ho Qi (left) display their hand-painted POP works. Ma Teng /
did you have the experience: in a restaurant, it was suddenly attracted by the advertising painting on the wall. The price of the hand - painted food pattern and the striking name could be seen at a glance, and what dinner was eaten would be fixed in a few seconds.
this is an advertisement called "hand-painted POP", also known as pre store advertising. Hand-painted advertisements like this are now everywhere.
there is such a special company in Ji'nan. The designer is 5 college students. In their pen, a Chinese character can not only write more than a dozen kinds of patterns, but also can create a commercial advertising picture in 10 minutes. The company has been established for less than a year, and its business has been good. Sometimes a person can earn two hundred or three hundred yuan a day.
[b] resigned and borrowed money to study and design the design room
[/b]
He Qi is a Shanxi native and has been in Ji'nan for 7 years. After graduating from college, he went into a shopping mall. During that time, there were always some promotional messages in the mall, and he was responsible for designing various posters. "Painting those things, for a long time, there is no sense of beauty."
an accidental chance, he saw from the Internet that some cities in the South have developed hand painted POP, and many people have succeeded in starting a business. This makes the unrest of the bone in his heart.
soon he resigned from the company and asked his friend to hear a professional hand drawn POP teacher. The tuition fee was 3000 yuan, and the money was not enough, and borrowed 2000 yuan from friends. The process of learning was fast, and it lasted for more than two months.
but for him, these two months are very hard. In addition to drawing dozens of designs every day, and after class every day, they have to run to the street shops. After a quick observation, they will immediately design a publicity poster. During the period of
, he met the swallows of animation majors at Shandong University. Because all of them are interested in hand drawn POP, two people hit it off. Last summer, two people set up a special design studio. At present, there are 5 fixed designers, including two college students.
[b] can write dozens of patterns
[/b]
their design studio, sometimes it looks like a children's art exhibition room. On the wall there are posters of various cartoon characters and some grotesque characters. "Hand painted POP is not very difficult. If you have an idea, you can do it with your heart." He Qi said, a simple "Rong" word, after design, can appear 13 kinds of changes. After adding frames and deforming, the entire font becomes a smiling cartoon character.
recently, He Qi and his partners set up a hand-painted POP training course. Pupils aged from 10 to more than 30, who are up to the age of more than 30, have dozens of trainees.
he said: "the tools needed for hand drawn POP are very simple. Paper, all kinds of marker pens and glue spray, and art knife, do not study long and tuition fees are not expensive."
He Qi said: "learning hand-painted POP, no painting foundation does not matter, it is important to be creative." He said that whenever he was walking or eating, he would instantly write down his inspiration in his mind.
[b] sometimes a day of two hundred or three hundred yuan
[/b]
"a newspaper size work, the charge varies from 10 to 15 yuan, and the production time is controlled around 10 minutes." He said some proudly. His design studio is near the old east gate, where there are almost all hand painted POP stores, which are designed by them.
every holiday season, He Qi and his partners are making more and more busy businesses. During the day, the customers' posters will be produced and the trainees will be taught in the evening. He said: "before the May Day of this year, I received an order from a chain barber shop. The other party needed nearly 100 posters of different design contents, and two training classes in the afternoon and evening, and only two or three hours of rest time per day."
although many old customers, but because most of the hand-painted site, almost everyone has to get up at 7 in the morning, ride around the electric car, sometimes to work overtime to two or three o'clock in the morning or even all night. Though very tired, sometimes I earn at least two hundred or three hundred yuan a day.
[b] lets the hand-painted POP society walk into the University
[/b]
in his eyes, the best hand painted POP works can fully display the artistic value and commercial value of the works, and let the customers resonate with them.
ho Qi said that hand-painted POP is not as simple as writing and painting, but more important is to have marketing knowledge, to understand the location of selling points, to make the outstanding advantages or characteristics of a commodity in a very short time, and draw on the poster paper with less text and simple pictures to make the consumer look However, under the guidance of the poster, the desire to buy is generated.
at present, He Qi and his partners are preparing to hand drawn POP into the University, establishing a hand painted POP community, and free training for members of the society. His goal is to have a hand painted POP club in every university in Ji'nan.