in the office of Chen Yingming. Wang Fuxiao shot
to see Chen Yingming in his office in a residential area of Xiaoqing River North Road. He had a pile of thick courier orders in his hand, which had just been delivered the day before. This "post-90s" guy has just graduated this year, and has been eyeing the business of women's clothing shop since junior year. Today's turnover is steady at around 40 thousand yuan.
? [b]?? graduation practice opened a net shop [/b]
[b] boy aimed at the women's clothing business [/b]
Chen Yingming was born in Zouping in 1990, a student at the 2009 level of the Career Technical College, Beijing business. "Starting from junior year, entering the graduation practice period, setting up shop on Taobao has become a popular way." Speaking of this, Chen Yingming, like most of his classmates, felt very relaxed.
but it is really in practice, and all kinds of troubles follow. "Almost all more than 40 people in the class have started shop, but most people are in a fog when choosing which commodity and business strategy." Chen Yingming told reporters that although e-commerce courses have learned a lot, "if we want to make money in real terms, it is not an easy task."
after repeated consideration, Chen Yingming decided to open a women's clothing store. "After all, women's clothing is one of the largest shipments on Taobao's Internet. Although the competition is fierce, there are also many opportunities."
just like this, a boy who is not very close to fashion starts to grasp the market positioning and trend of women's clothing. "We can't do the high-end, fashionable clothes, but the low-end market is mixed up. Finally, we decided to make Korean version of women's clothing."
Chen Yingming said, in order to grasp the fashion trends of women's clothes, he will always pay attention to some of the vane like websites, "for example, seventy-two changes, such as the Han dendyi in Ji'nan, and then look at their new styles, and the popular styles, and pick out some styles that match their own shops. Sometimes, they need to be with colleagues. Discuss it, and even buy this dress to see what the real samples and texture are.
??? [b]? Fourth days of business [/b]
[b] business up to 200 thousand yuan [/b]
after a variety of formalities, in January 12, 2012, Chen Yingming's shop began to open the official business. There are four people in the shop, a customer service, an art worker, and he and another partner, who are responsible for various items such as purchase, sale, invoice and so on.
"a few days ago has been a very disturbed mood, we four partners, have been staring at the computer, for fear of customers to go to the door, we are not online." This kind of day has lasted for four days, and no customer has consulted except for sales promotion of brush drills and sales promotion.
"on the fourth day of the night, about seven or eight o'clock, suddenly a customer communicated with us." Speaking of the first business, Chen Yingming was suddenly excited and raised a lot of voice. "The customer was very refreshed and asked a few words of size and number or not. It was a great encouragement to some of us."
Chen Yingming proudly told reporters that the initial rent, equipment and delivery had spent about 50 thousand yuan, mainly by the support of family and friends. After the operation was normal, the funds had been returned for about a month, and the profits were slowly started. Today, the average monthly sales volume of small shops is about 40 thousand yuan, and in the spring and summer this year, the sales volume of that month has reached 200 thousand yuan.