Ji'nan college students' shoemaker shop
they carry double shoulder bags, ride bicycles, shuttle between dormitory buildings, take shoes and send shoes for their classmates. At University of Jinan, two handsome college students experience the benefits of entrepreneurship by joining the shoe shop.
Han Lin, a 0801 class of the International Finance Department of the school of economics, University of Jinan, and Han Lin, class 0802 of the Department of materials and chemistry, School of chemistry and chemical engineering, are on the school work aid post. The two people want to exercise their ability in college, have a skill, and also want to start a business to solve the cost of living, no more money to home, truly economic independence.
an accidental opportunity, they saw a news report on a profit made by a shoe store in Chongqing, and they started the idea of starting a shoe shop. Han Ji said, "in the north, many people do not know much about shoemaker stores, so we think this is a good opportunity and there is room for development."
search through the network, they found that Guangzhou and Beijing two chain shoemaker shops have more room for development, after the re analysis and comparison, finally selected a brand of Guangzhou fragrance chain shop. In November 2009, they went to Guangzhou for field visits and directly met with manufacturers to meet the requirements of the interview.
in the end, they finalized the joining fee with the manufacturer, which is 1200 yuan per year. The shoe washing machine costs 12 thousand yuan at one time, and the shoe washing material is about 3000 yuan. Manufacturers provide free publicity, pictorial and color pages for their franchisees. In addition to the various charges such as store rents, water and electricity charges and vehicle travel expenses, they invested nearly twenty thousand yuan in establishing this shoe washing shop. For two college students, the money is not small, but the experience of financing has become the first wealth that they have harvested on their way to start their own business.
in addition to the usual living expenses and family support, they chose to raise funds from their classmates and friends. After hearing the money borrowed from Han Ji, a girl readily loaned him 3000 yuan. This made Han's succession deeply moved. He said, "this is a kind of trust and affirmation to me." In order to repay investors, they have adopted a flexible mode of operation, and investors can also participate in the operation and carry out "shareholding system" management.
shoe washing machines have been purchased, but they suddenly found that the first stage of inspection was very sparse. It turns out that the school's maximum power limit is 800 watts to ensure the safety of the campus, and the power they buy is up to 2500 watts, which means that the machines they buy can't be used in the school. Faced with the reality, they have chosen the renting equipment outside the school, the renting and receiving shoes on campus, this way undoubtedly increased the workload.
early business, the business is cold. "Because of the different concept of consumption, many students do not like to wash shoes shop, they think it is a waste to send shoes to professional shoemaker, but in the south, the professional shop of this kind of shoe washing can be seen everywhere. We want to use our own efforts to let people accept this kind of new consumption."
they send out posters of shoe washing stores at the gate of the school cafeteria, but the poster is often thrown into the trash can even mistaken as a shoe sale. During the trial operation, a classmate asked Han Lin: "now many people have beriberi, how to ensure hygiene by washing shoes?" Han Lin said that the students began to think of washing shoes as many pieces as washing clothes. In fact, each pair of shoes was washed separately, that is, a shoe can only be put in one pair of shoes. Through the propaganda of the equipment, the students who were puzzled were relieved and began to patronize the shop.
affordable and implementation of membership is a measure for them to create a new situation. Han Lin said that in the south, the price of cleaning a pair of ordinary sports shoes in the shoemaker's shop is about 15 yuan, and they only receive only two yuan for the first time, and the twenty percent off preferential measures are introduced. In the past half a month, they have developed over 100 members by virtue of their characteristics and preferences. Now their membership has reached over 400.
shoemaker opens, and the biggest feeling of Han's step is to be particularly tired every day, because every day it is necessary to ride a bicycle early to send the shoes of the students to the outside.
but tired and happy. He said that this venture has gained a lot of things, and is related to its own profession, and has entered the "theory practice" mode ahead of schedule.
Han Lin believes that entrepreneurship has enriched its college life and has contacted society earlier.
"students who carry on schoolbags do not have success or failure. The key is to learn what they have learned." Han Ji said, "if we can pave the way for the next stage of life, then sometimes the value of failure is higher than success."
now, Han and Han Lin and Hanlin's shoe wash shop has been on the right track, and a little famous, but they have to choose in the insistence and abandonment. Is the choice of postgraduate entrance examination, the road of civil servants, give up a single franchise store? Or choose to stick to the franchisee? In the face of the pressure of graduation and school, they hope to have the first and second school boys and girls to continue to run the franchise stores, so they can run the franchisor.
shoe shop,
decoration costs: Join manufacturers to provide
delivery channels: Join manufacturers
shop rent: 200 yuan / month
School 300 yuan / month
purchase cost: shoe material 3000 yuan / > shoe washing machine 12000 yuan
franchise fee: 1200 yuan / year
net profit: about 1500 yuan / month.