From the bully to the 60 billion richest man, he asked his children not to go to school after high school.
origin: Entrepreneurial state magazine
2016 "Forbes" global rich list, Foxconn Technology Group's Terry Gou is located in Taiwan area second. The man who surpassed the famous manufacturer is Cai Yanming, chairman of Wangwang group.
and this is the two time he has won the richest man in Taiwan since 2015.
is quite different from a lot of rich people who are born poor and strong in their life. Cai Yanming, who has never read a book from childhood, is in the world of flowers and flowers. His entrepreneurial career was also uneven, but in the end he proved that he would not lose.
1, 19 year old light 1 hundred million, become the family "black sheep"
Cai Yanming 19 years old that year, his father from friends there Yilan food factory. Because he had no time to do business, his father threw the food factory to Cai Yanming.
Cai Yanming at that time had no enthusiasm for reading, and he was mixed up in streets and cinemas every day. Cai Yanming, who had no culture and no knowledge of management, could not find a clue when he first arrived in the factory.
he recalls: "
" I can not understand my accounts, nor do I know them. I dare not ask. The profit and loss statement is to make a claim, and I don't know. "
he made a bold decision not to do the foundry export, but to make his own brand product. He said: "the OEM must look at the face of others, be pressed down, and may even kick you out any time."
at that time, Yilan food factory was an export processing plant, mainly producing canned fish. Cai Yanming felt that he had to look at other people's complexion when he started acting, so he decided to transform it into an internal brand, and began producing "wave flavor squid silk". However, the state of business is beyond Cai Yanming's expectation. Credit is to be sold domestically.
more than a year, Cai Yanming did not meet the expected success, lost more than 1 billion, not only the original capital of the factory is lost, but also the need for family money to remedy.
for a long time, he dared not look up and dare not see his family. With the label of the "black sheep", he even thought everyone was laughing at him.
only if there is no such failure experience, we can not produce the hundreds of millions of Wangwang group.
two, rather than deliver, and do not compromise to the rules of
the strong Cai Yanming can not afford to withstand such a blow, more dislike the reputation of the losing family, in order to restore the self-esteem, CAI has since changed his temperament. After
3, Cai Yanming, who valued the rice fruit business, figured out that if she did the Japanese rice and fruit business, she should be able to pull back a game. So he found one of the three largest rice plants in Japan to seek cooperation. At the age of 64, Zhen Ji, the chief executive, refused repeatedly, afraid that the young man would not work well and his reputation would be destroyed.
Cai Yanming frequently visited Zhen Ji, and finally got the technical output made from rice fruit. It took him two whole years to get permission for the plan.
after that, he named the company Wangwang and quickly became the boss of Taiwan rice fruit market. In
1992, the 35 year old Cai Yanming business has been quite successful, but the market in Taiwan is not enough to satisfy Cai Yanming's ambition. After
Cai Yanming didn't want to compromise. He chose to supply only to the dealer. The rest were sold in Changsha and Shanghai. There are too many stocks to be destroyed. Cai Yanming still persisted.
he thought, just send people. So they distributed wangwangbei to schools in Shanghai, Guangzhou, Nanjing, Changsha and other places, and the students had a bag of hands. I didn't expect to open the local market in this way.
faced with the style of payment that the mainland dealers had always sold out, Cai Yanming insisted on his principle: "money to delivery." Finally, good financial records enabled Wangwang to generate 250 million yuan in the year when it was put into operation in the mainland.
three, ruthless operation, and finally become the king of
business is flourishing, naturally some people contend for. In the ups and downs of the business environment, this Taiwanese pioneer still relies on fearless courage and resolute to kill hundreds of competitors. After
1994, more than 200 food factories joined the "rice fruit war", including the same master from Taiwan.
in the face of the crisis, Cai Yanming launched four sub brands of low priced rice and dropped their products to 1 kilograms and 5 yuan in one breath. Such tragic as the "cut throat" price war is very effective, the opponent came fast, and the heel was not stable.
he said, "after root is done," In order to reduce costs, Cai Yanming wrote to the government for the government to build factories and Wangwang to rent these factories in order to reduce costs,
just because Cai Yanming smelled the upsurge of investment in the mainland, he sent more than 1000 letters before and after, and received a lot of response, and Cai Yanming's idea came true. "Their government built the house very quickly and covered it in four or five months. The cost is very low and the rent is very cheap."
since then, he has set off several price wars, killing his competitors, and the status of the boss is no longer shaken.
