nine sisters are called "good night girls." She sold "goodnight" on Taobao for three years and sold more than 3000 good night messages, amounting to over three thousand yuan. It is curious, why does she sell "good night"? Who is buying? What is the content of good night message? Some people questioned that a good night would cost a dollar. Someone imitated, "I will sell it, cheaper than you, only 0.99 yuan."
the reporter found a special girl on the island of Changzhou, Guangzhou, who soon became the only coffee shop on the island. Three years ago, the fast - paced, high - intensity work left her alone in the evening of the class, the idea of having a good night with strangers, and on Taobao a special item - good night message. This way helped her to "cure" loneliness to some extent. Today, she gave up her $about two hundred thousand annual salary and started a slow life on the island, continuing to sell her "good night".
"I am practicing to go to bed early. It's too early for you. Good night, a stranger. " On the morning of nearly two o'clock in the morning of September 20th, Jiu Mei gave a good evening to China in Saudi Arabia. The customer contacted her by WeChat and bought her 30 days' good night. "I want to tell myself, no matter what form, at least some people are thinking about me." He said. This loneliness can be understood by nine sisters. Three years ago, she decided to sell goodnight because she was lonely.
people can't get to the forest
she is called "nine sister", because in the family ranking ninth, there are eight sisters, followed by a younger brother. "This is the typical older generation of Chaoshan family." She laughed. Her parents' expression of love is so reserved and implicit that she can hardly feel the existence of love. The serious quarrel between her parents has created a thick door for her young heart.
as she grew older, she went to college and found a job. Time allowed her to gradually understand her parents and reconcile with the past. But loneliness is like a ghost lingering around.
2010, Jiu Mei university did not graduate to work in a women's clothing company in Shenzhen. "When you are tired to the extreme at night, try to find someone to talk." But she was surprised that she was breaking up with her old friends. When they are chatted, they need to explain a lot to them. Secondly, they may also disturb them. And for her relatives and friends, she would like to report good news and no worries.
, she said, loneliness is not when there is no one to speak. "Everyone in the heart has forests that others can't get to, even to himself. This forest represents a lonely thing. "
nine sisters think of those who are lonely as she never knew them. Since we all have solitude, can we have a connection with those people we don't know? So, in February 2012, "good night" was put on the shelves of Taobao. Buyers according to their needs, 1 nights to shoot 1, a week to shoot 7. Nine sister's intention is to only send "good night" two words. If the buyer's message is particularly interesting, she may say a few more words. If she happens to have any special experience on the day, she will edit text messages to share with customers.
each other is not just good night
people who buy "good night" usually take 1, or 7, or 30. There are also some 33, 99, or 101. Over the past three years, more than 200 people have bought goodnight to nine sisters. It's a lot to buy good night. A girl who has just been lovelorn has bought a good night for her ex boyfriend, who has been married for years with her husband's silent wife, and bought good night for her husband.
once, a girl bought herself a good night on her birthday, saying no one remembered her birthday. Her order was just in the afternoon. So, in the evening, to other "buyers" road at night, nine sisters suggested that everyone give this girl a birthday wish. At the same time, she also launched a call in her circle of friends. "She was in Wangwang to find me, said she was very excited, thought that no one remember her birthday today, I did not expect to receive text messages, many people gave her blessing, a lot of strange numbers, so she was very moved."
Jiu Mei said he was an undiagnosed autistic person. The companionship of strangers, distant or near, is a healing process for her loneliness. "This process does not mean that you have eliminated the sense of loneliness, but that you have understood it and have looked squarely at it."
higher than buyer's friend
for those who buy "good night", nine sisters do not want to simply call them "customers" or "buyers", because the original intention of buying "good night" is not a business deal, and nine sisters prefer to see them as "friends above buyers". They accompany each other, even understand and trust each other, and at the same time do not interfere with each other's lives.
the only way to break this principle by nine sisters is a high school girl. She bought "good night" several times last year. Just started buying 5 days or 7 days, and then bought 30 days. The girl later adopted a hamster, so she was called "hamster girl" in the note of her contacts.
"hamster girl" has depression. On one occasion, she even revealed the idea of suicide with Jiu Mei. Her talk made her feel a strong sense of trust and need. "I'll talk to her about the cafe. How can I overcome difficulties by working hard? Let her feel that everyone has something to face. " Thankfully, the girl soon shared her progress with sister Jiu. Such a special girl let the nine sisters forget their business after they finished their business.
volunteers were willing to help sell the late
coffee shop for a while, and she found her time and energy began to fail to sell her good night. So, in June of this year, "good night" was temporarily put off. In September of this year, nine sisters took part in a sharing meeting, mentioned that he sold "good night", and had been interviewed by media journalists, and was re - on the shelf. What she did not expect was that the news of "good night" was published, which attracted a lot of attention. Many people disagreed with her behavior of "making good use of good night".
some people feel that sending two words of "good night" can make a dollar and see business opportunities. Yesterday, reporters searched for "good night" in Taobao products, and dozens of good night shops were sold. Speaking of this, Jiu Mei's face is calm. For her, the important thing is not to forget her mind when she does this.
like "nine sisters" to sell "good night" is doomed to make no money. The total income of three years is more than three thousand yuan, but the time and energy invested are countless. If only mechanical send "good night" two words, that does not have much meaning. It is impossible to quantify production by sending emotions, like her, according to the needs and time requirements of the buyer, and ten for one night.
recently, several volunteers have expressed their willingness to join her team to sell goodnight. "I think I'll stick to it. And if more people who are attentively living are willing to share good night with each other and share their stories, I think you can do this together. Nine sister said.
loneliness originates from the lack of meaningful social connections,
"selling late" is not uncommon. After the story of nine sisters, many stores on the electronic mall add this service, and many netizens simply use their micro-blog to sell their good night. In fact, in addition to the sale of good night, the sale of virtual lovers service online shops are not in a small number, services of a variety of types, voice chat, short message contact, real company for half a day or a day and so on. These are rooted in the psychological phenomenon and fact of loneliness.
He Lingnan, deputy director of the large data communication laboratory at the Zhongshan University, says that people are social animals and are naturally eager to establish relationships with others. Loneliness is due to "failure to establish rich and meaningful social connections".
in his view, the strong loneliness of Jiu Mei reflected the state of urban migration in the process of urbanization. There is a mutual relationship between urbanization and solitude. A large number of people have moved from rural or county towns to big cities, and the old acquaintances and social relations exist apart and faults. When new and meaningful social connections have not been established, the sense of loneliness will appear even more intense. "We are under double pressure in big cities. On the one hand, we are busy putting a lot of time into our study and work, but we can't take into account the new and valuable social connections. For this new social relationship, we often find it hard to devote time to it, but we yearn for it very much.
ho Ling Nan believes that these forms may be a good solution for many people to solve loneliness, because "its cost is very low". "Many Internet products are also meeting our demand for relationships." He Lingnan said, WeChat not only allows us to contact acquaintances, "shaking" and "nearby people" are also convenient for us to expand the circle of strangers; and a social platform like a stranger will draw friends directly to strangers... "Behind it is the absence of our valuable relationship. They are meeting our needs for relationships in a cheaper way. "
buying and selling relationship may be a factor that many people are unwilling to buy good night or virtual lover service. "More or less we do not want to establish relationships with others, this form will be more."