Shandong commercial newspaper reporter Li Yu
19 years, take a county of the county of bankruptcy to become the largest and best best leader in the world. He is Kong Xiangcun, the former chairman of maid Group Limited. Since the restructuring of the company in 1992, it has been leaping forward for 25 years. It is known as "a banner of the industrial front". As the enterprise grew, Kong Xiangcun did not forget to repay the society. For more than 20 years, MAE de group has donated more than 500 million yuan to all sectors of the society, and Kong Xiangcun's personal donation is more than 110 million yuan.
Mae de Group Co., Ltd. became a global leading enterprise reporter Li Yu
trademark was snatch $170 thousand to buy lessons from
May 8, 2017, MAE de Group Co., original director Kong Xiangcun, who died of illness, was 72 years old.
in December 16, 1992, Kong Xiangcun first entered the county collective enterprise named Ji'nan Magang plant. At that time, the Ji'nan Magang plant was on the verge of bankruptcy. Every day the bank came to the house to urge the loan, and the wages of workers were in arrears. Kong Xiangcun led the staff to fight for difficulties for a year. At the end of the year, he realized a miracle of 43 million 910 thousand yuan in sales, 4 million 990 thousand yuan in profits and taxes, and 2 million 650 thousand yuan in profits.
in 1997, a fax from the United States - the "Mike" brand was snatch in the United States and the customs, in the name of tort, banned the news of the goods sent to each port by the company. At that time, the company sent us $500 thousand per month to the United States, and no more than a million dollars were drifting at the port and on the sea. If the pipe fittings in the American customer's warehouse were also sealed and then claimed, the loss would be greater.
the company held a meeting night and night to discuss a number of programs, such as making a lawsuit, changing the mold and changing the trademark. However, no matter which scheme, it will be a long and lasting war. After thinking all night, he decided to change the runway and buy the "Mike" trademark from the Americans. After many rounds of negotiation, it was finalized at $170 thousand. At that time, what was the concept of $170 thousand? It accounts for 4% of the total exports in the year and 20% of the US market. After
, Kong Xiangcun established the strategy of where the product was sold, where the trademark was registered, and where the product was certified. So far, it has been registered in 102 countries and regions, and has been selected as the only well-known Chinese trademark in the same industry, with a brand value of 56 billion 484 million yuan.
from 1998 to 1998, the EU took the lead, followed by Turkey, Brazil, Argentina, and in 2002 the United States, Canada and other countries also put forward anti dumping investigations on the "Mike" pipe fittings. "At that time, we decided to sue, but there were very few precedents in the country. Even lawyers who had fought such cases did not." Liu Yong, vice chairman of Mead Group Co., Ltd. recalls, after a series of twists and turns, Mead responded to the questions of the other side of the Ministry of Commerce and the prosecution, formed a more than 3000 - page, hundreds of millions of data, and finally won an international lawsuit after another.
in the face of antidumping lawsuits that are going to play once every few years, Kong Xiangcun rethinks the reason: foreign counterparts think that Mead's entry is the original market, so the anti-dumping lawsuit is launched to drive Mead out. Later, he looked for cooperation and win win. He signed a cooperation agreement with the rivals of the United States, the European Union, Mexico and other countries. For many years, he became a partner. "
" we find that after each crisis, meh will make progressive progress. After the trademark crisis, Mike's trademark is well known in the foreign market, and after the anti-dumping lawsuit, our order has an endless stream. " Liu Yong said that every time he faced the crisis, Kong Xiangcun led everyone to calm down.
personal donation 100 million returns to society
in subconscious, many people will think that as the "richest man" Kong Xiangcun, his life will be extravagant, but Kong Xiangcun is very stingy and frugal about himself. He lived in the unit room of the family courtyard of the county committee, more than 100 square meters, four buildings and a building. Top, simple furniture, frugal and tidy, living for ten years.
"my father never thought about what to enjoy, almost no concept of consumption and shopping, he didn't see him walking around the mall, and he was a few clothes all the year old, because they walked more, and the shoes were worn faster," said Kong Linglei, chairman of Mead Group Co., Ltd., so he gave his father's birthday gifts almost all All kinds of comfortable and comfortable shoes.
Kong Xiangcun, who works hard in his work, is soft when confronted with social needs. He always said that doing good and accumulating virtue is the lifelong mission of an entrepreneur. In the year of 2001, the government contributed 45 million 660 thousand yuan to the construction of a middle east school district in Pingyin. After two years, the company donated 30 million yuan to establish a permanent student fund for Ma steel. In the past eleven years, a cumulative grant of 20 million 120 thousand yuan, 8156 students and 2327 teachers had been issued. He said that no matter whether these children would come back later, he hoped that the Pingyin people would be able to make progress outside. In 2011, it was heard that the county should transform the deserted city west depression into rose Lake Wetland Park. He led the enterprise to donate 100 million yuan; in 2013, he donated 50 million yuan to support the construction of the Pingyin national fitness center. In 2013, the company invested 10 million yuan to set up the Mae de love fund to help the company's hardship and hard work family, and invested about 15000000 yuan successively. To support the surrounding mountain park, such as Huan Xiu park, Tang Wu Shan, Wen Bi Shan, Hui Xian Shan and other county parks, build fitness paths and leisure facilities.