source: the news evening news
Li Gongfu and Lai Zhangping were selling
at the roast pig's hoof
evening news reporter Li Zheng It is not news for college students to start their own businesses. But do you believe that there are famous postgraduates selling baked pigs hoof in the universities, and are willing to take this as a career? Yesterday, the reporter learned from the City University Science and technology entrepreneurship foundation, two famous schools in reading graduate students, after a month ago to the foundation declaration project was rejected, yesterday afternoon indomitable again declared and initially passed, they are expected to get 100 thousand yuan start-up capital funding.
[b] selling roast pig's hoof business fund [/b]
a month ago, a month ago, Chen Jiang, the Internet communication manager of the City University Science and technology entrepreneurship foundation, sent a micro-blog: "there is a lot of controversy over a project today, three well-known universities and better professional graduate students, to sell roast pig's hoof, financial planning first The net income of the year is probably more than ten million. In the long run, we want to develop franchise chain. It took more than ten years to read so many books that I wanted to do what senior high school graduates could do. What do you think? " At that time, there were dozens of people forwarding and commenting on this micro-blog.
yesterday, his follow-up micro-blog once again triggered a heated debate: "pig hoof" project was reviewed again today, or three masters of chemistry. About 32 of the roast pig feet are priced at 7-8 yuan. Three students who are angry with the book have been doing it. The initial test is not on the salary and the rental profit is more than 60.
to this, Chen Jiang told reporters that last month, the project triggered a dispute between the judges when the project was declared. Some people felt that it could be tried, and some people thought it was too low for the graduate students to sell roast pig's hoof, and the final project was not passed because of the opposition of 4 of the 7 judges. However, these three young men persevered and declared the project again yesterday. Their persistence also touched the judges, and this project has been preliminarily approved.
[b] our pig's hoof has a technical content [/b]
the reporter was told later that two of the three entrepreneurs were graduate students in school. One was Li Honglin, a student of the Department of chemical engineering at the East China University of Science and Technology. One was Li Gong Fu, the two student of the University of Electronic Science and technology, and the other was Li Honglin's undergraduate. Lai Zhangping, classmate. Among the three, Lai Zhangping is the founder and chief executive of the project. He is very fond of cooking food and has always wanted to start his own business, because he has a chance to see the roast pig's hoof in Chengdu. Considering that Shanghai is still without this product, he sprout the idea of transferring this product to Shanghai.
Li Honglin says his role in the team is planning and marketing director. "I've been working for two years after graduation. I have worked in production management. I also run restaurants in my own small family and are familiar with the catering industry. I have always wanted to be involved in the industry. Even now, the enthusiasm for entrepreneurship has never stopped.
the choice of the roast pig's hoof shop as an undertaking, Li Honglin explained, because the pig's hoof is rich in beauty and beauty of collagen, but because the heavy salt is very high oil often makes people look shy, and carbon baked cooking can keep the nutrients of the pig's hoof. They also give the exact market position of roast pig's hoof: the early operation range is mainly with the flavor of pig's hoof. The market is concentrated in places with more women, such as colleges and commercial office buildings, their high requirements for beauty and natural dependence on fine food, female and female white-collar workers will be the main customers.
[b] pre campus test water won a million yuan profit [/b]
although the shop has not been officially opened, but they have been in the campus for a month, and earn ten thousand yuan profit. After all, Li Honglin said, it was not a good place to put the roadside stalls on campus. They had chosen the stalls at the entrance of the football field. It was crowded and did not affect the learning environment. The roast pig's hoof is very popular. At the same time, Li Gongfu also opened a small shop selling roast pig hoof and milk tea outside the Electronics University, earning 4000 yuan profit. One month's test results brought them great confidence.
"we are different from ordinary roadside shops and dark cuisine. We hope it will become a large chain store and catering group." Li Honglin said the difference between their roast pig's hoof and roadside stall is the technical content. "On the one hand, we have to keep the special taste of the pig's hoof in Chengdu, to make it more hygienic, more convenient for handheld, edible, and portable. On the other hand, we have some modern enterprise management experience, publicity and planning ability, and detailed information. The development plan. "
[b] plan to try "internet word-of-mouth" [/b]
[/b]
before testing the water, they issued 200 questionnaires to the schoolgirls on campus. The data showed that 46% of the students thought the fast food consumption was 8-10 yuan, 37% of the students felt less than 8 yuan, and the selected price of more than 10-15 yuan was 17%. "According to the results of the survey, we have made a reasonable position on the price of roast pig's hoof and related packages to meet the consumer's consumption level," according to the results of the survey.
