2010 year, Wang Shuobin / > northeastern boy from Peking University computer Only 0.9% of undergraduates chose to start their own business.
this is the data of the Chinese University Students' employment report released by the University of Mike research on data mining of College Students' employment. 5 years later, under the 7 million 490 thousand background of the highest number of graduates in the country, the survey report on the employment ability of the graduates in 2015 published by a website shows that the proportion of the 2015 graduates participating in the survey is up to 6.3%.
the proportion of graduates starting business is increasing year by year.
5 years ago, just after graduation, entrepreneurship is still a lonely thing. In
2009, Wang Shuobin started her first business at school: making a cosmetics group buying website. In order to save money, he and his partners wrapped up all the trivial things from the swing, drawing to writing, writing, writing, promotion, and customer service. The website was launched in 2010 when Wang Shuobin graduated. "When I graduated from college in 2010, I still had a job. I was a part-time entrepreneur." Wang Shuobin often worked for nearly 16 hours a day.
"there were few entrepreneurs at the time. My family was originally engaged in business, family members do not want me to read so many years after the book and do business, want me to be a civil servant (course). Wang Shuobin said. But just a few years later, the policy of guiding and encouraging university graduates to start their own businesses is frequent, and the number of entrepreneurs who choose to start their own businesses after graduation is soaring.
2014 June, the Ministry of education, the Ministry of education, and other 9 departments jointly implement a new round of "College entrepreneurship pilot project", will lead the country's 800 thousand college students in 4 years as one of the goals. In December 2014, the Ministry of education ordered colleges and universities to allow students to suspend their studies and start businesses.
Mike Research Institute studied the data in recent years, and found that the proportion of Chinese college graduates, including graduates and higher vocational college graduates, has been increasing year by year: 1.2% in 2007, 1% in 2008, 1.2% in 2009, 1.5% in 2010, 1.6% in 2011, 2% in 2012 and 2.3% in 2013. 2.9%, 2014.
by combing the recent 5 years of Michael's data, the reporter found that: the proportion of graduates from higher vocational colleges is always higher than that of undergraduate colleges.
Ma Shuchao, vice president of the Shanghai Institute of Education Science, believes that the higher vocational college graduates' independent entrepreneurship rate is higher than the undergraduate colleges, because the professional and curriculum of higher vocational colleges are "more practical and applied", "so a lot of entrepreneurship is related to their own professional."
"I just want to start a business"
2012 after graduating from the Tsinghua University law Master of law graduate, Xu Yaowen entered a central enterprise as the assistant chairman of the board of chairman. More than two years later, he threw away the "iron rice bowl" and joined the entrepreneurial army.
"I feel that life is too plain and I want to do something spectacular. I just want to start a business. In fact, there was no concept of entrepreneurship at the time. First, we had enthusiasm, and then we looked for directions. Wang Tong, who was a good buddy before playing basketball, set up a gathering platform for friends gathering to connect parties with parties. Xu Yaowen, "Entrepreneurship is also due to pressure in Beijing, and bare feet are not afraid to wear shoes." Xu Yaowen, the old family in Yunnan, laughed.
in Zhongguancun Venture Street, entrepreneurial ideals and "Ma Yun" were frequently mentioned. An advertisement in a pioneering Cafe reads, "from here, you have only one net line from Jobs."
nearly twenty college graduates interviewed, in the face of the question of why they chose to start a business, generally answered, "I just want to start a business", "I like a state of relative freedom to start a business", "I had such an ideal before."
according to the statistics of the Mike institute over the past 6 years, the proportion of undergraduate graduates in the entrepreneurial motivation column has always been the first to choose "ideal is to be a entrepreneur", which is above 40%, including 41% in 2008, 44% in 2009, 41% in 2010, 46% in 2011, 51% in 2012, 46% in 2013 and 48% in 2014.
"good entrepreneurial projects" ranked second in terms of entrepreneurial motivation, and the proportion in the past 6 years has remained around 14%.
when interviewed entrepreneurs talked about the initial understanding of entrepreneurial status, "freedom", "challenge" and "passion" were the most common vocabularies.
over half of the graduates are entrepreneurs who can not survive 3 years
after nearly 1 years of hard work, Wang Shuobin's website finally realized profits in the end of 2010. Just when Wang Shuobin, who had tasted the sweetness, was ready to resign and start a full-time business, the partners had problems, which led to the failure of the venture in 2011. Wang Shuobin restarted his business in 2012 and started his second venture again. After half a year, the entrepreneurial project was gradually on the right track.
is different from Wang Shuobin. Many young people who just started their own business chose to quit after a while.
according to the data from Mike's "Chinese college students' employment report," more than half of the graduate students who have started their own business after six months of graduation, more than half of them quit their business in 3 years. Among them, in 2007, 36.4% of the graduating graduates were still continuing in 3 years. In 2008, the number was 33.7%, 2009 was 29.6%, 2010 was 41.1%, and 2011 was 44.8%.
to this, the co - founder of the network, the founder of the network, said that entrepreneurship itself is the process of screening, "entrepreneurship is not bright, the process is very hard, is a great test of confidence, a lot of people can not support it."
many investors invariably link the reasons for the failure of starting a business or starting a business with the entrepreneur's own mentality and ability.
