author of Chinese Youth Daily: Wang Xiaorong
for 25 year old Wei Shanghong, his "return" is not to be seen by the family. As the third college students out of the village, the young man is expected to look for a decent job, take root in a big city and get rid of the fate of the generation of farming.
Wei Shanghong's decision has disappointed many people. In 2011, Wei Shanghong graduated from Guangxi University business school. A year later, he turned back to "farmer" and simply went home to start a farm.
for a few years, the co-operatives developed from the farms rose, and the influence was radiated to 6 village collectives, more than 360 people, and 20 poor households were on the way out of poverty. In the first half of last year alone, the net profit of cooperatives amounted to 1 million 200 thousand yuan.
now, the young man has led the villagers to build a holiday villa. In the village, strangers who speak Putonghua now and then, more and more cars with foreign license plates are driving on the cement road leading to the mountain village.
however, 6 years ago, this village was far from such a "scenery".
Wei Shanghong's hometown is located in the northern part of the Guangxi Zhuang Autonomous Region and the East County of Yunnan Guizhou Plateau. Karst landform has created more than 65% of the mountain area, and there are few large blocks of land, which can not carry out large-scale agricultural production. The rugged mountains have also hindered traffic. He did not have the first cement road until 2012.
Guangdong's developed manufacturing industry attracts more and more local young people to work. Those who stay in the village grow corn and rice to eat, and they can eat rice. When going home on holidays, the contrast between the poverty and backwardness of the hometown and the advanced development of the city will create a great gap for Wei Shanghong. Young man made up his mind to do something for his hometown.
in 2011, at a dinner table for returning home, he put forward the idea of starting a farm for villagers. "At home, I have worked hard to cultivate a college student. Where can I come back to raise pigs?" Wei Shanghong's father was the first to vote against the ticket.
but the high price of Heishan pig has attracted Wei Shanghong and villagers. We have placed our hope in Wei Shanghong, who has read books and has been to a big city. Soon after graduating from college, young people were elected to be the head of the village.
Wei Shanghong, a college student, went back to his hometown to start his own business, which caused a great stir among villagers. In fact, with the development of urbanization in China, from the year when Wei Shanghong returned home, the total growth rate of migrant workers in the whole country began to drop. In the next town, people thought about returning to their villages and raising chickens. But because of the shortage of funds, they ended up in failure and had to go back to work again.
, however, for Wei Shanghong, a marketing major in the University, expanding sales is not so difficult.
black mountain pig in Dong Lan county is tender and smooth, but it is hard to "hide in deep mountains and nobody knows". Wei Shanghong thought of marketing strategies in the classroom, and he intends to take the initiative to "go out" through publicity and promotion.
in the first 3 months of the first batch of black mountain pigs, he sat on a green train and a long-distance bus running around the major agricultural products of Hechi, Liuzhou and Nanning in Guangxi. "In 3 months, I did not sleep in East LAN for a few days." Most of the time, Wei Shang Hong visited 12 merchants one day.
3 months later, the black and skinny young man explored the market for farms. In 2012, Dong Lan county encouraged large farmers to establish cooperatives. He seized the opportunity of policy and set up an ecological farming cooperative. Individual farmers can collectively sell and prevent epidemic diseases through cooperatives, which greatly reduces the risk of individual breeding. The villagers' enthusiasm for breeding is higher. At this time, Wei Shanghong had a wish in mind: to let all the families of the village build the building, and every household to buy a car.
"crisis" came to the farm for third years. Because of the shortage of wages in two months, employees have suspected that the farms are going to go bankrupt, and the senior technicians in the farm have resigned. At that time, he began to regret that he returned to the farm shortly after he graduated from college. In order to ease the problem of tight funds, he sold over 1000 black hill pigs at a low price and then changed the business model. Under the support of the policy of "breeding, selling and selling", the "crisis" of Wei Shang Hong farm was lifted.
at this time, the farming cooperatives in East Lan county have been everywhere. The young people who work outside have learned about the new trends in their hometown. "There are both policy and experience." some people, with a few years' savings, set up farms. By 2016, there were more than 260 farmers' breeding cooperatives in the county.
Wei Shanghong found that the new houses in the village grew more and more, and many villagers began to have spare cash. In this year, the State Council issued the "13th Five-Year" poverty alleviation program, and put forward the timetable and road map of winning the fight against poverty. By 2020, the annual income of every farmer in the poor areas was more than doubled in 2010.
under the drive of precision and poverty alleviation, Dong Lan county develops the characteristic poverty alleviation industry through "one household item, one village and one variety, one township and one characteristic, one county and one brand". Farmers who grow mulberry and silkworm can get mulberry seedlings without compensation. Farmers who grow special fruit can be subsidized by mu. Over the past few years, the annual income of the poor villages in Dong Lan county has increased from an average of 2683 yuan to an average of 4298 yuan.
the villagers' demands for living standards no longer stay on food and clothing, but they want higher quality of life.
after the implementation of the "village village" cement road in Tung Lan county, the village is only ten minutes away from the county seat, with convenient traffic conditions. But the strange peaks and different valleys of terraced fields are not known. Wei Shang Hong began to think about setting up holiday resorts to bring tourists in.
Wei Shanghong used the method of "land for shares" to collect land from the villagers and link them with the bonus at the end of the year. However, villagers who have rooted in their land and cultivated in their lifetime do not understand such a "new thing".
every evening, he brings wine and vegetables to the villagers' home to eat and chat. After a few drinks, everyone began to look forward to the drive of the resort to the economic development of the village, and to figure out the income that could be increased. 3 months later, Wei Shang Hong "land shares" to build a resort villa finally let the villagers nod. In August,
2016, the resort began to operate. The 30 waiter was Wei Shanghong who was selected from the poor households in the village. He also sought professionals to train the villagers in service skills. In East Lan county, this kind of training is more and more. In the first half of this year, 6 vocational skills training courses were launched in the county, and 300 people were trained in culture, e-commerce and so on. In the countryside, Dong Lan people began to return slowly.
in recent years, the number of returning home in Dong Lan has been maintained at around 3000. As a successful entrepreneur, Wei Shang Hong has made more and more people feel more confident about returning home. Everyone thinks that "he can do something, and I can do it". When
tourist season, the holiday villa in the village has a profit of 10 thousand yuan per day. "We hope that the villa can drive the overall economic development of the East Lan county and move faster and faster on the road to poverty alleviation." 6 years later, Wei Shanghong grew from the "unseen" person in his own home to "Wei Zong" who trusted the villagers. Now, the goal of the Pathfinder is clearer.