Promotion subsidy policy ended May 31st energy saving appliances holiday welcome sales climax
source: popular daily reporter Zhao Xiaoju
Ji'nan news "May 1" in the beginning of the "May Day" holiday, Quancheng road household appliances business circle as usual began the promotion war, and for the recent purchase of household appliances to consumers, this is the best time to come out, not only Because of the "promotion" and "straight down" signs posted everywhere in the home appliance store, the "energy saving subsidy" policy that began in June 1st last year has entered the 1 - month countdown.
the policy will be closed for 1 years on the introduction of the "energy saving subsidy" policy of last year. The policy will be closed in May 31st this year, and there is no news that this policy will continue to be implemented as of now. The reporters asked the sales staff of the TV, air conditioning, refrigerator and other areas of a few stores that the sales of energy saving appliances began to rise from the Qing Ming holiday, and entered the "tail end" period of the policy impact.
in recent years, household appliances to the countryside and household appliances have been replaced by old ones. According to statistics, China's "home appliances to the countryside" products have been sold 26 million 630 thousand pieces, directly driving social consumption of 64 billion 400 million yuan; after the implementation of the "old new" policy implementation of the whole province, the total sales of "to replace the old new" household appliances 11 million 886 thousand, directly pulling the social consumption of 44 billion 866 million yuan. Compared with the last two policies, the "energy saving subsidy" policy aims at the high and middle prices of household appliances with higher prices, so the market reflection is slightly cold at the beginning of the policy implementation.
but at present, the proportion of energy-saving household appliances in the store has become more and more high. "About 90% of our brand color TV can enjoy energy subsidies." A brand of color TV sales staff of Sanlian commercial agency said. And the refrigerator, air conditioner regional sales staff said that the proportion of energy saving products this year has been higher than in previous years, and the number of consumers to buy energy saving products is also on the rise.