2007 in the second half of />2007, in the second half of />2007, the money and bank loans made by the money and bank loans have planned a "bigger" business - building their own high quality vegetable base, growing their own vegetables, developing specialty stores and selling their own vegetables. But the base was built, and some uncontrollable factors that he had not expected emerged. "
" farm land selling is not a manual fee, but we hire people to grow vegetables, it is to pay wages, at least 80 yuan a day, which is to be counted in the cost. " Zhang Qingtao said that the year, he rented 100 acres of land from the hands of farmers, planted cucumbers, tomatoes, kidney beans, but because of the management is not in place, that winter, his vegetable shed was damaged by the wind two times, the output has reduced sharply, the loss of about 400000.
the cost of such a dish is higher than that of the market, and no one buys it at all. Zhang Qingtao said that this time, he not only lost all his savings, but also owed hundreds of thousands of banks. He also suffered an unprecedented blow. All the time, he always thought he was a business, never thought he would lose a light, and Zhang Qingtao, who couldn't accept the failure, once wanted to give up the vegetable base. After
, Zhang Qingtao "closed the door" for a month, "no face to see people." At the same time, he also summed up the reasons for the failure, one is that they can not mobilize the enthusiasm of the farmers, they do not take the farm as their own things to do; two is not their own brand.
turn: set up the brand vegetable planting organic "leek"
in recent years, with the increasing attention of the food safety problem, the safe and harmless organic vegetable industry has become a highly concerned sunrise industry, almost all the input people are making money. Zhang Qingtao realized that after this failure, he considered the two question, "how do we mix with the peasants? How do you locate your own brand? " With questions, Zhang Qingtao looked around and drew on his successful experience. Finally, he decided to create "
2010, and in the sound of blessing and questioning, Zhang Qingtao set up green. Island Jie Feng Organic Agriculture Development Co., Ltd., the main brand of "mountain leek". This time, Zhang Qingtao boldly transferred hundreds of acres of land from the peasants, and "returned" farmers who planted leek and returned to grow vegetables. "They do not need to invest a penny, but the condition is that they must grow leek according to my method.
Zhang Qingtao said that the local people know that the annual income of one mu of leek is about 7000 yuan. "But I paid them the rent, and then reclaimed the leek at a price higher than the market price 20%~30%, so that the pure income of their one mu land reached 15 thousand yuan, and the farmers would naturally come to grow my leek.
mountain leek no pesticide, complete organic food
Development: borrowing "poison leek" time "leek" to sell the price
2010, Zhang Qingtao's harmless leek base just established, "poisonous leek" incident exploded The leek's pesticide residue has been criticized. Many people dare not eat leek. Zhang Qingtao said that Chinese chive has been eaten since ancient times, even if many people "smell leek color change", the market demand is certainly not small, and therefore he thought that the "poisonous leek" event may become the opportunity for the development of the "mountain" organic leek. This opportunity was caught by Zhang Qingtao.
in order to prevent insects, to hang insect proof lamp
Zhang Qingtao said, the cultivated soil of leek in the mountain is red soil, with high potassium content, and it is very suitable for the growth of leek itself. In order to prevent the ground worm, he did not take the medicine simply, but mixed the castor cake and pepper cake into the soil in a certain proportion. At the same time, he hung the insect proof lamp at the height, and used the sweet and sour liquor and the clay plate in the low place, so as to ensure the growth of the leek without taking medicine. In order to make the leek taste better, Zhang Qingtao also used expensive soybean cake and biogas residue as fertilizer.
so, green, pollution-free, organic nutrition "mountain leek" is well known, at the end of 2011, the first post mountain leek was listed, supply to mackle, Jia Shi guest and Hisense and other supermarkets, the price from the expected more than ten yuan of twenty yuan, was fried to 68 yuan / Jin, the sales of the year broke through 300 Ten thousand yuan. In 2012, fresh imported "leek leeks" amounted to 78 yuan / Jin, with annual sales exceeding 8 million.
, of course, in Zhang Qingtao's view, his leek sold "the price of the day" is reasonable, in addition to the ancient planting, the mountain leek also persisted in "one harvest one year." the leaves began to wither after the October 20th lunar calendar, and the nutrients in the leaves of the leek were refluted into the roots. When the dry leaves were cut off, after 45 days of ~50 days of growth, about 10 days before the listing, to ensure the freshest and most nutritious.
Outlook: create "mountain leek" ecological sightseeing area
now, Zhang Qingtao's "mountain family, organic farm" covers an area of 1600 mu, planting no pollution leek, cucumber, tomato and so on, and also culture black pig. Zhang Qingtao told reporters that now the state's policy on agricultural development is relatively good, coupled with convenient transportation, has made him more confident in the development of farms.
next, he will also develop the Dagu river around the Dagu River, introduce the model of the community from Japan and Sweden. Through the reform of the water system, the excavation of cultural resources, the construction of a handmade workshop and the cultural festival of the leek in the rear of the mountain, he will promote the development of the 10 thousand mu of the leek in the surrounding villages, and create the ecology, tourism and sightseeing of the leek after the mountain. Area.