the thousand foot gold market "bright dark promotion" reporter Donna taken
business newspaper Ji'nan news (reporter Donna) affected by the international gold price fluctuation, the province yellow The gold ornament Market is also a "rising sound". In the face of continuous rising sound, fear of affecting the sales of gold ornaments and gold bars, many businesses can not sit, have launched "per gram of preferential X Yuan" or "industrial fee per gram discount" to attract customers. Reporters learned that this is also the first time in recent years to discount the "high profile" gold for the first time since the price.
the reporter visited a number of jewellery stores in the provincial capital for a month. The price of the thousand feet has already realized the three level jump, from the previous 390 yuan / gram to nearly 420 yuan / gram, which also indicates that the price of the thousand feet has entered the "4 era". "I remember that at the end of last year, it was still around 360 yuan, and now it has risen to 419 yuan in early May, and it has increased by more than 15% in less than half a year." During the interview, a surnamed Liu leader of a jewelry brand in the vicinity of Quancheng Square, capital city, said that it also reached the biggest increase in the history of gold.
the price of gold is climbing up here. The jewelry merchants in the provincial capital over there cannot sit still. Reporters in the visit found that the provincial capital shopping malls and street gold jewelry stores almost invariably launched the preferential purchase of gold. "Now it's 8 yuan per gram of gold to buy gold." In the interview, the head of a brand jewel counter in a mall near the city of Huayuan Road, the provincial capital, said that the price of gold has risen fiercely. On the one hand, the introduction of preferential activities is to give customers a good psychological expectation, on the other hand, the May Day holiday and the coming Mother's day.
reporters learned that in addition to the direct reduction of price concessions, many brand jewelry also launched promotional discounts for processing fees. "Since the end of April, our brand gold jewelry has launched a 40 percent off discount for processing fees." During the interview, a staff member of a jewelry store near Quancheng Road, provincial capital, said that the discount rate was almost the same as the discount rate per gram.
a brand of brand jewels in the mall near the city square of the provincial capital, a person in charge of Qin, said that the recent gold concession is really rare in history. To some extent, he said, perhaps due to the promotion of preferential activities, the enthusiasm of the citizens to buy has not cooled because of the rise of thousands of gold.
"just during the May Day holiday, thousands of gold jewelry sales increased by 10%-20% over the same period last year. The traditional concept of "buying up or not buying" has also played a certain role in gold consumption. He said, especially now the wedding peak season, the store also launched a lot of wedding series of thousands of gold ornaments, some of the larger number of necklaces, hand chain sales are better. In contrast, the sale of gold bars, which was very hot, was gradually stopped. "In the near period, the sales of the whole gold bar began to shrink, and the sales of gold bars in the store had fallen by more than 20% over the same period last year."