially the large shops, did their best to prepare for the Spring Festival market while doing normal business. Mainly in the introduction of new dishes, technical service training for employees and create a new atmosphere in the new year to pour energy. In particular, this winter, the east coast encountered rare sea ice phenomenon, resulting in a large number of seafood market situation, many catering enterprises take precautions, advance transportation reserve, ensure the quality of food and the relative stability of the price.
the Ji'nan shark's fin palace, which has a great reputation as the first big shop in Jiangbei, adopts a three-dimensional procurement method of sea, land and air, and has a large number of fresh, green, seasoned and seasoned vegetables and seasonings from all over the world. The Peach Garden, old village, good place and other well-known hotels in Ji'nan, in October last year, focused on capital and strength renovation and renovation of the store, with a new look to greet the Spring Festival. There are also a number of restaurants, including three cups of gold, the city of Chinese famous snacks and the city, and the ordinary consumers at night and evening food and beverage units, on the Spring Festival catering pattern innovation widely solicit consumer opinion. Strive to design and cook a tasty and unconventional New Year's Eve dinner.
two is the Spring Festival dinner in Ji'nan this year, the form of reservation is more abundant than in previous years. According to the introduction, in addition to the reservation time a bit earlier than last year, in order to alleviate the tense situation of "one table," a number of hotels are still on the basis of traditional annual dinner, adding a new form of "ahead of dinner", "postpone eating" and other new forms, effectively improving the efficiency of the annual dinner. According to a rough survey, this alone increased Ji'nan's year-end income by more than 5% over the same period last year.
in addition, the normal response to the change in the supply and demand relationship of the catering market and the strong influence of the spring festival food consumption demand momentum, most hotels in Ji'nan have properly adjusted the banquet prices, and the price of the annual night meal is also about 10% higher than that of last year. As this is not the result of the price rise of the agricultural and sideline products, there will not be the consequence of the high price of the high price, which can not affect the food and beverage consumption of the Spring Festival, but also the unexpected effect.
three is the continuous promotion of the grade of Shandong cuisine and the more and more prominent position in the spring festival food and beverage, which makes Ji'nan consumers re aware of the long lost taste and strengthen the desire of consumption. In the past few years, the Ji'nan Spring Festival catering market was filled with the taste of Sichuan and Cantonese dishes, as well as the fashion of Shabu mutton, barbecue, spicy hot, and so on.
in recent years, through the industry experts and operators to fully learn and integrate the length of other cuisines, it is known as the "sticky, salty, black Hirt, oil Hirt", to return to the mainstream status of food and beverage with a new look, and the hot pursuit of consumers, this is also the Ji'nan catering market this year. One of the reasons for the burning of business. The data show that more than a dozen Ji'nan hotels, including Jufeng, the Peach Garden, and shark's fin palace, have increased the dining income of the Spring Festival this year than last year.
four is the Spring Festival related catering activities continued until the end of the holiday is still not diminished, even after the annual night dinner, many hotels have welcomed a new round of dinner peak. According to the introduction, apart from the traditional "Ladies' banquet" in the second year of the new year, various hotels in Ji'nan are full of hotels every day.
experts said that, in addition to the above factors, the National Restaurant rating work conference held in Ji'nan last year also raised the city's hotel level rapidly. The total number of restaurants at the national level, the national level and the two level in the country reached twenty, and the pulling of the Spring Festival catering market should not be underestimated. Therefore, on this basis, we should continue to work hard to improve the management level of the catering industry in the whole city, enhance the quality and standards of catering enterprises and bring more optimistic prospects to the Spring Festival catering market by promoting the grade evaluation of the national restaurant.
published in China food daily March 5, 2010 World Food edition.