Qiu Chun, director general of investment director of de sun, believes that the motivation of "starting a business for a business" is one of the reasons for the higher failure rate of the present college graduates. "Starting a business based on the idea of not wanting to work or trying to work for others is not necessarily a good entrepreneurial mindset." Entrepreneurship needs to be patient first, and it will take a lot of twists and turns with imagination and enthusiasm. " "
idealism" is an overview of Shang Yaoting, the vice-president of the angel Bay venture capital. "Many young people come to us with the idea of changing the world." That's good, but many times it's not realistic. If everyone wants to make achievements like Alibaba and Baidu, the failure rate is high, and the desire is matched with ability. "
from the point of view of the project, the director of investment fund management company of guoxen healthy equity investment fund manager Bai Ting believes that if the venture itself is the scientific research achievement of technological R & D innovation, it can be quickly marketed, the possibility of success is greater, because the technical threshold is high, the level of the early management of the entrepreneurial team should be For relatively low, the two or three years of survival is very normal, "but the pattern is easy to be replicated, no core competitiveness, or even fully replicate the American Internet play of entrepreneurial projects, the risk of failure is larger."
investment institutions do not favor a graduating entrepreneur
before getting 500 thousand yuan seed investment, Xu Yaowen has already talked to at least 30 investment institutions. "It may be influenced by media reports, many people feel that finding investment is particularly easy, but in fact it is not." On the Venture Street in Zhongguancun, Xu Yaowen told reporters by using the gap he met with investors.
according to the "report on the employment of Chinese college students" according to the Mike Research Institute, the proportion of venture capital in the capital source of the graduates' independent venture is up and down in the 1%~2%, the highest is 4%. Parents and relatives invest or borrow and personal savings are the main source of venture capital. In 2009 ~2014, these funds accounted for more than 80% of the total. Two of Wang Shuobin's initial venture capital came from his parents.
"in less than 1 years, thousands of newly graduated students came to look for our projects." Shang Yaoting said, "but what we really put in is 350, compared with other institutions, this number is no small, after all, we still prefer young people."
respondents generally believe that college graduates are "not very reliable" when they graduate.
Liu Yuan, vice president of investment management of real fund, told reporters, even if he had invested a lot of College Students' entrepreneurship projects, "College Students' Entrepreneurship itself is recognized as a high risk thing, and the failure rate is much higher than those who have experienced or even failed. Unless it is a genius or experience different from ordinary people, it is often difficult for university graduates to get investment from excellent funds.
thine believes that entrepreneurship needs "a profound understanding of the industry, rich human resources, a team, insight into the data," and so on, "the graduates are not likely to have". "
" small and beautiful "business is more likely to succeed
" in fact, entrepreneurship does not have to take the money of risk investment, not to choose the current popular O2O mobile Internet cloud services, such as "tuyere", many people actually ignore the possibility of starting from the traditional industry, such as catering, retail and so on. Liu Yuan said, "cash flow is right, small business, even if the loss can not be lost." And from the traditional industry, not only has accumulated social experience, but also has a basic understanding of entrepreneurship, and often can complete the initial capital accumulation in a relatively short period of time.
Han Qinwen, who had just graduated from China Youth University for Political Science in June, returned home to Quanzhou, Fujian, and opened an education and training institution for preschool children to junior high school students, mainly after class guidance and interest expansion. "The organization is actually a combination of interests, specialties and actual conditions: my specialty itself is related to education, and I like children, and the prospect of the development is good." Han Qinwen said.
the vacuum status of the same kind of home education institutions is the main reason why Han Qinwen chose to go home. "In Beijing, the cost is high, the similar institutions are many, the success rate will be lower." In fact, I did not regard this as a business, just as I want to do and want to do. "
there are still quite a few college graduates who have the same practice with Han Qinwen.
according to the "report on the employment of college students" by the mikos Institute, educational training, primary and secondary education, retail, and individual service industries have become the most concentrated business of the undergraduate graduates, even more than the proportion of Internet entrepreneurship.
with 2014 graduates as an example, education, retail business, media information and communications industry are the 3 most concentrated businesses, accounting for 13%, 11.1% and 8.7%, respectively. The report thinks, "low cost is an important reason. Under the internet background, many traditional industries have also taken advantage of the Internet factor".
"don't look too professional on entrepreneurship. Entrepreneurship is just a form of employment. Apart from overambitious goals, mining small demand under the internet background is actually a small, beautiful and specific entrepreneurial undertaking. Shang Yaoting said.
Wang Pei, the 2014 master's degree student of Journalism School of Renmin University of China, opened a shop online during his reading, and sold his little spicy fish to his home. After graduation, he went to a military trade central enterprise, but in less than half a year he resigned and started his own business.
"since master of Peking University can sell rice noodles, why can't I sell small fish?" Wang Pei, who studies the international news of Arabic and graduate studies, did not work as a diplomatic translator and international journalist. "Any major will not become a 'white study'. It will always help you when it is necessary."
through research, Wang Pei found that the online market for small spicy fish is large, but the traditional brand lacks innovation. "Using the Internet platform, moving food factories to the line, we can know who our consumers are and what they like, and thus further improve the way of producing and retailing."
at present, Wang Pei's food factory has been online at at least 3 home appliances business platform, "the investment is not much, we are not anxious, only to do the taste and sales of the first."