Ji'nan times
want to buy electrical appliances, new clothes? Come shopping festival! 12 afternoon, 20 days of 2012 Spring City Shopping Festival in constant The long square opens the curtain. This festival has 11 stores and 75 stores to take part in the profit, and break the city limits for the first time. Through the media linkage radiation 16 Urban Circle readers, it is built into a consumer Carnival at the end of the year with wide coverage, great concessional intensity and many bright spots. The shopping festival will last until December 31st.
the opening ceremony of the shopping festival has not begun. The clown performance of the professional acrobatic group has attracted hundreds of consumers to watch. The subsequent spot raffle gave consumers a big shout. Not only that, fashion models brought European fashion to make a show. Several beautiful fashion models show different styles of fashion clothes and interpret the trend of international fashion in the spring of 2013. I didn't expect to see such a distinctive costume at the shopping festival, like a fashion party. A woman at the scene told the reporter excitedly.
it is reported that the shopping festival is sponsored by the Ji'nan Municipal Bureau of Commerce and the Ji'nan daily newspaper group. It adopts the operation mode of government platform, enterprise singing play, media promotion and the benefit of the people. The shopping festival has attracted the participation of the powerful businessmen, such as Heng Long square, harmony square, triad business, Hualian Group, Baisheng, Yichang otre shopping plaza, Suning Electric Appliance, Gome electric appliance, three stores of expensive and shopping, Ji'nan people's shopping mall in Zhenhua building, Ginza commercial city and so on. As the end of the year's end of the annual consumption carnival, this Spring City Shopping Festival is the biggest highlight of the first break Ji'nan local limitations, through the 16 metropolitan area media linkage, to create Ji'nan as the center, radiation Zibo, Laiwu, Tai'an, Liaocheng, Dezhou, Binzhou and other surrounding large cities and other big cities shopping feast. 2012 Quancheng Shopping Festival is one of the first Ji'nan readers' cultural festival activities of the Ji'nan daily newspaper group. It is also the highlight of this year's readers' Cultural Festival. The first Ji'nan reader Culture Festival in return for readers' service to readers has been held since October 28th, and has held the activities of historical relics / signs / signs / slogans, poems and couplets collection, love book donation, 2012 Chongyang mountain Festival, ideal home selection in my mind, and autumn health nourishing and nourishing culture Festival. At present, small readers' lecture hall, readers' good voice and other activities are still in hot progress. The reader's Cultural Festival is dedicated to creating a grand fusion of culture and industry, offering readers a rich content of Huimin activities and cultural feast.
sidelights
every day there are surprises, raffle High,
! I didn't realize that I was so lucky today that I won two awards at once. On the afternoon of 12, with the suspense landing of the shopping festival, Qu Hongxiao, a 50 year old retired worker, was happy to shut up.
Qu Hongxiao usually has the habit of preserving shopping invoices. She saw in the newspaper the news of the 2012 Spring City Shopping Festival holding a shopping invoice for the lottery every day. She found 5 invoices temporarily. The amount of consumption is not large, the minimum amount is only more than 10 yuan, and the largest one cost more than 50 yuan. Holding the idea of trying luck, Qu hung came to Hang Lung Plaza to participate in the raffle. He did not expect to win the first prize and the three prize at the same time. She told reporters that the first prize is worth 2000 yuan of the sea cucumber gift box, she is ready to take home to honor the elderly, is also a special New Year gift. As for the $three worth of $three pure vapour stove, she has not yet given it to anyone.
the reporter learned that during the shopping festival, the merchants launched their own preferential transfer activities to make the consumer enjoy more benefits while they were happy shopping. In addition, the organizers also designed the lottery, the daily prizes are worth 2000 yuan of the Royal sea cucumber voucher, 1680 yuan Kunlun snow chrysanthemum, the gold Xiangshan ski resort tickets, "Ji'nan times" subscription card, the weekly extraction of gold bars, 40 inch liquid crystal color TV.Amp; hellip.amp; hellip more valuable 100 thousand yuan of mystery award. It is reported that the total prize value of this shopping festival will exceed 600 thousand yuan, which is a pioneering work of Ji'nan's commercial promotion activities.
How can consumers participate in the lottery? According to the introduction, during the December 12th -31 day shopping festival, consumers are involved in the purchase of any amount of goods in the shopping festival stores, and can participate in the lottery. The specific way is, after shopping, send SMS 101 shopping location, invoice number, name to 10627788999, information fee 1 yuan / article (no communication fee), or join the QQ Spring City shopping group (group 1:229063331 group 2:229476946 group 3:46019489), report the above information to the group administrators to participate in the lottery. Winning information can focus on daily Ji'nan daily, Ji'nan times, city women's newspaper and Shun net. (reporter Dong Li Shao Meng)
observe
Shopping Festival: Quancheng business new business card
heard that LV is coming to Ji'nan too. A few days ago, when I heard the news from my friend, Miss Bai, who had a special liking for luxury goods, was excited for a while. In fact, in recent two years, there are more and more high-end brands in Ji'nan. Behind this is the changing business in Ji'nan.
take Quancheng road as an example. With the killing of Hang Lung Plaza and Parkson, the traditional golden street in Ji'nan has been built up by businesses. According to the briefing, excluding the Hang Lung Plaza, the output value of Jin Street last year is close to 6 billion yuan, with an average output value of about 16000000 yuan per day.
Quancheng road is only a microcosm of the commercial layout of Ji'nan. In recent years, the development of many business circles, including Hualian Commercial Street, Honglou square, four way and other business circles, and the formation of the Western business circle with the opening of the harmony square, the radiation driving effect of Ji'nan multi business circles is gradually emerging, and the people shopping more and more convenient.
in fact, it is not hard to see that the high-end luxury brands are concentrated, and this is the inevitable result of the growth of market demand. Zhang Wei, director of the center for economic research at University of Jinan, said that this shows that the consumption level of the Jinan people is slowly increasing. In the past, there was always some soil in Ji'nan. The entrance of the middle and high end shopping malls would close the distance between Ji'nan and the first cities.
a person in charge of shopping mall also believes that the consumption power of Jinan people is not weak. The key lies in how to fully tap the potential demand. In the past, everyone was used to fighting on their own, in the holidays, golden week to engage in some promotional activities, or to launch a shopping mall shopping malls. With the increasing rationality of consumers and the rapid growth of online shopping, it is hard for physical stores to keep young people's hearts solely by price war.
but, the personage said, compared with the retail trade of Ji'nan in the past few years, like the distribution of dissate sand, the Spring City Shopping Festival, sponsored by the Ji'nan Municipal Bureau of Commerce and the Ji'nan daily newspaper group, has begun to enter the track of good operation since last year.
this year's Shopping Festival, as an important part of the first Ji'nan reader's Cultural Festival, has incorporated more cultural connotations, which is a good exploration. The responsible person of the Municipal Bureau of Commerce said that, from the angle of influence, the integration of the Spring City Shopping Festival and the reader's Cultural Festival has attracted more and more merchants and consumers' eyeballs. As the operational experience matures, the next step is to consider how the brand will continue to be improved and upgraded to bring more and better resources into it, making the shopping festival a business card in Ji'nan.