We all know that LED lights are good, but products can't sell 26 years old.
Zhang Baoyan
World Expo, Shanghai, LED lighting technology has been a great deal of visitors. Now the provincial capital has begun to use LED lighting in large buildings and street lamps. However, LED family lighting is somewhat unfamiliar to many citizens. In Ji'nan, a 26 year old man thinks that LED family lighting has a broad market prospect and invested about 200000 yuan to promote LED home lights. However, half a year ago, only twenty thousand yuan was recovered. From his pioneering experience, we may be able to further understand the dilemma of developing LED family lighting.
entrepreneurial idea: think that the sunrise industry can make a lot of money
after Zhang Xueke finished college in Beijing in 2006, he went to Shijiazhuang with a friend to open a jewelry store, because the jewelry showcase needs to use LED lights to illuminate, and he began to notice the LED lighting technology, and soon he realized that it was a kind of environmental protection. Energy saving products, LED lights in the family use must have a broad space for development. At the end of 2009, Zhang Xueke returned to his hometown in Ji'nan. He found that there were few LED home lights in Ji'nan, and it was a good business opportunity to promote the LED home lighting in Ji'nan.
after a study and investigation, by March 2010 Zhang Xueke set up his own company in Ji'nan, acting as a brand of LED home lights in Guangdong, the agency fee and the cost of the initial investment were calculated to be about 200000, but Zhang Xueke felt very good because at present, businessmen in Ji'nan are doing LED home lamps. Less, no competition. As a rising sunrise industry, it is estimated that it will take less than a year or so to make big money.
unexpectedly, Zhang Xueke in the promotion of home LED lights on the road to meet the wall, "consumers do not approve, lamps and lanterns merchants are not willing to sell, half a year, by relatives and friends help, I have taken back the cost of twenty thousand yuan." 12 afternoon, when talking to reporters about their experience, Zhang Xueke sighed repeatedly.
consumers: "a small bulb sells for 50 yuan, too expensive"
"can such a small bulb sell for 50 yuan?" This is Zhang Xueke's most frequent experience in selling LED lights to consumers. "Everyone is out of stock!" On the afternoon of 12, Zhang Xueke, with a 2.5 watt LED lamp, told reporters, "don't look at it, but it's covered with 60 small light-emitting diodes, which are the same as 10 watts of energy saving lamps and 40 watts of ordinary light bulbs, and they have a long life, not for twenty or thirty years."
however, although LED lamp has many advantages such as energy saving and long life, but for ordinary consumers, it is still in doubt about its quality, especially at present, the price of LED lamp is generally very expensive. A 2.5 watt LED lamp will sell 50 yuan, and the LED lamp with a little higher tile is sold to hundreds of yuan. So, most of them are sold to hundreds of yuan. Consumers are willing to choose cheaper energy-saving lamps.
"LED lamp does not exist profiteering. Selling such a high price is mainly due to the high cost of raw materials." Zhang Xueke said, as a promoter, he certainly hoped that the price could be lowered, but from the current LED technology situation, the price is hard to get cheap.
luminaire seller: "if LED lamp is not bad, is it a hammer deal?"
reporter learned that the current Ji'nan lamps and lanterns market rarely sell home LED lights, for why this situation, Zhang Xueke helplessly said: "the truth is very simple, that is to sell LED lights are not cost-effective, unprofitable."
Zhang Xueke said, at present, in the three hole bridge lamps and lanterns market only found a seller willing to operate its promotion of LED lights, and many lamps and lanterns sellers are reluctant to sell LED lights, on the one hand, it is too high in price, can not make the price, make no profit, the other side is the low degree of public recognition, and the province of the city. People's consumption habits are relatively conservative, and they will not try new things easily, so their sales will not be optimistic.
in fact, because the life of LED lamp is very long, generally can use twenty or thirty years, some lamps and lanterns merchants have such concerns, such as energy-saving lamps, the warranty period is generally one or two years, because it is cheaper, as long as the bad, the consumer will buy again, the merchant will make money; but if it is to sell LED lights, buy home one For some years, some businesses may think, "if the LED lights are old and not bad, will it be a business for a businessman?"
bad goods to mess up: the state should introduce LED lamp industry standard
"the national standard of LED home lamp has not been issued at present, and the quality of LED household lamps and lanterns on the market is also uneven now." Zhang Xueke, for example, now the market also has cheaper LED lights, but in fact such LED lamps are often inferior, because LED has two kinds of light emitting diodes, one can be used for lighting, the other can only be used as a light, the latter is low in cost, but its luminosity is very easy to attenuate, and soon darkens. Consumers may not trust LED lights because of these inferior goods.
Zhang Xueke has learned that the national LED lamps and lanterns are likely to be introduced at the end of this year, and he feels that this will help him to promote the development of the home LED lights. "At the very least, as long as our technical standards are in accordance with national regulations, consumers will be able to believe us."
"in fact, there has already been a certain market for household LED lamps in Ji'nan." Zhang Xueke said, now, some families with better economic conditions, especially some old people, prefer to install LED lights at home. The old people are especially afraid that the lights are broken and the LED lights are used for many years.
related link
what is LED lamp?
LED (Light EmiTTing Diode), light-emitting diode, is a solid-state semiconductor device, which can directly convert electricity into light. The heart of LED is a semiconductor chip with one end attached to a scaffold, a negative one at one end, the other end connected to the positive pole of the power supply, so that the whole chip is encapsulated by epoxy. LED energy-saving light is a high brightness white light emitting diode as a light source, high light efficiency, low power consumption, long life, easy control, maintenance free, safe and environmental protection. It is a new generation of solid cold light source, soft, bright, colorful, low loss, low energy consumption, green environmental protection, suitable for home, shopping malls, banks, hospitals and guesthouse And other public places such as hotels for a long time. The energy consumption of
white light LED is only 1/10 of incandescent lamp, 1/4 of energy saving lamp; longevity can reach more than 100 thousand hours. It can be described as "once and for all" for ordinary family lighting; it can work in high speed state, and if the energy saving lamp is frequently started or shut off the filament, it will be blackened quickly.