Cai Yanming, a journalist from the whetstone business review, had an account of this:
just pick up an American brand of rice, and can do about $8 billion in the American market. The population of China is more than 4 times that of that of the United States. In the future, China's rice and fruit market may be the largest in the world. So, for Wangwang, 10 billion is not the starting point, 100 billion is not the end.
four, 850 million of personal debt, high interest of 150 thousand US dollars per day, two
2007, the stock market in Singapore is not active. Since Wangwang is on the market, the performance has been dull, although the net interest rate is 16%, but only 15 times the price earnings ratio. In the same year, the price earnings ratio of Master Kong listed in Hongkong was 40 times.
Cai Yanming said:
"a lot of bad people, no sense of accomplishment, rebellious feeling came out."
, so Cai Yanming decided to withdraw from Singapore and be listed in Hongkong. This time, Cai Yanming let the outside world truly see his courage. In May 28th
2007, he borrowed $850 million from 12 bank consortia in a private name for the acquisition of a Singapore listed China Wangwang 26.35% circulation share in order to complete the privatization. This approach is undoubtedly extremely risky because he has to pay interest rates of up to $150 thousand a day, and the longer he will be, the more unfavorable he will be.
from 200 days before leaving Singapore and landing at HKEx, Wangwang's market value increased from $3 billion 500 million to $5 billion 100 million. This has also become the industry's most widely recognized classic debt financing in Asia in recent years.
five, he said: the more not the time to make money, the better the opportunity for investment is
2008, and Wangwang turned its attention to the media industry. In 2009, Wangwang group crossed the media industry and bought a Chinese times department with many media, such as China times, industrial and commercial times, China TV company, China Sky TV and so on. Cai Yanming also invested in Hongkong TV in Asia.
and when Cai Yanming took over the group, the business situation was bleak, even if it was hard to get back to life in the media industry. What's more, Cai Yanming, who has been running the food business for 30 years.
it has also been questioned why the media is getting harder and harder in a recession in Taiwan. Why should we choose to invest in the media at this point?
the fact is that this business genius once again proves that most people are wrong. Cai Yanming's theory is that "the more time we don't make money, the better the opportunity we put in."
in the face of the massive losses of the former East family, Cai Yanming, the businessman, first made an internal integration and opened the original media, which greatly mobilized the joint operational capability of the media, and changed the "free atmosphere". Although
does not have much intervention and change in the profession, Cai Yanming has greatly strengthened management and management, all with financial priority, and asked the editing department to pay attention to the profit. Through the integration of business departments and editing systems, the director of the editing department can act as the general manager of the operation Department. Through such an action, Cai Yanming has repeatedly attacked the way of thinking in the past.
media business is good, and Cai Yanming always thinks that the key responsibility of the media should be to consider how to make the life of the people better, which is more important.
2015 August, the mainland Hurun Institute issued the 2015 hanhoi global Chinese rich list, and Cai Yanming, the chairman of Wangwang group, captured the richest man in Taiwan with 61 billion RMB assets.
2016, once again ranked the richest place in Taiwan, Terry Gou second.
Cai Yanming did not allow his children to go to school after high school, which is a unique example among wealthy businessmen in Taiwan. He has a unique philosophy for studying this book. He believes that "one year in the street is better than three years of reading," and children will learn more about management than any other business school.
some people say that Cai Yanming is "a bit like Zong Qinghou". One bag and one bag sold rice fruit, 50 billion yuan to become the richest man in Taiwan; a bottle of one bottle of drink, with 10 billion 500 million dollars to become the richest man in the mainland of China in 2012.
Cai Yanming, 60 years old, also made a speech at the world Internet Conference in Wuzhen. It is not difficult to hear that the media tycoon Cai is still in the emerging field and China's big market, hoping to find more opportunities. Just as he did not admit defeat, the first half of his life was alive and fighting.
statement: This article is part of the interview data from the ID:libusiness (ID:libusiness, author), the harmony characters, the southern character weekly, the China Financial Network