Re: retired female workers, 60 years old, start their own business and sell cans for 7 billion 600 million.
, however, after more than ten years of development, Origen relies on the production of metal packaging to become a market value of nearly 20 billion yuan listed company! In the year of
2016, Austrian Ruijin's revenue was as high as 7 billion 600 million, and its net profit was 1 billion 154 million.
How did a retired woman worker and a small production line develop so fast in just over ten years?
because she had red bull's thigh when she had nothing.
according to the data, the sales revenue of Red Bull accounts for more than 50% of Ruijin's operating income all the year round.
Company business began to rise and became famous in the metal packaging industry.
with the strong and powerful backing of Red Bull, Origen began to actively expand other big customers, in 2002, the development of do Bao as the core customer, sales account for the current business income ratio, has been more than 10%.
and continuously strengthen the cooperation with Wangwang, Tsingtao Brewery, Arctic Ocean, Yili, flying crane and other customers;
and establish strategic alliance with Shanghai Baosteel and Xinjiang Zhongji industry;
also signed the product tank cooperation agreement with Coca-Cola, creating a solid space for the development of the enterprise.
Austria Ruijin not only expanded more core customers, but also started to dabble in sports, such as:
2015, Origen spent a lot of money on youth football training; in
2016, Origen completed a 59.95% stake acquisition for the French football club in France at 7 million euro.
2017, the Ruijin Title sponsored the 2017NHL China competition;
as a typical manufacturing enterprise, Origen is constantly breaking the old rules of traditional manufacturing and seeking a greater breakthrough.
but what kind of ability does Guan Yu have? Can she attract the big customer of Red Bull to cooperate with her when she has nothing?
retired female workers, 60 years old, then start their own business, and sell cans for 7 billion 600 million. Why?
on the big money, rely on these two trick
Feng Lun said, do business to learn to spend money, go to the rich place, with rich people together.
Guan Yu Xiang applied this wisdom to the extreme by two unique skills.
> one:
the company is still very weak in the early days of the business. It can't be called a factory, at the most, it is a small production line.
entrepreneurship for second years coincided with "big money" Red Bull entering China and setting up factories in Shenzhen. Guan Yuxiang immediately moved in the mind of the "big money".
joking? At that time, Origen, nothing to do.
Guan Yuxiang has a lot of courage. Once she wants to do something, a few cows can't pull it back. And do the best!
over half of the time, over half of her self-esteem, once in a humble attitude to seek cooperation with the Red Bull, in Hainan - Shenzhen - Guangzhou back and forth between 41 times, after being rejected and thick face again, never give up, finally 2 months later, Red Bull agreed to cooperate.
after that, where the Red Bull went, she went to nowhere.
1997, red cattle were set up in Beijing. Guan Yuxiang followed Red Bull and set up a factory only 800 meters away from it.
at that time everyone objected, and an executive and a senior technician even left.
"they do not want to come to Beijing and feel too risky because Beijing needs to remake a factory and face more competition."
however, Guan Yu is in a position to take all sides and choose to follow the red bull without hesitation. In the year of
2003, the follow-up strategy was upgraded again. Red Bull set up factories in Hubei, Origen also entered Hubei, two enterprises in the same factory area to build their own factories.
"originally wanted to reduce transportation costs, but later found that in a factory area, both in management, production, or supply chain systems, it is easy to achieve synergy."
, when Red Bull built third factories in Guangzhou, two enterprises began to love "cohabitation", and office buildings, dormitories and canteens were all together.
after that, Guan Yu Xiang not only made a pot, but also built a beverage filling base to provide filling service for customers. The two enterprises began to "symbiotic" from this time.