90% after 80% of the main body of food and beverage consumption.
Shun network author: Ji'nan Times reporter Cao Cao
recently, Alibaba's local life service platform word of mouth combined with the first financial business The industry data center jointly issued the "2017 China food and beverage consumption report". The report shows that the younger and post-90s young people are nearly 7 in the entire user layer, and the post-90s are gradually surpassing after 80, becoming the main consumer of the catering industry. Shandong is the second place in the country's restaurant consumption index.
younger consumer groups are the driving force of traditional catering reform. The consumption data of the word of mouth show that after 90 percent of the consumer, the economic strength is relatively weak, so their online food and beverage consumption will start from fast food, baking, barbecue and other light food, and gradually upgrade to the dinner.
in Ji'nan, from the account of order, 20-27 year old Ji'nan young people like Chinese fast food at lunch time, and fast food accounts for up to 42% of orders in all restaurants. Followed by the local snack night time favorite fruit and milk tea
"report" shows that 2016, the Chinese restaurant market size exceeded 3 trillion and 500 billion yuan. From the national scope, according to the consumption of food and beverage, the growth of the large province market in 2016 has been basically maintained at 12%, and Shandong has become the second largest province of the national catering market. The top ten major food and beverage provinces are: Guangdong, Shandong, Jiangsu, Henan, Zhejiang, Sichuan, Hunan, Hubei, Fujian, Anhui.
and according to the city's comparison, the top 15 cities of the food consumption index are Shanghai, Beijing, Suzhou, Shenzhen, Xiamen, Guangzhou, Hangzhou, Nanjing, Tianjin, Changsha, Qingdao, Chengdu, Wuhan, Guangzhou. Among them, Shanghai, Beijing and other tier cities are significantly higher than other cities.
data show that from the cuisine perspective, Sichuan cuisine and Cantonese cuisine are also popular in the field. Judging from the proportion of orders, Sichuan cuisine occupies a large proportion in all cities. Become a well deserved national local dish.