The survey shows that college students' consumption is individualized and diversified, and there are fashion trends and face saving.
People's daily Author: Zhao Ena Shen Shin's depth of
a survey showed that college students' average monthly spending was 1212 yuan per month in 2016, 30% The above students think that the cost of living is not enough, triggering hot debate among netizens. Some people think that consumption is high. Some people think it is a normal range. What is the current situation of College Students' consumption? What are the trends and characteristics and what problems do they reflect? The reporter launched a survey.
personalized and diversified consumption has become a new trend. The gap between College Students' consumption ability is worth paying attention to
Fang Xiaotian, a grade one student of Journalism Major at Peking University. Every month, in addition to the necessary basic living and learning expenses, for her, beauty, tourism, fitness is also a very important part of the expenditure, "to broaden our horizons in walking, to keep the body and energy in a best state, is my request to myself."
Fang Xiaotian's expenditure direction was confirmed in the investigation of "2016 college students' consumption and financial management". The survey shows that "social and entertainment" and "image consumption" have become the main direction of College Students' consumption.
"with the development of the times, the consumption concept of college students is also changing. The direction of consumption is no longer confined to daily food and clothing, but rather to spend more money on improving their abilities, vision and spiritual enjoyment. These are not vanities, but to make themselves better. Fang Xiaotian said.
, Bai Yunlong, the Minister of the Ministry of work of the Party committee of Nankai University, analyzed the changes in the consumption habits of college students and the transformation of the whole social production mode and the whole social consumption concept. Moreover, many college students have better family economic conditions, and their parents' consumption concept has also changed greatly. This is a necessary factor for the change of the consumption habits of college students. "
"compared with the change of College Students' consumption habits, the gap between College Students' consumption ability and consumption concept should be taken seriously." Dr. Hong Ming, deputy researcher at the China Youth Research Center, said, "the huge gap between the children from all over the world and with different family backgrounds is a huge test and psychology for many students, especially those who are more difficult in the family situation." Pressure. If you fail to guide correctly, it will cause a lot of problems.
there is a phenomenon of chasing and loving face, but most of the students mainly consume the necessary expenditure in
in terms of consumption mentality, what are the characteristics of current college students' consumption? Is the problem of "excessive consumption of college students" really widespread?
Wang Jing, an instructor of the Arts Department of Communication University of China, said, "in general, although some students have the phenomenon of chasing fashion, loving face, and heavy fashion, most of the students still spend the necessary expenses, such as school, self promotion, and job hunting. Moreover, because of the increase of expenses, the students are forced to work part-time and participate in social practice in the case of surplus power, which can help students to establish the outlook on wealth and enhance their social practice. "
Zhang Xiaoyu, a senior 4 student from the Communication University of China radio and television programming variety show, says his monthly consumption is not low, but a large part of it is due to the completion of his studies. "We are learning and directing professional, usually to complete the homework needs to pay for their own shooting costs, generally smaller jobs need 1000 yuan, 5 minutes video takes 6000 - 10000 yuan of the cost, all of these need to be shared by the members of the group."
Zhang Xiaoyu said, in order to meet this part of the expenses, I usually go to the company and the television station part-time, or take some of the elder brother's elder sister's "work", write the plan case, add some income sources, "different from the past, many specialties are compared 'burn money', I don't think it is necessary to be overstressed. '.'
"comparing the absolute value of College Students' consumption in different periods is of little significance." Bai Yunlong analysis said that if many years ago, college students' consumption channels were relatively simple and linear, then the current consumption channels of college students were fanned. What really needs to be noticed is whether the sector is a large sector or a small sector, what its direction and orientation are, and whether it is in a relatively reasonable range in the relative homogeneity of consumption behavior.
"for example, if most students are in the range of 1500 to 2000 yuan, then the consumption is relatively rational. For students with relatively difficult family economic conditions, we should give necessary and precise assistance based on national policies and social forces. If there are individual students who reach 5000 yuan or even 8000 yuan, they need to pay attention and strengthen rational guidance. Bai Yunlong said.
should guide students to establish a rational view of consumption and wealth, to lay a foundation for the society to lay the foundation
in a rational view of the changes in college students' consumption, and some of the problems that have been exposed are also worth paying attention to.
"nowadays, college students' human relations, mutual invitation to eat, gift giving and friendship building do exist and are not rare. Especially the students with better family economic conditions have great influence on this ethos. " "This is nothing for the good students, but it may have a negative impact on the relatively difficult students," Hong Ming said. "If the guidance is not good, it may even make them uncommon, rich and inferiority."
"the economic gap is difficult to wipe out, but more kind and considerate can avoid many problems. At the same time, school counselors should also pay attention to guidance to avoid the simple friendship between students because of economic problems." Hong Ming reminds us that university is the first step into the society. It is important to pay attention to the problem of university governance at the height of social governance. It is very important for the students to grow up and the harmonious development of the society.
, on the other hand, according to the findings of Mike's survey - "39% of students use campus loans and more than half of the students participate in financial activities," Bai Yunlong said, "we do not advocate and encourage college students to manage money during their reading. After all, there is a limit to the energy of the people. The amount of time and energy, there are all the dislike. Even students from business school and finance school, teachers encourage students to simulate and discuss, rather than actual combat.
in addition, in view of the recent school loans and bare bars, the university is still a high risk area for the current telecommunications fraud and financial fraud, which should guide students to establish risk prevention awareness and self-protection awareness.
"diversification and individualization do not mean liberalization." Bai Yunlong said that young people, because of physiological and psychological factors, inevitably carry out impulse type and irrational consumption behavior. Some students have the idea of one night's rich and instantaneous success, and lack of correct understanding of the "Moonlight family" and learning financial behavior. Therefore, it is necessary to develop the necessary wealth concept education in schools, and guide students to correctly understand the relationship between life, career and money and consumption.
Hung Ming also stressed, "we must guide students to establish a good consumption concept during the university period. There are many temptations and pitfalls. In school, from parents to instructors, it is necessary to help children develop good habits of consumption and inherit the traditional virtues of frugality - not only to save money, but also to cultivate students and cultivate their virtues.
rational consumption is a required course
compared to "after 70" "after 80", the increase of contemporary college students' spending is also "understandable". On the one hand, compared with ten years ago, the price level has long been not the same day; moreover, college students can not be completely divorced from the society, and their increasingly diversified and individualized consumption habits are also the epitome of the changes in the whole social consumption concept.
but it is worth paying attention to that college students are mostly adults, and on the other hand, they lack a stable source of income. In this particular stage of life, it is unavoidable to encounter the psychological gap and entanglement between decent life and income owing. When they are far from their parents, facing the sudden fresh stimulation, the gap between the rich and the poor, and all kinds of temptation traps, if they can not get the correct guidance, it is likely to produce wrong value orientation, even mislead the way and regret for life.
University is a small society, and it is also an important stage for college students to enter the society. Instead of getting entangled in the rising numbers, it is better to think about it, from school teachers to parents, how to take the opportunity to correct and guide the students' consumption orientation in the right way, so as to set up a more rational consumption concept and lay a solid foundation for the future.