news, football, basketball and so on is a popular profession before the curtain, but the explanation of the game can also make money.
in Wuhan, there is a company that specializes in making video commentary video. It is the first enterprise to engage in this industry in China.
"the world's hottest game anchors earn more than ten million a year, earning more than some stars. Our company's good anchor can earn two to three million dollars a year. Recently, Yu Yang, founder of Wuhan's Voda culture, told the Changjiang Daily reporter.
now, the company has more than 70 game hosts, almost across all the game categories on the Internet, the largest game content provider in the country, and is expected to reach 40 million -5000 million yuan next year. In the first two years of
, the company has won 15 million of venture capital, and is currently talking about B round financing.
follow his girlfriend to the Han, the company as a girlfriend but talk about the Yellow
"85", the northeast, nickname "duck egg" Yu Yang, in the company also wearing T-shirts, slippers, hair hot roll curly, the appearance of "non mainstream", a little like the boss.
he introduced himself as a university in Beijing and studied industrial design that did not match the game. The students love to play games in the students' age, and the exam is 60 years old. "In today's popular words, it's called learning slag." He laughed. After graduating from university in
2008, he was uneasy. He refused the "iron rice bowl" that he had found in his home and found a job related to the Internet.
because Yu Yang loves to play games, in 2009, he simply resigned and worked with a group of small game partners. A group of people rented a more than 50 square meter house in the outskirts of Qinghe and Huilongguan in Beijing. Every day, they played games, videotaped video, and publicize in various forums.
but until the end of 2010, the company did not earn a penny over a dozen months. "I spent money on my own savings, and I asked my parents for some money. Each person has 500-1000 yuan per month for living expenses, and he eats different kinds of instant noodles every day.
things quickly turned up, a foreign game entered the Chinese market, needed to make some content to promote, find Yu Yang's team, and they got the "first bucket of gold", and came back to life.
because he talked about a Wuhan girlfriend, in July 2012, he came to Wuhan with a team of ten people. The cost is lower and the space is bigger. As a result, the company was big, but his girlfriend was talking yellow.
to be the host in addition to playing games, "Yan value" and higher
is a "non typical" company, this is a "atypical" company, the office area is like a big Internet bar, a row of computers, back to back sitting full of game workers, each person hanging a big microphone.
"their daily work is to play games, play the game, explain games, record videos to teach players." Yu Yang introduced it. Behind some anchors, a large piece of green cloth was blocked. Yu Yang explained that when the video was recorded, the background should be cut off so as to avoid taking office areas and other people.
there is a capsule room behind the office area, and there are people sleeping in the office during work hours. The whole office area is decorated with relaxed style and "technology standard".
, he said, more than 130 employees of the company were mostly "born after 90" in -1995 in 1993. Most of the hosts are handsome girls, and some fans are hundreds of thousands of people, comparable to a small TV station.
"play the commentary first requires the game to play well, the language expression ability is high, the best facial value is also high. But we also have fat people here. If we don't look good, we must have a sense of humor before we have a market. "
Yu Yang said that his business is to systematically train, package host, and batch production game video, equivalent to acting as the "broker" of the host of the game, earning benefits from the game manufacturer.
game is becoming the hottest sports event
Yu Yang. The game commentary has been since 2003. At that time, many grassroots players were interested in recording their own videos, adding voice to the video website and entertaining themselves, but unable to get income. In recent years, it has exploded and developed into a business that can be commercialized.
"the main reason is that in the past few years, 90 people have grown up. They are different from the Post-80's consumption concepts, and have formed the habit of paying for games."
, he said, game competition is becoming the most popular sports event, which will be more popular than football in 5 years.
DOTA (Guardian relic) holds a global competition every year, with a bonus of up to 100 million RMB, which has exceeded NBA. On the day of the finals, the number of people watching the world at the same time reached about 47000000. To run a global game competition, we can hold more than ten Wimbledon.
figures show that in 2014, the number of Chinese game players was 73 million, reaching 190 million by 2018.
"the game commentary industry will have bright prospects in the future." Yu Yang is confident that at present, his company is talking about the B round of financing, and is about to expand rapidly. Next year, the anchor will reach 150.
he said, "the biggest problem at present is that talent is hard to find, especially those who understand Internet operations and business promotion."