At the end of the year, businessmen sent welfare cards to the people's livelihood card for Golden milk.
source: China economic network
at the beginning of the year of the year, the marketing wars of various big businesses have struck, and consumers have also ushered in the best period of "capture" value and benefits. Yili and Minsheng Bank, who had two successful co - operations, recently joined forces and combined their respective advantages, and launched a large-scale marketing campaign to "brush people's livelihood credit cards and send Yili Golden pure milk" in more than 70 cities throughout the country.
activity lasted three months longer
this event was started in December 1, 2012 for a period of 3 months, on the three golden periods of Christmas, new year's day and Spring Festival. According to Minsheng Bank's relevant staff, "in the past, people's livelihood and Erie cooperation, the exchange rate of prizes in the same activities are the highest. This is not only due to the fact that milk brings the best value and value to consumers, but also from consumers' reliance on Erie's quality. This year's activities will be held in the joyful atmosphere at the beginning of the year, which will greatly enhance the enthusiasm of consumers and promote the influence of both brands.
600 outlets nationwide are set up more convenient
. In addition, this event expanded again on the basis of 54 cities over the last year. It will be radiated to more than 70 cities, 300 merchants and 600 people's livelihood sites. All the people's livelihood card users are counting the 3 points in the month of integration, with 299 yuan per pen. Collect nearly a box of Golden pure milk at any point, only need to show the livelihood card when exchanging, do not need to retain the consumption list again, and support the exchange in other places. It can be said that the "credit card family" will be more convenient to enjoy the "health benefits" provided by Erie during the activity time.
activity is hot to develop participants more
now, "brushing the people's credit card, sending Yili Golden pure milk" has been launched. According to a business super staff, because the exchange is simpler and the gift Golden pure milk is more popular, the momentum of this year's activity has obviously surpassed the past. We found that many consumers are in the supermarket shopping, after brushing the card consumption, directly in the scene to collect milk, catch the peak period, and even appear queuing phenomenon. With the coming of Christmas and new year, the peak of shopping in the supermarket is coming. The increase in the number of credit card consumption will definitely trigger the first round of activities.