3 to 60 percent off has become a mainstream journalist for shopping malls, Donna / >
after the continuous rain days, the increasingly cool weather also makes it possible. The citizens have the feeling of autumn. Along with the low temperatures, businesses are racking their brains to figure out a variety of tricks to clean up this year's summer stock, and summer sales promotion is also showing the last craziness. Compared with the previous year, the sale discount of summer wear in all big shopping malls in the province is lower than that in previous years. The low discount of 3 and 60 percent off is the mainstream. In the face of the double pressure of low discount in the weather and market, street clothing stores are more "clearing", while some shopping websites in China play the "night market" to attract buyers' eyeballs. Reporter Donna]
shopping mall
66% off
sales promotion into mainstream
, no matter which shopping mall in the provincial capital, they can be attracted by the summer clothes promotion signs. In fact, as early as the beginning of July this year, the summer sales promotion campaign of provincial capital has been completely rolled out. Now, over a month has passed, and the sale of summer wear is coming to an end as the new autumn clothes are listed on a large scale. However, in order to catch the tail of summer to clean up inventory, the summer sales promotion war became more crazy.
yesterday, the reporter found that, compared with the sales discount of summer clothing last month, the sales discount of provincial mall clothing has been reduced and reduced. In many large and medium-sized shopping malls in the provincial capital, the reporter found that 70 percent off to 60 percent off super low discount has become the mainstream of summer shopping promotion in shopping malls.
"used to be 50 percent off. In recent days, the discount has been lowered again. The discount of summer wear has been reduced to about 70 percent off. " Yesterday, a shop near a mall in a mall, a brand of women's clothes cabinet Wang workers to reporters, such as this ultra low discount, is the brand has not been. In fact, this year's summer discounts are much lower than in previous years. In the interview, the workers in the provincial capital of a number of brand clothing counters confirmed this statement to reporters. "The lowest level in previous years is around 70 percent off, and this year the minimum can reach 90 percent off, which has never been discounted in previous years." A staff member of a women's clothing brand in a shopping mall near Quancheng Square, capital city, said.
"you can see that the discount for summer wear in this shopping mall is generally around 3 or 60 percent off, and some can even hit 90 percent off or so, and there are few brands that are higher than 50 percent off." In the interview, a person in charge of the Department of women's clothing of the mall introduced to the reporter, according to the experience of the past years, as soon as the September, most of the brand clothing will not be sold out of the summer clothes, autumn clothes become a real protagonist. The sale time for the summer wear is only half a month now. Most brands can only seize the last time to achieve the purpose of returning the funds.
clothing store
sale
business or not like
reporter found in the interview, facing the supermarket's super low discount of summer clothing, the provincial city clothing stores also hit "full clearing", "loss sale" and even "store transfer bottom price dump" and other sales promotion signs, to attract the city The eye of the people. But in the interview, many clothing shopkeepers said that although promotional signs had been playing, it was still unable to change the impact of the off-season sales to the store from June to August.
a number of clothing stores in the city's mountain teachers' East Road and the Boulevard street, the reporter found that more than half of the clothing stores were in the same place for the sale of summer clothes or sales. "The clearance sign was launched last month, but nothing has been achieved." In the interview, a store owner told reporters that the weather was too hot in the previous period, and these days have been raining continuously. "Now most of the income in the store is supported by old customers."
"seeing that August is coming to an end, careful calculation is the only way to earn enough rent." Recently, the owner of Wei, who runs a small clothing store near the provincial capital east road, complained to reporters that in July this year, the net income in his own store was only two thousand dollars. It's also a common thing to keep open for several days. "From June to August, clothing sales have been off season, and no matter what they are using, they are not very smart." In the interview, Ms. Hai, who has been operating clothing business for many years in the provincial capital, said that, especially the present weather, and the super low promotion discount of the shopping mall, they all have a great impact on the sales of small clothing stores. Faced with these, some shopkeepers began to push autumn clothes, and summer clothes were mostly concentrated on a shelf for cleaning. In terms of autumn clothing, compared with shopping malls, there are both styles and price double advantages in the small shops, and now it is expected that the weather will cool down.
shopping website
Dash "night market" brand
the summer clothing sales promotion activities facing the physical shop sky cover, the domestic shopping websites seem to be not willing to be weak, in addition to the summer clothes and low discount promotions, the "night market" common in the streets is quoting to the net. Stand up. Yesterday, reporters visited several large and medium-sized shopping websites in China, and found that many websites specifically opened up a special night market. These "night market" special products are invariably related to summer wear.
reporter learned that a website in China is convenient to push the "night market" at 8 points every night. It involves many categories, including men's wear, women's wear, underwear and sports shoes, shoes, shoes, etc., not only can enjoy a half discount on the discount. In another large shopping website, merchants play the signs of the night market, and they are divided into three zones, namely, the explosive zone, the trend shop area and the limited time crazy area. In the promotional content of the event, the businessman still did not forget to add a phrase, "is it cool to stroll around the night market today?" Tell us what your favorite products are and what you want most later. "
in order to promote sales in the store, many shopkeepers also launched promotional activities such as "time limit stop" and "special sale". The activities involve most of the goods for summer clothes, ornaments and household goods. "Night market is the new concept of shopping website. These two words have been very cost-effective, and now shopping websites are more affordable." During the interview, Miss Lin, who manages the clothing business for many years in the provincial capital, told reporters. At the same time, the evaluation of the Internet users on the major websites found that the rich variety of the "night market" products are also mixed, but for the website to push the "night market", the majority of buyers expressed approval, and asked to increase the variety and quantity of goods.