at present, they are looking for suitable store locations in Songjiang University Park. If they are successful, they will be officially opened in September this year when the new term begins. It is not a problem to start the fund at the moment. In addition to the 100 thousand yuan funding from the Municipal Science and technology venture foundation, three of them have also made up a few million yuan.
but this is only their preliminary plan. They have a long-term plan for the future. They create good reputation in the early stage with quality, taste and health, and then propagandize through the network of micro-blog, University BBS and public comment. "After the expansion of the scale, we will open the scenic spots, office canteens, hotels, and degrees." If the development is smooth, we will also advertise, aim at the middle and high-end consumer groups in the original consumer groups, in the people's Square, Xujiahui, Lujiazui and other golden areas, and even some of the better high-grade villas, there are selected places to build the store, and put the dynamic declaration. Take the place of a simple billboard. "
[b] duck neck can be listed, pig's hoof can also be [/b]
for this project, there have been a lot of sounds under Network Internet, but most of them are positive attitude. Some people think that "good schools can not be engaged in chain industry? Is the chain industry very low?" Chain learning is big! " "People who have not read books can also sell pig's hoof, but only by selling pigs' hoof a year can earn more than ten thousand, and it is very difficult for undergraduate students to do so. It was also suggested that graduate students should not be looked at in a traditional way. "Think about the beginning of fackbook in order to see girls in school, the impulse of pure youth. We should invest some money in order to have the idea of not taking the traditional high school students.
a lot of people even support, praise: "actually say that McDonald's, Kentucky KFC is selling beef, chicken, pizza is selling pie, postgraduate selling pig's hoof must sell different, duck neck can be listed, pig's hoof can also!"
Chen Jiang also said that college students do not necessarily have to engage in high tech projects, the main principle they support is "input-output ratio," as long as the project has a good market prospect, full of creativity and maneuverability, a well planned development plan and a full entrepreneurial enthusiasm, they will all give it. Support, "we once funded a university restaurant, this is a theme restaurant, all the food in the store is related to potatoes, very popular with customers. Now operating for more than a year, the performance is very good.
[b]? Fast review [/b]
[b] business can start selling pigs hoof [/b]
Ping Ping
graduate to buy pig's hoof? Also applied to the science and technology venture fund? A piece of news raises two questions. In fact, it is not unusual for postgraduates to sell pig hoof. NetEase boss Ding Lei is not also raising pigs. It is rare to see that there is any technology selling pig hoof to apply for the technology venture fund of university students.
it has been found that the fund, which "encourages innovation and innovation, improves the innovation environment, promotes the transformation of achievements, promotes educational reform, stimulates the potential of innovation and creates innovative talents", in fact also supports the non scientific and technological entrepreneurship of college students. For example, the "Hawk plan" has almost no demand for the type of enterprise, as long as it is registered in Shanghai and has a bank account, it can get 100 thousand yuan of venture capital through the review. If there is no accident, the business of selling pig's hoof is applying for the support of this plan.
this is reasonable. After all, not every college student has the skills to start a business, but this does not mean that they have no innovative mind and ability. Liberal arts students can have their own ideas in the cultural industry. Science students can also find the starting point of their careers outside their majors. The University Science and technology entrepreneurship fund does not exclude this part of the potential entrepreneurs, in fact, the purpose is consistent with the purpose: to encourage innovation, and innovation itself should not be limited. Who says that selling pig's hoof can't be innovative?
some people want to ask, the threshold is set so low, if any project can be applied to 100 thousand yuan, is the venture capital of science and technology venture funds is not the risk of abuse? In fact, it depends on the checks of the judges. From the point of selling hoof hoof, the gatekeepers were cautious. At the beginning, the judges voted down the project by a faint majority voting on the cost factor of the pig's hoof. But after the entrepreneurs persistently applied again, the judges were moved. In fact, the profitability of the project itself is not a problem. It has made a profit of 10 thousand yuan a month before the declaration. Through business analysis such as market analysis, questionnaire survey and network publicity, postgraduates also predicted the commercial feasibility of selling pigs hoof items into chains. After all, the pig hoof sold by graduate students is not the same. 100 thousand yuan investment, whether in the form of debt or equity, the possibility of loss of technology venture fund is very small.
, of course, it is risky to start a business. Still stay in the stall stage of the sale of pig's hoof, with the "dark food" around the campus, the same as the market environment, health licensing and other aspects of supervision. Once to break through the shape of the stall, is there a cost soaring change, can not maintain a considerable profit? In particular, can those graduate students be able to afford to compete with those unlicensed stalls selling the pig's hoof equally? More importantly, can they always stick to their dream of starting a business and not relax due to temporary setbacks. I hope our future news will give an answer.