The Australian couple quit school and started earning less than two years ago.
in the new network of September, according to Australian network, two good friends from Australia began to drop out of University and began their own Although the start of the start-up was only 20 thousand Australian dollars, the two business school students earned a $10 million in 18 months using the "net red" effect, which is expected to earn another $40 million by the end of 2017.
21 years old Nick (Nik Mirkovic) and 22 year old Alex Tomic are a pair of "good base friends". They are now the chief of the teenage teeth whitening company HiSmile.
Erik said he was bored with the business courses offered by the university 6 months after he first entered university, so he dropped out to enter the beauty industry.
"I feel that my enthusiasm has improved a lot after deciding to start a business, and I have also had a strong interest in the beauty industry." Alex said. After finding friends for 10 years, two people spent 1 years doing market research, and then found that there was a lot of money in the market of teenage tooth whitening. "We find that the competition in this market is not fierce, and the opportunities for consumers to choose are not much, and the existing brands and companies are not customer centered, they set the price too high, and few people have the ability to go to their teeth." Alex said. When
decided to start a business, Nick and ellex decided to use social networks to publicize their brands, and when they produced the first light - driven tooth whitening products, they sent more than half the whitening products to the beauty bloggers and social media "red people" with many "fans".
"in today's era, no one goes to watch TV commercials again, and few people read magazines. Everyone will look at their mobile phones and watch their social networking sites' Facebook ', photo sharing website Instagram, and dating web site Snapchat." Alex said.
after analyzing user groups, Nick and erex found that their main users were 15 to 24 years old, and then two entrepreneurs set up advertising content for them. Nick and erex hired a lot of models, reality TV players and "net red", hoping that they could help sell their products, such as white mouthwash and whitening pens made with coconut oil.
now, a lot of "red", including the "red man" Skye Wheatley and Aisha Jade in the reality show "Big Brother", and the Australian supermodel competition (Next Top Model), are saying a lot of "net red". Every month the company only needs to give 2. of these internet stars to total. A $50 thousand ad fee is available.
"I think the greatest convenience that social networks bring us is free publicity, and everyone wants to have white teeth, so I think there's a lot of space to develop after HiSmile." Alex said, "we now have branches in many big cities, such as London, New York, Hongkong and Losangeles." Nick added.
it is reported that Nick and Alex have about 100 thousand users around the world, of which 45% of them are from overseas, and their products are produced locally. The two entrepreneurs said they want to continue to enter the global market, and their goal is not to sell products, but to "sell a concept of life".