1. representative organization
X edge of the century, 100 X network, X network and other
2. dating models
with user information interaction as the main mode of making friends. At present, the general store has begun to push offline stores, and has begun to focus on cooperation with government departments.
3. authentication mode
mainly use the technology verification model, and public security, education network, upload personal identity card number and diploma will automatically identify and authenticate.
4. charging mode
membership system, high-end service and offline activities will be paid separately.
5. main advantages
in the early marriage market won a large number of users; the way to make friends directly, to meet a large number of young men and women eager to get rid of single "fast food" friends demand; membership and the size of the company is relatively large, the laying of offline stores, activity group weaving is more convenient.
6. has a problem
because the authentication mode only pays attention to the "hardware" of personal identity, education and so on, and ignores the "software" such as morality, honesty and so on, and the number of members is huge, which causes the members to be intermingled, and all kinds of negative information occur.
relatively single mode, although it is also expanding various lines of business, but in a variety of new, fun platforms emerge in endlessly, the market expansion is not much space, can not be personalized, fine service.
[new media]
refers to the dating platform relying on the WeChat public, WeChat group, QQ group and so on.
1. represents the organization
Uyuan single white-collar social circle, love Qiu, Zhang Jiangnan, Shanghai love white-collar public welfare, Jiaotang, HowlmetMrRight and other
2. friends model
this kind of friends platform generally outstanding service precision and customization, the size is relatively small, the main form of the following three: one is relying on the WeChat public The public announcement of event information, guest information and results shows that most of the activities are classified accurately, such as 310 special, special in system, special age, etc. The two is online group, which is mainly used for member exchanges. Three, there are other special forms, such as one week CP, evaluation matching, online course and so on.
3. authentication mode
on these new media class dating platforms, there are different authentication mechanisms for different platforms except for a small number of technical certifications.
warranty authentication: acquaintances recommended invitation mode;
manual authentication: some will request to upload their own work certificate, authenticate through the enterprise mailbox to ensure the authenticity of the company or organization;
common authentication of the WeChat public number is often simple, mainly provided by the user, The relative authentication threshold is low, and the authenticity is mainly determined by the users. The
4. charging mode
is less than that of the membership system. Generally, it charges according to a single activity or service. The main advantages of
5. are
clear classification, fine service and high precision; the general activity is high with activities based and various forms; the general organization is not large enough to cater for the market taste and adjust the business form; the publicity mainly depends on the mouth mouth, and the user has high praise and high adherence.
6. existence problem
authentication mode has hidden dangers;
because of the personalized service route, so the operation cost is high, it is relatively difficult to form the agglomeration effect, the scale is difficult to expand.