Ji'nan "overage children" rub 61 80 after 90 to buy nostalgic toys
"I just bought my husband a gift on the Internet." Ms. Su, the 80's mother in Ji'nan, said that although her son had already been in kindergarten, she still bought gifts for her husband every year on children's day, and her husband would also give her a gift. "We always feel that we haven't grown up yet. We always think about children's day." This year, what she bought for her husband was a handmade slingshot, which she said was the most popular toy for her husband when he was a child.
the sales volume of electronic products in the week before the children's festival has also increased significantly. The contribution of over age children can not be underestimated. "The tablet sells well these days, but it is rarely bought for children by parents, most of them are bought for men and women by adults, and they are also a gift for children's day." A salesperson of electronics brand of Suning Appliance, Quancheng Road, Ji'nan, said that sales of tablet computers increased by more than 20% over the previous month.
in fact, many "over age children" refuse to grow up is no longer a novelty. Data from the first half of 2013, from Taobao, showed that older children aged 18-29 had become the main force of toys such as table games, video games, model classes and so on, while people over 30 years of age became the main consumer of puzzle toys.
because of the different backgrounds of life, there are also different toys after 80 and 90. Among them, Taobao data show that over 25-29 children over the age of 35.2% overwhelmingly become the largest consumer of video games. Besides, they also did well in the purchase of model toys. One of the three buying models was 25-29 years old.
compared with 18-24 years old, young people are more keen on table tennis. With the increasing popularity of table tennis, young people aged 18-24 account for 38.6% of the total proportion and become the main consumer group of desktop games.