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fifth 60s from good chef founder Xu Zhiyan
in the tide of the Internet, the traditional catering industry is being quickly transformed from the United States and the public. The group buying mode of the commentary has come to the home food exchange and hunger that serves the delivery service. At the moment of increasing travel costs, the provision of the ordering chefs service has also become another big market for the Internet to explode the catering industry.
good chef is the O2O enterprise with the main core business of the private kitchen. It has four financing, including the angel, the increase and the A, the B wheel, which pioneered the shortest financing of the mobile Internet.
good chef founder Xu Zhiyan
founder Xu Zhiyan, the Shandong boy born in 1992, has gone through more than 3 years of retirement, with more than a dozen Internet Co, of which a co founder or a total of 3 companies dominated by it. At the moment, he is registering a full range of Internet Co in Shanghai, providing a "private kitchen" service for families or enterprises, and is about to complete a billion yuan B round financing by a domestic fund. When the outside world entered the new third board of the company, Xu Zhiyan was more cautious. He forced himself to take the company as a 3 month to die.
good chef's home service scene
good chef has been serving more than 30000 families in succession, still in a straight up stage without real investment. For the reasons for rapid growth, Xu Zhiyan analyzed three points, one from consumers. Ordinary families have the need to eat every day, and seize the characteristics shared by consumers. Two comes from the chef. The chef's income level is relatively low, and the average daily workload is great. Good chef provides an excellent platform for the chef. According to Xu Zhiyan, with the current order quantity, the chef receives three orders every day, at noon a single, two nights, the income of 18 dishes per day can be maintained at about eight thousand yuan, easily earning even more than the original income; three is the influence of the society. Private kitchen provides a new way of life for consumers, without losing the warm feeling of eating at home.
a report from the Chinese Cuisine Association shows that in 2014, the income of the national catering industry was 2 trillion and 786 billion yuan, and it is expected to reach 3 trillion yuan in 2015. In 2014, the market size of O2O (including selling home, buying coupons, home cooking and so on) increased by 51.8% to 95 billion 100 million yuan. In 2014, the size of O2O online users increased by 38.5%, all higher than the growth of national food and beverage income. It is estimated that the scale of catering O2O market and the size of online users will increase by more than 30% in 2015 to 130 billion yuan and 220 million people respectively.
good chef team
O2O market business model for many enterprises is still a stage of exploration, many people choose to take the market share first, and then seek profit. Good chef is no exception, this year, the business scale plans to expand to 10-15 cities, and take the lead in the test of the profit model in Shanghai. The good chef has cooperated with a number of first-degree food suppliers. At the same time, it also ensures the development of enterprises themselves.