Shandong medical students go back to the village to open shop and sell small businesses for 7 million a year.
source: the people's daily Author: Lin Lin
car stops at the door of a family in Zhang Zhuang village, Caoxian, Heze City, Shandong Province, door, door, door, door, door, door, door, door, door, door, door, door, door, door, door, door, door of the village of Caoxian big town town of Heze The face is common.
through the front yard, the backyard open, push the door into, 3 pieces of board, 5 women workers, cutting, cloth, nail flowers, full of green, orderly. The sound of sewing machines and Ali Wangwang's "Ding Dong" remind one another.
"Ding Dong" sounds from the inside of the house. There are 7 computers on both sides of the house. There are all kinds of logistics express information sheets on the walls, and all kinds of certificates are plastered on the opposite wall. 20 square meters of huts are full of things.
at this time, Zhang Hongzheng, the owner of the yard, stood up. Striped shirt jeans, short and short with a pair of black frame glasses, a baby face to see the reporter Han Han smile.
10 network stores, more than 30 workers, 7 customer service, about 7000000 yuan of annual sales, in this Taobao home, 27 year old Zhang Hongzheng, warehousing, packaging, customer service and other jobs, now for 4 years.
ideas young people, back to the village to start the Taobao store
"five or six pm is the easiest time to communicate with customers, I used to deal with the after-sale problems in the store." Zhang Hongzheng said that the relevant research on the Internet gave the shop its own stipulation. In order to run the shop well, Zhang Hongzheng loves to ponder.
a native Zhang Zhuang village, a college of clinical medicine, should be in a hospital as a doctor's Zhang Zheng, but before graduation, he changed the hexagram.
"I still don't like hospitals very much, but I have been paying attention to e-commerce and trying to open an online shop myself." Zhang Hongzheng was anxious to propose to his family to open an online shop to start his own business. "My father has worked in the village for more than 30 years, and I think this job is stable and has a status. I hope I can pick up his class."
, however, under Zhang Hongzheng's insistence, he finally did his family's ideological work. In June 2011, Zhang Hongzheng borrowed 20 thousand yuan, bought several sewing machines and a computer, rented a facade outside, and registered an account on Taobao for photographic clothing. But 3 months later, not only did not earn money, but even rent can not afford, and finally had to close down.
"was hit at that time, but calm down and reflect carefully, on the one hand is lack of experience, and on the other hand, it does not know enough about the market." In early October, Zhang Hongzheng decided to go down to Zhejiang, Shaoxing, Jinhua, Yiwu and other places to inspect the raw material market. It is not easy to explore the market when
comes out of the market. When visiting the cloth Market in Shaoxing, I saw a good cloth in a shop. Zhang Hongzheng wanted to ask his boss for a business card. The boss on the Internet looked up at him and said, "it's no use for you!" Zhang Hongzheng had to walk out of the shop resentfully. "Maybe it's my shabby wear." Now, in retrospect, Zhang Hongzheng's mouth was bent and relieved.
"ran outside for more than half a month before returning home." The resurrected Zhang Hongzheng, who was resurrected by blood, re registered on Taobao and opened the first Taobao store in Zhang Zhuang village, which specializes in performing costumes. "Because of a better understanding of the market, business in the shop is getting better. Now the best store has done the two crown! "
the new dress designed by the daughter-in-law encountered the gap between the "
2012 was Zhang Hongzheng's good luck year. That year he was 24 years old, and the online store entered a period of rapid development. He also met his wife when he introduced his friends. "My wife is a fashion designer major, and now I work full-time to help Taobao store design fashion styles."
"she often looks for inspiration from TV and Internet, and the latest style of design can often become a bomb in our store." Zhang Hongzheng's pride was written on his face. However, developing new products is not easy, but it is easy to follow up. "There are too many imitates between the stores. Some of our original styles have not been sold for a few days, they have been borrowed by other stores, some of them have a tie and a flower, some are even untouched. I also want to complain about safeguarding rights, but the cost is too high and the cycle is too long.
because most of the shops in the village are performing costumes, many of them are "borrowed" from the past. What is more crying and crying is, because it is a rich man in the village, often with the media to interview, there are villagers to take advantage of a lot of people to mix in, see Zhang Hongzheng's home in the production of what new products, and what new machines used.
"excuse me." Zhang Hongzheng said with some reluctantly, "if the villagers in the countryside are more serious, they will say something different."
"great pressure, sometimes dreaming about business"
standing in the yard of Zhang Hongzheng's house, blue sky and white clouds, summer smoke and cicadas.
"the countryside is a good environment. When we are not busy, we will play badminton in the yard. It's good for a family to get together. " Zhang Hongzheng said that as the family business became more and more prosperous, the brothers and brothers working outside the company resigned one after another and came back to take care of the online store. "In the early years, many young people went to work in the city. There were only old people and children in the village. Now every household in the village has opened a shop, and many young people who are working abroad have come back.
became a family, established a career, and could accompany family members. By the way, Zhang Hongzheng should be under no pressure.
"pressure is actually quite big. Sometimes I dream about business. The threshold of stage costumes is too low, and copying is also very simple. Now let's not say that there are many villages in the town that sell Taobao costumes and stage costumes. Zhang Hongzheng said that in 2012, the profit margin of their own stores was over 50%, and now only 10%. "The competition is too intense, but it also gives me greater motivation. Only by constantly innovating and marketing more popular styles can I always walk ahead of others.
"but it's harder for my daughter-in-law." Zhang Hongzheng smiled apologetically. "It's been almost a month since I got married. My honeymoon has not been taken into consideration yet."
"the market outlook is still good, it depends on how you do it." In addition to the new model, Zhang Hongzheng is still planning to improve product quality and quality. "To tell the truth, the quality and scale of the performing apparel sold by online stores are still quite low, and the general competition is to fight price wars." In this regard, Zhang Hongzheng has his own idea, "I think the market will become more and more differentiated at the first price of the first class, and more and more customers with higher quality requirements should be more and more."
out of the yard, a new house on the east side of the road about 50 meters south. "That's my newly built workshop. In the future, I plan to do some foreign trade business and sell things abroad." Zhang Hongzheng said.