Re: retired female workers, 60 years old, start their own business and sell cans for 7 billion 600 million.
but the thigh of red bull can't be lifted on a mere face.
Two: "peep" the customer's inner world
all the time, Guan Yuxiang has a profound understanding:
entrepreneurs want to succeed, they must understand customer needs!
when Red Bull has just entered the Chinese market, there is a special technical requirement for the product - powder coating, and all the domestic cans welds are filled with liquid coating technology.
"at that time, we had only heard of this technology and never seen it."
extinction is the switch.
after she learned that red bull had such a special demand for packaging, it was the first time to arrange her son to look for this technology everywhere.
after being rejected, a Singaporean company finally agreed to cooperate with her, and two mother and son succeeded in introducing powder coating technology into China.
until 5 years later, other enterprises in China began to master and apply this technology. Up to now, Origen has 16 patents in hand, walking in the forefront of the international metal packaging industry.
retired female workers, 60 years old, then start their own business, and sell cans for 7 billion 600 million. Why?
not only that, when Red Bull is worried about how to add products to the network, Guan Yuxiang is committed to the development of intelligent packaging business, using a bottle and one yard to help the Red Bull achieve product anti-counterfeiting, traceability, channel management, interactive marketing and other functions.
so every red bull can become a communication platform, thus creating a huge Internet portal.
retired female workers, 60 years old, then start their own business, and sell cans for 7 billion 600 million. Why?
from entrepreneurship to today, Guan Yu will not forget the voice of customers.
retired female workers, 60 years old, then start their own business, and sell cans for 7 billion 600 million. Why?
conclusion
how many times can life be fought?
knives can not help thinking of Zhu Shijian, 90 years old, after the disaster of prison, it has been a comeback in a wild field for 10 years, and finally created the legend of "Chu orange". In the era of
, people who dare to think and dare to do things are always more popular.
just like Wang Jianlin said, "
What Tsinghua Peking University is not as bold as it is!