University graduates go home and start business.
light mouse, the "baby" from the north and south of the sky, the convenience of online shopping must not be much. Pearl jewelry, a native product of Weitang, has gradually sold out from the traditional professional market. "Online shop has been running for two years, and now it is getting better and better. It sold about 1000000 last year." Born in 1988, Xu Liping, a native of Weitang, is an operator of Weitang pearl gem city. Now the online and offline businesses are doing business. She wants to compare with her parents.
enter Weitang pearl on Taobao net, that is to say, more than 20 shops are popped up, and Xu Liping's "Hao Kang jewelry" ranks the top. In Pearl jewel city, Weitang, Xu Liping, 25, has run a store independently, competing with his parents' shop in the same eaves. "E-commerce now accounts for about 40% of annual sales, most of which are export orders exported to Europe and the United States." Xu Liping's physical store through wireless network, convenient to take care of online business. In her eyes, Internet sales not only brought money, but also promoted Weitang pearl to the international stage. She said, as far as she knew, there were two locals in the Pearl Taobao store in Weitang. They often went to her shop to batch the goods and then sold them on the Internet. They asked people to take care of the online shop. They had a stable job, "well done, a year's turnover of about 1000000."
Xu Liping's parents were dealing with pearls for more than 20 years. From the earliest pearl market west of Weitang town to pearl stone city on Pearl Lake, the pearl industry of Weitang was accompanied by the larger pearl industry. Maybe it inherited the good genes of their parents, and Xu Liping, who was young, started business. As early as the third year of Jiangsu University, she opened a shop in downtown Zhenjiang to sell clothes and accessories to support her monthly expenses. In his spare time, she helped her parents find foreign orders in the Alibaba. To her surprise, the foreigner was very appreciating her eyes, often sending her mail to buy the banquet ornaments, and the little girl gradually realized the new doorway of Pearl sale. In
2010, Xu Liping, who graduated from electrical engineering, was unwilling to find "counterpart" work. Instead, he returned home to Weitang to do business with her parents. "I grew up dealing with beautiful things, pearl polishing, punching, design, beads, all of which I am good at." Wearing pearl earrings, pearl necklaces, clothes, buckles or pearls, Xu Liping, a pearl "head", looks mature and full of confidence. She said that although last year's economic environment was not very good, the wholesale orders of physical stores were reduced, but e-commerce was basically not affected. Speaking of this, Xu Liping's parents felt deeply that "these two years store business is not as good as before, and they are looking for their daughter's online shop." "
" Weitang pearl is very famous, but after all, we are still a small town, most of which are wholesalers, and the network can be directly faced with the scattered customers, so that business is more stable and will not rise and fall. " Xu Liping believes that online business will definitely surpass the business of physical stores before long. Next month, Xu Liping will go to Hongkong to participate in the exhibition. It is the second thing to find tourists. Most of them are learning the jewelry design of the international metropolis. "Because of the conservative style, most of the Dai Zhenzhu ornaments are older, and the young men in 20 are more fond of the stylish crystal and silver ornaments, and we have to tide over the design to catch them." Xu Liping also expressed worries, because pearls are not as good as other jewellery for grinding and plasticity. It is very difficult to be bold in style.
Weitang pearl this beautiful industry, not only let Xu Liping such beauty loving girls go in droves, but also attract some "90 after" boys return to fight. Wearing a Cartire ring and a sports dress, Zhang Xiaoyu is a real "wet man". It's not hard to understand why a "post-90s" boy would be so obsessed with jewelry business. Zhang Xiaoyu, 23, studied marketing as a marketing major. Last June, after he graduated from University, he returned to pearl stone city, Weitang, and set up a team to set up the "Jiangnan famous pearl" Taobao store, and now business deals almost every day. Under the line, the "Pearl of the south of the Yangtze River", which was run by parents for 23 years, has also stepped out of Weitang, and has opened the store to the county-level city in Suzhou. "My parents made a good start for me, and then they looked at me." Zhang Xiaoyu's speech was full of courage.
as an old professional market for pearl sales, Weitang pearl gem city is also thinking about new changes in the new year. Zhang Qi, the general manager of the market, told reporters that in the past few years, many of their children's children have graduated from the University and returned to the country to take care of the pearl business. This year, pearl stone city will help businesses to use the existing Chinese jewelry and jade jewelry industry network electronic trade procurement center Weitang workstation, to support a number of powerful jewelry enterprises to enter the electronic commerce market. She said pearl stone city also plans to open a "Weitang pearl" brand entity shop and online store, which is expected to realize the "virtual mall" in the near future, and the whole market can be traded online.