Spending power is very impressive. Female white-collar workers in Ji'nan spend 10000 yuan a year as "face".
face engineering is a "top priority". In the forthcoming 2015, how did the women in Ji'nan toss "face"? The reporter learned from the cosmetics counter in Jiji, at present, the most popular high-end skin care brand in Ji'nan. It's Estee Lauder, Dior and Lancome. Ji'nan women's consumption of skin care products is also very considerable, in the most busy shopping mall in the center of the city, all cosmetics counter sales in one year are around 50 million yuan.
white-collar one year for "face"
in the top 10 top skin care list published by Baidu data in 2015, the top 10 skin care products are Estee Lauder, Lancome, Clinique, Shiseido, Laneige, Dior.
in Ji'nan, from 2015, what are the big brands that women in Ji'nan prefer? The head of the Ginza cosmetics cabinet told reporters that, from the high-end skin care products, the Ji'nan women prefer Estee Lauder, Dior, Lancome, Chanel, Clinique and L'OCCITANE. The age group of consumers who buy these high-end skin care products is between 30 and 50 years old.
from the high-end brand, Ji'nan women prefer some skin care products that are similar to the beautiful poetry and singing brands. Because of their relatively high cost performance, they are loved by the young group about 20 years old.
Jinan has great potential for consumer skin care products. Take the shopping mall in the most prosperous area of Quancheng Square in Ji'nan as an example, the turnover of all cosmetic counters is around 50 million yuan a year.
how much does it cost for women in Ji'nan to spend on skin care products every year? Reporters also conducted a small survey yesterday. Mainly targeted at two groups of students and white-collar workers.
survey results show that the students' relative attention to the skin care group spent about 5000 yuan per year on "face", and white-collar doubled on this basis for about 10000 yuan.
"neck cream" into the 2015 skin care products black horse
Baidu data also announced a new trend in 2015 women in skin care: because of a growing number of lower heads, the "neck frost" in 2015 became a hot word for the skin care market search, and the neck maintenance became the sales stealth champion of the year.
Ms. Wang, the manager of a skin care shop in the hero hill road, told reporters that people who bought cervical cream were mainly women aged 45 to 55 years old. Now, women aged 20 to 35 have also become the target group for the purchase of neck cream, which is related to looking down at cell phones in the long run.
Wang Dajian, director of the medical department of the Ji'nan Dermatology Hospital, said that the formation of neck lines has a great relationship with the angle when people look at the mobile phone. If the posture is improper, the body will not only produce sore symptoms, but the neck pattern will appear in advance.
low head group is the most common shallow layer, middle layer texture, the reason is that the long head down causes fat to be squeezed, collagen loss. In addition to using neck cream as a skin care product, the most important thing is to adjust the posture of lowering the head. At ordinary times, you can also massage yourself when you look at your mobile phone less. Now, the clavicular lymph nodes are massaged and relieved, then gently massage your hands from the bottom up to the neck. Transverse wrinkles can be handled horizontally with the palm of the hand.
Ji'nan women buy make-up "first learn, buy"
no makeup, do not go out. Nowadays, make-up is also popular among women in Ji'nan. According to the survey of Baidu data, in 2015, the top 10 cosmetics brands were Chanel, Maybelline, Dior, Lancome, Estee Lauder, L'OREAL, Za. From the case of Ji'nan, the above brands are also popular with Ji'nan women. However, from 2015, the relative professional or new Ji'nan brands, such as plant Village show and Bobbi Brown, are loved by women.
"Ji'nan women are still very particular about make-up." Ginza shopping mall cosmetics counters responsible person said. However, there is a phenomenon in Ji'nan women buying cosmetics, that is, they will be more willing to experience buying first.
they have the need to buy make-up products and have a high degree of acceptance for the new cosmetics in Ji'nan. However, if they are allowed to buy, the premise is to experience and teach first. That is, some people will not draw eyeliner or draw eye shadow. After being trained to finish make-up techniques, they will soon buy them.
in the make-up category, Zhao Yi make-up training organization director Zhao Yi introduced, Ji'nan women's acne or sensitive muscles are more, coupled with environmental factors, pores relatively rough, Concealer or Ji'nan women preferred a major repair point. The new trend is that women in Ji'nan no longer like white foundation, and some skin color and natural foundation become their new choice.