source: Qingdao morning newspaper Author: Yue Zheng Wen
in the wave of "innovation of mass entrepreneurship", Internet entrepreneurship has become a trend, and it has become a platform for many people to start a business with WeChat, which is often used as a common communication tool among friends. Some entrepreneurs build their own WeChat group, they operate their own products and reputation in the group, maintain customer relationship, and many big contracts are quietly generated in the WeChat group. We focus on the business experience of WeChat group, and explore the secrets of entrepreneurs playing WeChat group to do fire business, so as to provide references for other entrepreneurs.
developed the characteristic "egg rooster" after the chicken, pay Haining WeChat group marketing promotion, the monthly sales of nearly 200 thousand yuan, at the same time quoted 3 million venture capital; relying on the company's super value product package, Pan Minxi became the "leading sister" to sell tea cream, her WeChat group successfully recruited more than 200 " "Gang," the sales of tea ointment goes up... Recently, the reporter interviewed many entrepreneurs who used WeChat group to understand the entrepreneurial story behind them.
WeChat / > WeChat group looking for angel investment selling chicken to lead 3 million venture capital
pay Haining is a real multi - Habitat entrepreneur, he and his team are still doing electrical appliances agent, property sales, with excellent performance once the title of "chief salesman", as now Fu Haining opens new fields, self He is using the Internet mode to sell his own "laying cock" roast chicken.
"Internet products that are not core products are all hooligans." On the morning of 24, the reporter came to visit the first store in Tongan road's "laying cock", paying Haining to talk about "laying eggs rooster" project. "The current chicken on the market, most of the chicken skin part of the taste, but to the chicken breast meat will not taste, we this time the specially developed burning chicken is the whole body has the taste, eating very addictive."
is very active and humorous in Haining. His company is called "wolf wolf love". He called the name a little "nifty", not only with the homophonic of "long long ago", but also the meaning of wolves, which fits his sales company, and now his Internet catering project is called "egg cock." It is to put a marinated egg in the rooster's belly. It is a bit of a nonsense but it gives people a bright look.
about the promotion mode, Haining is also outspoken. "We use the WeChat group to promote the promotion, first of all, I called a group of friends of more than 1000 friends of WeChat friends, organizations to try to eat my 'egg rooster', they feel good will be able to send a link in the circle of friends." Fu Haining said, as long as someone click on his friend's link, and then pay attention to the "egg laying cock" public number. "The public platform will automatically identify the number of people concerned. We will give red packets to promoters based on the heads, and each person will give 1 to 2 yuan red envelopes to the promoters." Fu Haining also mentioned that if consumers pay attention to their public number and enter their micro mall to buy products, they will continue to give the promoters 3 to 5 yuan of red packets.
in order to promote the roast chicken, Haining built a WeChat group of 500 people, but he rarely sends product ads in the group. Every day, he will send some news of property market, financial news and so on. Occasionally, he will gather friends to eat or exercise. Fu Haining's entrepreneurial experience is rich, he started as an agent, engaged in sales, step by step to become the industry leader, and won the affirmation of Haier and other big companies, affected by his personal charm, friends are also very willing to promote his products. Fu Haining said WeChat group friends to promote product orders are close to 40% of the company's total sales.
the current second months sales have come out, with an average of more than 200 sales per day, according to an average of 30 yuan per chicken, to pay Haining a day's sales of more than 6000 yuan, which is close to 200 thousand yuan a month. For the result, Haining said it was in line with his expectations, and then he was going to implement a free promotion program and use the grid to select the most competitive franchisees in each area. "I decided to have twenty thousand fans in each store, and when I finished, I could avoid joining the club." Fu Haining revealed that he plans to develop 200 franchises in one year, which will reach 4 million fans.
yesterday evening, Haining paid a phone call to the reporter to "report good news", and his venture project attracted venture capital injection. "By a friend of the WeChat group, an angel investor in Beijing, who favors the investment 'small and cool' Internet venture, has to invest in us. After many rounds of negotiations, he decided to invest 3 million of us in 10% of our equity."
tea cream "lead elder sister" recruited more than 200 "partners"
a love of tea cream from Guangzhou. She served as the chief executive of the company. She built a tea cream lover group through WeChat group. She chose her own "partner" in the group. More than 200 "partners" were recruited in a few months.
"we put an end to the advertisement in the group. I usually give you a red bag, a beautiful picture of the sun, the fun of life, the way of making tea, the organization of regular gatherings, etc." On the afternoon of 24, in the tea culture hall of the imperial tea hall, pan Wen Xi told reporters about his story of recruiting partners by WeChat group.
in fact, there is another reason why Penn can be famous in the tea paste industry. That is the company's super value gift package. "Our package is priced at 398 yuan, but the actual value of our products is more than 1200 yuan, for example, the creative tea cream bubble with 128 yuan in the gift bag, 586 yuan of genuine leather travel tea bag, and many boxes of Pu'er and cooked tea ointment." With this super value gift package, Pan Minxi issued an order for promoters in the WeChat group, and immediately many people responded.
Pan Wen also told reporters that they are also equipped with excellent tea artists and comfortable tea tasting environment for the promoters, which are also important reasons why many promoters are willing to join their promotion team. "Our teahouse is located on the sea side of the polar ocean world, which is made by the company, each of which has its own characteristics, which are provided free of charge to our promoters." Pan Minxi said.
reporter in the tea culture museum, each tea art room has different themes, such as some of the Jingdezhen ceramic decorated tea room, some of the special tea cream tea art room, and the tea art room which can be seen from the sea and so on. Pan Minxi said that the quality of the product is the best, which is the first step that they can get endorsed by the promoters, and then they also attract promoters through the appropriate incentive mechanism.
according to Pan Minxi, they have set a suitable royalty system for each promoters. "We automatically generate a separate two-dimensional code for each promoters, as long as consumers scan the promoters' two-dimensional code into our micro mall, and after the consumer buys the product, we will automatically identify which promoters and then send them red packets." Pan Minxi said that at present, more than 200 tea paste culture promoters have been gathered in her WeChat group, that is, her entrepreneurial partner.